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Die Google Brille - Vernetzung biologischer Systeme

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Das Google Project Glass ist ein Forschungsprojekt von Google, das Informationen in das Sichtfeld einer Brille einblenden soll. Die Daten werden dabei aus dem Internet bezogen. Die Technik wird als „erweiterte Realität“ (englisch Augmented Reality) bezeichnet.

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Die Google Brille - Vernetzung biologischer Systeme

  1. 1. 3rd Place: Die Google BrilleOpen Innovation 2.0
  2. 2. Die Wellen der globalen VernetzungERSTE WELLE: DER COMPUTER GEHT ANS NETZ 2
  3. 3. Die Wellen der globalen VernetzungZWEITE WELLE: INTERNETFÄHIGE MOBILFUNKGERÄTE 3
  4. 4. Die Wellen der globalen VernetzungDRITTE WELLE: VERNETZUNG ALLER MASCHINEN 4
  5. 5. Die Wellen der globalen VernetzungVIERTE WELLE: VERNETZUNG BIOLOGISCHER SYSTEME 5
  6. 6. Die Wellen der globalen VernetzungVIERTE WELLE: VERNETZUNG BIOLOGISCHER SYSTEME 6
  7. 7. Die neue Google BrilleSTEUERUNG & FEATURES Menü-Navigation: Über Wischgesten am Rahmen (wie bei Smartphone oder Nasenbügel: Sensor Tablet) erkennt ob Brille getragen wird oder nicht Sprache & Sound: Navigation über Voice Commands Fotografie & Video: Die Video- und Fotoauflösung beträgt beim Prototypen 720p Wifi & Bluetooth: Stellt Verbindung mit Smartphones, Tablets, Notebooks, Hotspots etc. her wodurch ein Zugriff auf Kopfbewegungen: Dient WWAN oder WLAN ermöglicht auch als Navigationsoption. wird (spätere Geräteversionen Bei starken Erschütterungen sind unabhängig und besitzen schaltet die Brille ab und wird 3G/4G) gesperrt (Diebstahlschutz) 7
  8. 8. Die neue Google BrilleAKTUELL NUTZBARE SERVICES FÜR DIE GOOGLE BRILLEGoogle Latitude & Google Maps• Nutzer können ihren aktuellen Standort mit anderen teilen• NavigationGoogle Hangout• Live-Videokonferenzen mit Freunden oder GeschäftspartnernGoogle Search• Via Spracheingabe oder Bilderkennung (Google Goggles)AdSense Mobile• Werbetreibende können Ads in AR-Apps oder der virtuellen Umgebung schaltenu.v.m. 8
  9. 9. Die neue Google BrilleVOR- UND NACHTEILEVorteile• Freihändig bedienbar• Technik, die man vergisst• Jederzeit Bild- und Videoaufnahmen ohne sein Smartphone aus der Tasche ziehen zu müssen• Jederzeit AugenkontaktNachteile:• Starke Ablenkung während einer Autofahrt oder eines Spaziergangs• Potentielle Gesundheitsschäden durch langes Tragen• Aufgrund der Displaygröße noch nicht für Kinder geeignet 9
  10. 10. Mögliche Use CasesLAGERISTIK 10
  11. 11. Mögliche Use CasesSPORT 11
  12. 12. Mögliche Use CasesLERNEN DEINE IN DIE STERNE EIN WÖRTERBUCH BLICK UMGEBUNGLERNEN: TAUCHE EIN IN DIE VERGANGENHEIT SPIELEND KOCHENIST 12
  13. 13. Mögliche Use CasesREPARATUR VON MASCHINENFERNWARTUNGREPARATURENWARTUNG UND 13
  14. 14. Mögliche Use CasesREISEN UND FREIZEIT 14
  15. 15. GeschäftsmodellLEISTUNGSSPEKTRUM UND ERLÖSEErstellung von Augmented Reality Apps • Beispielsweise Lern-Apps zur Beschleunigung und Kostenreduktion der Mitarbeiter Aus- und WeiterbildungAusrichtung B2B • Für große und mittelständische Unternehmen • Kooperation mit VerlagenUmsatzgenerierung durch: • Lizenzierung • White-Label • Service-Dienstleistungen 15
  16. 16. Marktpotential APP-UMSATZ & SMARTPHONE-VERTEILUNG WELTWEIT 35.0 App-Umsatz in Mrd. US Dollar 29.4 30.0 25.0 22.5 20.0 14.8 15.0 9.4 10.0 8.1 4.5 5.7 3.8 5.0 1.9 2.3 0.3 1.1 - 2010 2011 2012 2013 2014 2015 Smartphone Apps Tablet Apps 80 72Weltweiter Anteil am Smartphone- Markt nach Betriebssystem in 70 60 54 50 47 47 Prozent 37 40 30 23 20 19 19 20 17 14 17 16 12 14 8 9 11 10 4 4 5 3 - 2 2 - 2008 2009 2010 2011 2012 Q3 Windows RIM Symbian iOS Android Bada Others Quellen: Mobile Apps - Statista-Dossier 2012 & Worldwide Smartphone Sales 2012 (Gartner) 16
  17. 17. Marktpotential UMSATZ MIT MOBILE AUGMENTED REALITY APPS WELTWEIT 6,000.00 Location-Based 5,200 14 20 5,000.00Weltweiter Umsatz mit AR Social APPS in Mio. US Dollar 4 Networking 4,000.00 Games 3,000.00 Lifestyle & 2,000.00 20 Healthcare 28 Multimedia & 1,000.00 Entertainment 82 0.00 Enterprise 14 2010 2017 Augmented Reality APPS Verteilung der Umsätze nach App-Kategorie 2017 in Prozent Quellen: Mobile Augmented Reality. Entertainment, LBS & Retail Strategies 2012 – 2017 (Juniper Research) 17
  18. 18. Künftige HerausforderungenPrivatsphäre• Die Brille zeichnet Bilder und Videos auf ohne von Außen wahrgenommen zu werdenDesign• Asymmetrisches Design wirkt klobigPreis• Der Preis eines Prototypen beträgt derzeit 1.500 US Dollar• Finaler Konsumentenpreis ~ 500 US Dollar*Konkurrenzkampf• Auch Microsoft und Apple haben bereits Patente für eine AR-Brille eingereichtKiller-Apps• Produktion von Apps, die Anwendern hohen Nutzen stiften und der Technik damit zum Durchbruch verhelfen*Quellen: International Business Times 18
  19. 19. Vielen Dank für Ihre Aufmerksamkeit! Gerne: Q&A und Diskussion 19

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