IC-Eduvision India
IC-Ed i i I di
    Services
 An ISO 9001: 2000 Company
MISSION
To provide innovative high performance and customized yet affordable
  business process solution to our client ins...
About IC-Eduvision Services

• Only one to provide online marketing solutions in education sector
      y         p       ...
What Ic-EDUVISION does for you?

•   Marketing & Brand Promotion

•   Institutional and academic Development
•   Internati...
ICES Web Development Vertical


Taking advantage of the power of Internet, IC-Eduvision
  ki     d          fh           f...
Why web marketing?

Abstract of a PHD Thesis in Cranckfield University, London, UK
Fundamental changes in the UK education...
Present Indian Education Sector
Scenario in Context of Web marketing


 •   Education Sector is not up to the innovation o...
Print/Electronic Vs Web marketing

 •   Per student time sharing is 10 times higher.

 •   Web creative are more communica...
Opportunities for Education Industry
in Web Marketing

Target Segment Exposure

College/school students spend more time wi...
Student Spending Their Time
          More than 10 Hours
Our Web marketing Services

Account Managers: We just don’t promote any specific inventory but strategize a
              ...
ICES Vs other web marketing agencies


 ICES Advantage g
 • one stop shop: delivering diversified solutions
 • Exclusively...
ICES Web marketing services -


     EIS offers end-to-end solutions in web marketing to our
                             ...
WHAT IS SEO
WHAT IS PPC
Banner Advertisement Lead Promotion
Banner Advertisement Brand Promotion
Strategic Tie Ups
Some of the Clientele
Contact Information

    For any further queries please contact below mentioned

IC-Eduvision Service
1044, 3F, Sector - I...
Join hands with us today and experience
the taste of success




           “Top position
     always remains vacant, we
 ...
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BUSINESS PROCESS SOLUTION FOR HIGHER EDUCATION

