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  1. 1. Berry Smart<br />… Enhancing the overall campus experience<br />Sarah Berger<br />Brenda Balcazar<br />Ibrahim Mir<br />Alex Morton<br />
  2. 2. 3-Point Strategy<br />… incentives for institutions and students<br />1<br />3<br />2<br />2<br />
  3. 3. 3<br />1. Social Networking<br />Student Network picks up other blackberry users within range via GPS, Bluetooth and 3G technology<br />Network with other students<br />Find students with similar interests<br />Profile matching capability<br />Filtering capability<br />Save profiles in electronic roledex<br />Perfect for transmitting e-business cards at recruiting events<br />…<br />……<br />3G Connections<br />Bluetooth Connections<br />Matching Connections<br />
  4. 4. 4<br />A new Take on the Little Blackbook<br />UNIVERSITY CLUBS:<br />New Ventures Group, Business Design Club, Consulting Club<br />INTERESTS:<br />Photography, Running, Sailing, Spanish and Mandarin Language Courses<br />CURRENTLY READING:<br />Outliers: The Story of Success<br />GOALS UPON GRADUATION:<br />Business Design <br />Name: Liz Duval<br />Cell: 416-324-6547<br />Email:<br />ROTMAN STUDENT<br />1101 Bay St.<br />Toronto, Ontario<br />
  5. 5. 5<br />2. E-Flash Cards<br />Software includes 2 components:<br />Automatic uploads for board exam preparation<br />Self-created flash cards can be designed on blackberry or uploaded from students home computer<br />Bronchial Asthma is classified into 4 clinical types. This classification is based on: a) The number of attacks in the day time per week<br />b) Number of nighttime symptoms per month c) Predicted lung function<br /> d) Peak flow variability<br />
  6. 6. 6<br />3. Improving Campus Security<br />Phones would be registered with campus security<br />By pressing *9, students can alert campus security about their location<br />Campus security can send mass alerts immediately in case of an emergency<br />CODE RED<br />Gunman on 3rd Floor of Rotman!!!<br />
  7. 7. 7<br />Key Players<br /><ul><li>Blackberry bold: $199 with 3YR contract
  8. 8. Recently launched 3G network
  9. 9. ~40000 undergrad students
  10. 10. 80% use cell phones as their primary phone
  11. 11. 15% use smart phones</li></li></ul><li>8<br />Implementation<br />
  12. 12. 9<br />Main Challenges<br />Developing technology and software in a short time period<br />Negotiations with Phone Carrier<br />Change in phone plans for many students<br />
  13. 13. 10<br />Preventing Competition<br />Long-term contracts with universities<br />Unique applications<br />Long-term contracts with students<br />Quick implementation of program across North American campuses<br />Online customer service<br />
  14. 14. 11<br />Cost/Benefit Analysis<br />Long term value of each additional customer based on handset sales along is approximately $572 (not including opportunity cost of other players not gaining that customer)<br />Global mobile phones market grew to 800.2 million units (22.1% increase) in 2006<br />In 2011, global mobile phone market is forecast to have a volume of 1.8 billion units (125.5% increase from 2006)<br />The Americas accounts for ~40% of the global mobile phone market<br />40% of 1.8 billion = 720 million units to be sold in 2011<br />Post-secondary students account for 18 million potential units<br />Volume for RIM in the last six months = 11.5 million<br />Future six months = 22 million<br />A 40% increase in subscribers and a serious boost to revenue<br />
  15. 15. 12<br />Questions?<br />1<br />3<br />2<br />