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Att vara mobil blir mer och mer en självklarhet för kunder. Presentationen hjälper dig komma närmare och förstå dina kunder.

Hitta mer information på: Utveckling för mobila emheter (

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  1. 1. 11/26/2013 Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM @simonlpeel Agenda Part 1: Building Innovative Apps Part 2: How a Mobile Platform can help 1
  2. 2. 11/26/2013 Mobile There are 7.1 billion people on the planet 6 billion of them have access to mobile phones, only 3.5 billion of them use a toothbrush 3 Mobile 90% of text messages are read with in 3 minutes of being delivered 4 2
  3. 3. 11/26/2013 Mobile 81% of smartphone users have done product research via smartphones - 50% have made a purchase with one 5 Mobile Expectations 85% of adults who have completed a mobile transaction in the past year expect the experience to be better than using a laptop or desktop computer 6 Source: Harris Interactive Survey of Mobile User Experience 3
  4. 4. 11/26/2013 Mobile B2E : Mobile employees are more productive 7 8 4
  5. 5. 11/26/2013 B2C: Lottecard Guides Customers with Augmented Reality Credit card provider aggregates offers from retail partners Offers are scoped by geolocation for “augmented reality” experience  Instant access to information (orders, customer history, etc.) provide a more seamless experience to the end customer when multiple parties participate in a business process  Provides new channels for 3rd party goods & services to surface to the end user [the “app store” analogy is everywhere!] B2C/B2E: Make print come alive Euroscript’s “AdOn” and “Smilez” App 10 5
  6. 6. 11/26/2013 Euroscript’s “AdOn” and “Smilez” App 11 B2C: Health Insurance Company Unipol/Unisalute makes their App “sticky” …some private key features …some public key features Customer Area Online Prevention Unipol customer can consult at any time: Engaging new customers with useful health tests: Account statement with the state of processing of requests for reimbursement; Visual test A Calendar with upcoming appointments; Feedback section to tell us how you have been satisfied in latest situations. Audiometric test Quality of sleep Dental prevention 6
  7. 7. 11/26/2013 13 14 7
  8. 8. 11/26/2013 15 Focus: Mobility in the Automotive Industry Rapidly launch increasingly complex sustainable Connected Vehicles Build and optimize Dynamic Value Chains Value Chains Connected Vehicles Capitalize on Services Opportunities for intelligent, connected vehicles Servicees Retail Transform Automotive Retail 8
  9. 9. 11/26/2013 Focus: Mobility in the Automotive Industry In Car Connectivity solutions Order Management Workflow Management Production schedule Mobile Kiosks Inventory management Mobile Apps e-Mail, Contacts & Calendar Value Chains Connected Vehicles Business applications Service requests Service history / pattern Mobility Commerce Services Information services Infotainment Retail Sales force integration Dealer Integration Business Partner Integration Navigation Advice Loyalty Management In Car Connectivity solutions Agenda Part 1: Building Innovative Apps Part 2: How a Mobile Platform can help 9
  10. 10. 11/26/2013 Successful Mobility Simon Peel, Mobile Business Leader Europe, IBM @simonlpeel 10