AMP 2019 | 18 - 20 June 2019 | Stimulating all senses for memorable events
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Jul. 22, 2019•0 likes•68 views
AMP 2019 | 18 - 20 June 2019 | Stimulating all senses for memorable events
Jul. 22, 2019•0 likes•68 views
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“Experiential” has been the buzzword for quite a few years now, but how does this look in practice? Calgary has gone the extra mile and utilised new venue spaces to create unique and memorable events for their delegates. Join this experiential session which will tickle your senses and ensure you leave inspired to try new event formats and give your delegates an educational experience they’ll never forget!
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AMP 2019 | 18 - 20 June 2019 | Stimulating all senses for memorable events
- 1. SMELLS EASILY BRING ME BACK IN TIME AND BRING UP VIVID MEMORIES I’M VERY TOUCHY-FEELY AND REACT STRONGLY TO TEXTURE AND PHYSICAL ENVIRONMENTS I HIGHLY VALUE FLAVOURS AND QUALITY OF FOOD, AND TASTES LINGER ON MY MIND FOR A LONG TIME THE NOISES OF MUSIC AROUND ME CAN RADICALLY AFFECT MY MOOD WHAT STATEMENT DO YOU RELATE TO? FIND YOUR CORNER … AND EXPLORE YOUR SENSES
- 2. IT’S VERY EASY TO BE STUCK IN A ROUTINE
- 3. ARE YOU WILLING TO BE THE DISTRUPTOR? . . . . CAN YOU BE MEMORABLE?
- 4. WHAT IS EXPERIENTIAL? CREATIVITY? INTERACTIVITY? YOUR FIVE SENSES? BEING PART OF SOMETHING BIGGER?
- 5. WE’D LOST SIGHT OF THE EXPERIENCE . . . WE WERE TOO FOCUSED ON RINGING IN THE REGISTER “ ”HOWARD SCHULTZ, CEO
- 6. CREATIVITY SHOWS THAT YOU CARE
- 7. WHAT DID YOU LEARN FROM THE OPENING EXERCISE?
- 8. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association What does RESEARCH say?
- 10. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 11. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 12. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 13. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 15. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 16. Education sponsor #ICCAAMP #ICCAWorldInternational Congress and Convention Association
- 17. The emotional memory : 59% ofusers associatea smell with a productor a brand afterthe experience* *StudymadeinCanada Perception of our environment is built by our senses. In only a few seconds, the olfactory system can bring back a memory or arouse a new emotion related to a place or context.
- 18. Olfactory activation Olfactoryworkshop - brand activationinstands TourismMontréalthrew a playful olfactory workshop and a fragrancerepresentingthe urbannatureof Montreal! Marketingactivation Use diffusionof scentsto controlthe flow of delegates+ increaseyour sales
- 19. CALGARY EXAMPLE
- 20. PRICE BECAME
- 21. REPOSITION?
- 22. - we are an urban, upper mid-market, sophisticated boutique brand that focuses on and caters to those who are looking for an experience that is unique - WE HELP CRAFT EXPERIENCES
- 23. • CREATED PARTNERSHIPS • BUILT EXPERIENCES • SITE TOURS • VIDEO CUSTOMIZATION • CUSTOMER EVENTS
- 28. CREATIVITY CAN BE EXPENSIVE . . . INNOVATION CAN BE FREE
- 30. I AM A KINESTHETIC LEARNER I UNDERSTAND BETTER AFTER I HAVE HAD A CHANCE TO TRY IT I LEARN BY READING AND WRITING I OFTEN REMEMBER THINGS BETTER AFTER I READ THEM OR WRITE THEM DOWN I AM AN AUDITORY LEARNER I GRASP CONCEPTS THROUGH LISTENING AND TALKING I AM A VISUAL LEARNER: I COMPREHEND VIA IMAGES, MAPS AND GRAPHICS WHAT STATEMENT DO YOU RELATE TO?
- 31. So why do we continually do things that are against our better judgement?
- 32. YOUR APPROACH … THINK CREATIVELY … EXPERIMENT WITH NEW IDEAS … EVALUATE … REVAMP … TRY AGAIN
- 33. Provide your session feedback via the ICCA Meetings App and help us to shape next year’s education programme! International Congress and Convention Association #ICCAAMP #ICCAWorld Join the online conversation with the #ICCAWorld #ICCAAMP Education sponsor
Editor's Notes
- The objective of Neuroshaping® is to create a deep & long-lasting effect (memory) on the public that will influence and change behavior. In other words it greatly increases the impact of the event by delivering better and longer lasting value.
- Researchers at Melbourne's RMIT University have designed a font that is full of gaps and intentionally hard to read. Sans Forgetica combines psychological theory with design principles to aid students studying for exams
- Psychoacoustics is the scientific study of sound perception and the psychological and physiological responses associated with sound (including noise, speech and music).