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Ices Ppt

  1. 1. IC-Eduvision India IC-Ed i i I di Services An ISO 9001: 2000 Company
  2. 2. MISSION To provide innovative high performance and customized yet affordable business process solution to our client institutions by reforming the traditional strategies in education sector VISION To become a market leader in Asia pacific region by delivering pioneering cost efficient and technology driven solutions while providing outstanding opportunities to faculties and students matching their skills and aspirations. Achieving global excellence through client centric and team oriented gg g approach with commitment to quality.
  3. 3. About IC-Eduvision Services • Only one to provide online marketing solutions in education sector y p g • First and the single to start most innovate twinning programme with Troy Univ, USA • Only professional co to provide 360 degree consulting for opening co. new educational institution. • Largest network of associate consultants at pan India level • Rendering more than 30 services to education sector • Exclusive strategic partnership with renowned educational vendors • More than 4 lakh student database generated every year • 1800% growth in Top Line in just 3 years And much more to be explored…………….
  4. 4. What Ic-EDUVISION does for you? • Marketing & Brand Promotion • Institutional and academic Development • International collaborations • Consulting for opening new Educational Institutions • Web Development Project Consultancy • Online M k ti O li Marketing, SEO services i • Training & Placements Adverting (Corporate and educational Houses) :
  5. 5. ICES Web Development Vertical Taking advantage of the power of Internet, IC-Eduvision ki d fh f d ii India Services had started a web development center in order to deliver our domain expertise. Strategic Goals • Identifying and bridge the gaps visible in the online market. market • Focusing on the online-marketing with special emphasis on the e-commerce projects. p pj • Offering numerous online marketing solutions to clients to assist them in achieving their goals and objectives.
  6. 6. Why web marketing? Abstract of a PHD Thesis in Cranckfield University, London, UK Fundamental changes in the UK educational sector have resulted in increased competition among UK higher education institutions to attract both foreign and local students. This has compelled many universities to adapt aggressive marking strategies to maintain or gain their market share share. It has become important for universities to communicate in different ways to ensure that the message is effective to the postgraduate target audience. Prospective students use various information sources when searching for postgraduate courses The information provided at these information courses. sources influences their decision at different stages of the decision-making process. It is essential for student recruiters to understand the preferred information source of their target audience and provide the relevant information. information The marketing tools combined in the marketing communications mix is unique to every institution depending on the marketing objectives to be achieved and the marketing strategy to be employed.
  7. 7. Present Indian Education Sector Scenario in Context of Web marketing • Education Sector is not up to the innovation of web marketing • Only few educational publishers using internet media, so less competition • Most of the educational institute/colleges/schools do not have good websites. d bi • Print/electronic media getting more and more expensive • Perception Creation done best by web marketing
  8. 8. Print/Electronic Vs Web marketing • Per student time sharing is 10 times higher. • Web creative are more communicative than print adds • E-mailers help in social marketing. • Variety of filtration of database is possible in web like age, city, interest. • Web marketing is cheaper in comparison with Print/Electronic. • Customizable design and budget of advert. • Monitoring of leads only possible in web
  9. 9. Opportunities for Education Industry in Web Marketing Target Segment Exposure College/school students spend more time with the internet than other media: 33.0% 33 0% spend more th 10 h d than hours per week online, and 19 6% spend k li d 19.6% d more than 20 hours per week online. However, just 16.6% watch more than 10 hours per week of television. television And only 5.5% listen to terrestrial/satellite radio more than 10 hours per week. Students are online even when watching television or listening to the radio: 50.6% surf the web while watching TV. 43.5% 43 5% are online while listening to terrestrial/satellite radio radio.
  10. 10. Student Spending Their Time More than 10 Hours
  11. 11. Our Web marketing Services Account Managers: We just don’t promote any specific inventory but strategize a g j p yp y g diversified portfolio enhancing your ROI to at least 4 times in comparison to any other media house. Support Services Core Deliverables Web and Graphic Designing Online Advertising and Marketing Website Designing Display Banner Advertisements Website Re-design Google AdWords Website Development Pay Per Click Advertising Customized Application CPM Advertising Catalogue Designing Search Engine Optimization (SEO) Brochure Designing gg Social Media Optimization (SMO) p ( ) Advertising Collaterals Text Link Advertisement Blog Creation
  12. 12. ICES Vs other web marketing agencies ICES Advantage g • one stop shop: delivering diversified solutions • Exclusively dedicated to educational clients, so unidirectional research • National Player, so avail the best bargains for the inventory •DDomain expertise to support the technicals based on strong i ti t t th t h i l b d t experience • We are or would be your trusted partner for other y p complimentary services today or tomorrow • Exclusive tie ups with educational vendors & media companiesi • Best at defining student interests at your website to convert the leads
  13. 13. ICES Web marketing services - EIS offers end-to-end solutions in web marketing to our g reputed clients in education sectors: • Search Engine Optimization (SEO) • Pay Per Click (PPC) • Banner Advertising for Lead Generation • Banner Advertising for Brand Promotion • Societal Marketing: Press release, Interviews, Articles, Blogs Submission:
  14. 14. WHAT IS SEO
  15. 15. WHAT IS PPC
  16. 16. Banner Advertisement Lead Promotion
  17. 17. Banner Advertisement Brand Promotion
  18. 18. Strategic Tie Ups
  19. 19. Some of the Clientele
  20. 20. Contact Information For any further queries please contact below mentioned IC-Eduvision Service 1044, 3F, Sector - III, Vaishali, Ghaziabad, Uttar Pradesh – 201010 • CORP. OFFICE (Mailing Address) • Plot No 331 Vaishali Sector-IV No. 331, Vaishali, Sector IV • Vaishali, Ghaziabad Uttar Pradesh - 201010 (INDIA) • Phone : + 91-0120-4569550 • Mobile : + 91- 9212022815 • + 91- 09212023060 • E-mail : info@eduvisionindia.com • Web Link : www.eduvisionindia.com
  21. 21. Join hands with us today and experience the taste of success “Top position always remains vacant, we will help you fill it it”

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