Television / Media


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Television / Media

  1. 1. TelevisionHow Technology is Changing this Medium Information Culture October 1, 2012
  2. 2. Over The Top“For two decades, cable TV, joined later by satellite providers, has beenthe dominant force in delivering video content to homes and businessesin the US. Lately that dominance has been challenged by Internet videoproviders like YouTube and streaming Internet TV delivered to special set-top boxes with weird names like Roku and Boxee, or Blu-Ray DVDplayers, or even “Smart” TVs themselves.” In the fields of Broadcasting and Content Delivery, Over-The-Top Content (OTT) means Broadband Delivery of Video and Audio without the Internet Service Provider being involved in the control or distribution of the content itself. The provider may be aware of the contents of the IP packets, but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. Information Culture Oct 1, 2012
  3. 3. OTT Service ProvidersUS Based ProvidersNetflix• Established in 1999 as a subscription based digital distribution service• by 2009 it was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers• Netflix expanded it’s digital streaming service and in 2012 to include “Original Programming”HULU• Established in 2007. Offers ad-supported on-demand streaming video of TV shows, movies, webisodes and other new media from NBC, Fox, ABC, CBS, Nickelodeon, and other networks.• Free and premium subscription models.Amazon• Established in 2006. Offers a number of television shows and films for rental and purchase• Unlimited streaming on certain titles for Amazon Prime subscribers. Information Culture Oct 1, 2012
  4. 4. OTT / Set Top Devices Information Culture Oct 1, 2012
  5. 5. Trend in OTT Viewing“A new report says consumer consumption of over-the-top delivered online video will catch up to livebroadcast consumption in 2019 and will become the dominant form of delivery by 2020”Source: Information Culture Oct 1, 2012
  6. 6. International Markets BBC iPlayer’s US Rollout Blocked by Cable Networks “The BBCs international rollout of iPlayer as a subscription-only service has been put on hold following threats from the American cable providers.” Source: -us-rollout-blocked-cable-networks TVCatchup Dish World • Streams all local UK television Channels • In May 2012, entered partnership with Roku to start providing live international channels • Stringent IP Monitoring to prevent use outside the UK • International Plans starting at under $20 per month Information Culture Oct 1, 2012
  7. 7. Moving forward Mixed Media via Television and Devices “The second-screen experience is something the content producers in Hollywood are playing around with now,” “The combination of tablets and TV will change the way we view television forever.” New forms of Original Programming • Netflix announced new shows to be licensed exclusively in February 2012 • Lilyhammer • House of Cards • Potentially picking up the second season of Terranova Speculation is that other streaming companies will follow suit. Information Culture Oct 1, 2012
  8. 8. Thank You!Questions