Introduction to Creativity Techniques and ideation

1. Creativity
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2. Creativity & Ideas
Creative thinking
Ideas generation
Ideas Capturing
Ideas Evaluation
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3. Creativity and Brain
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4. What is Creativity
• The introduction of new ideas
• See things from different perspectives
• Ability to solve problems in new approaches
• Thinking outside the box
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5. ‫التفكير‬ ‫أحجية‬
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Objectives of Thinking

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We think to reduce our
need of thinking

7. Are we programmed?
•‫اليومي‬ ‫الروتين‬
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8. Routine and Creativity
• Is Routine bad ?
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9. Lateral Thinking
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10. De Bono
• Edward de Bono (19 May 1933, Malta )
• Physician, author, inventor, and consultant
• The originator of the term lateral thinking
• Best selling book Six Thinking Hats
Source: http://en.wikipedia.org/wiki/Edward_de_Bono
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11. Creativity according to
De Bono
• Creativity should be on demand
• Generating new ideas, should not be left to
chances
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12. Just for Fun
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13. What happened?
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14. Lateral vs. Vertical Thinking
Lateral
Generative
Can go Wrong
Dig Several Holes
Vertical
Selective
Must be Right
Dig Deeper Hole
Critical thinking is reductive, designed
to eliminate all but the truthNew ideas are sought
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Research
Culture
Innovation
Culture

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16. From why to How
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17. Creativity Tools
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18. Creativity Tools
•Mindmaps
•Brainstorming
•Six thinking hats
•Random words
•SCAMPER
•TRIZ
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19. Our Brains
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20. The Reason
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21. Read the colors not the words
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22. Mind maps
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23. Mind maps
• A mind map is a diagram
• Used to represent words, ideas, tasks, or
other items
• linked to and arranged radially around a
central key word or idea
• Mind maps are used to generate,
visualize, structure, and classify ideas,
and as an aid in study, organization,
problem solving, decision making, and
writing
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25. Mind mapping steps
• Step 1: Start at the center of the page
• Step 2: Don´t be serious!
• Step 3: Free associate
• Step 4: Think as fast as you can
• Step 5: There are no boundaries
• Step 6: Don´t judge too fast
• Step 7: Go, go, go....
• Step 8: Add relationships and connections
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26. Trip to find ideas
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27. Brain storming
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28. Developed by “ALEX OSBORN “ in 1941
To generate ideas to marketing campaigns
Brain storming
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29. Brain storm team
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30. Brian storm rules
Large number of Ideas (quantity
rather than quality)
No limitation No criticism
Build on others ideas
Funny ideas, illogical ideas
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31. Ideas evaluation and
teams creativity
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32. Parallel thinking
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33. Human thinking is based on
• Facts and Information
• Emotions and Feelings
• Cautious and Careful
• Positive
• Creative Thinking
• Control of Thinking
• White Hat
• Red Hat
• Black Hat
• Yellow Hat
• Green Hat
• Blue Hat
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34. Final words
• creativity should be producible on demand,
• and that formation of new ideas cannot merely
be left to chance
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