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IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value

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Speaker: Per Østergaard Jacobsen, Ekstern lektor & Projektleder, Copenhagen Business School. (English)

Presenterades på IBM BusinessConnect den 4 oktober 2016 på Stockholm Waterfront.

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IBM BC2016 - Roskilde - From "Rio to Roskilde" - from data to value

  1. 1. 1 Per Østergaard Jacobsen Research Associate & Project manager Center for Business Data Analytics From "Rio to Roskilde" - from data to value IBM BusinessConnect 2016 Stokholm October 4th
  2. 2. 2 © Per Østergaard Jacobsen pj.om@cbs.dk “BIG DATA is like teenage sex: everyone talks about it, nobody really knows how to do it, everyone thinks everyone else is doing it, so everyone claims they are doing it...” Professor Dan Ariely, Duke University
  3. 3. 3 © Per Østergaard Jacobsen pj.om@cbs.dk This is a rock festival - This is a live city lab ?
  4. 4. 4 © Per Østergaard Jacobsen pj.om@cbs.dk 4 Rio to Roskilde Why is the project called “ Rio to Roskilde”? Building sustainable business models by using BIG DATA to create mutual value for citizen/customer and community/business
  5. 5. 5 © Per Østergaard Jacobsen pj.om@cbs.dk Roskilde Festival at a glance
  6. 6. 6 © Per Østergaard Jacobsen pj.om@cbs.dk 6 Roskilde Festival facts • Like a city with 130.000 citizens but only for 8 days! • More than 300 ton food is sold at the Festival area • More than 200 ton garbage The perfect city lab !
  7. 7. • Residence • Age • Education • Transportation… • Earnings • Communication • Interesting in… • Tribe relations • Loyalty • Potential • Movements • Consumption • Attitude “all animals are equal, but some animals are more equal than others” Observe and learn new consumer attitude and behaviour
  8. 8. 8 © Per Østergaard Jacobsen pj.om@cbs.dk R2R Live Lab at RF 2016
  9. 9. 9 © Per Østergaard Jacobsen pj.om@cbs.dk The Architecture
  10. 10. 10 © Per Østergaard Jacobsen pj.om@cbs.dk Goverance Landing zone Development zone Demo zone
  11. 11. 11 © Per Østergaard Jacobsen pj.om@cbs.dk Big Data Dogma Value = Volume x Variety x Velocity x Veracity x Virtuety x Visuality Big data creates mutual value for citizen/consumers & society and organizations Lot of data. Most are not used. Are measured in terabytes In the future in exabites. Less than 5% is used for analytics ! Data comes in many formats and from a diverse set or sources: They are structured, semistruc-tured, unstructured. In fact, 80% of data are unstructured (text, pics, Facebook, uploads etc. 80% af all data now comes in a digitalized format. Data in movement! Streaming data from mobile entities and devices! Milliseconds To provide responses. More than 30 billions sensors are currently feeding back live information by the second. Uncertainty about the validity, accurateness of data! Do they measure what they say the measure? Do they measure it correctly? Data emerges in different formats, and contain missing bits of information. Every third manager doubts data on which decisions are made* !!! The relevance of data related to a particular issue at hand. Do they deliver valuable insights about customers, competitors, the market, as well as internal processes? In what form and to whom are data communicated. In what format? Dashboards provide a quick and relevant visual overview for making decisions. Volume VeracityVelocityVariety VisuallyVirtuety
  12. 12. 12 © Per Østergaard Jacobsen pj.om@cbs.dk The paths to Roskilde
  13. 13. 13 © Per Østergaard Jacobsen pj.om@cbs.dk The Roskilde Festival App June 27th 16:00 June 27th 17:00
  14. 14. 14 © Per Østergaard Jacobsen pj.om@cbs.dk The Festival in one minute…
  15. 15. 15 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” We followed Stephen…
  16. 16. 16 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” We followed Stephen…
  17. 17. When Neil Young played at Orange stage Friday, between the hours. 21:00 and 22:00, 315 GB of data sent and received by 3 mobile Neil Young extent hereby Marie Keys record from 2015 We This year we had 105 million observation from CrowdView
  18. 18. 18 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” Snowden interview and https://www.youtube.com/watch?v=wCB-H7lg6i8&feature=youtu.be
  19. 19. 19 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” Snowden shitstorm See the shitstorm monitering at: http://riotilroskilde.dk/
  20. 20. 20 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” Concert associations  Safety  Service  Sales
  21. 21. 21 © Per Østergaard Jacobsen BIG DATA – ”Rio til Roskilde” We can see time influence across food/drink types
  22. 22. 22 © Per Østergaard Jacobsen pj.om@cbs.dk Sales: Beer vs Condom 0 0,02 0,04 0,06 0,08 0,1 0,12 0,14 0,16 0,18 16:00 18:00 20:00 22:00 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Beer Condoms
  23. 23. 23 © Per Østergaard Jacobsen pj.om@cbs.dk Dashboards
  24. 24. 24 © Per Østergaard Jacobsen pj.om@cbs.dk Some other observations…  An average Festival guest is walking around 12 km pr. day  A full load toilet can weight up to 250 kilo  Average weight for a toilet guest is 70 kg  After opening (Saturday) mostly women used the toilets  At toilet rush-hours ( 15:00-16:00) there are 80 guest per toilet per hour  Average toilet visit is around 30 seconds  Thursday between 23:00-00:00, there where made 24.496 mobile calls  The busiest rush-hour had 1.4 million data connections – That’s more than seven times higher compared to a normal day in the city of Ålborg ( 112.00 people)  Highest concentration (People per square meter) was during the Edward Snowden interview Source: CBS live lab, Roskilde Festival and 3
  25. 25. 25 © Per Østergaard Jacobsen pj.om@cbs.dk Example - Ticket sales project
  26. 26. 26 © Per Østergaard Jacobsen pj.om@cbs.dk From ”Share of Wallet” to ”Share of Life” Gateway to Share of Life Data collection and updating Loyalty/bonus, points/rebate Customer service Co-creation Communication & marketing Social media gateway Soft benefits & apps Payment function You can also talk in it! Surveys & feed back
  27. 27. 27 © Per Østergaard Jacobsen pj.om@cbs.dk http://www.riotilroskilde.dk/
  28. 28. 28 © Per Østergaard Jacobsen pj.om@cbs.dk IBM BusinessConnect 2016 Stokholm October 4th Per Østergaard Jacobsen pj.om@cbs.dk Thank you for your attention

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