Let’s build a smarter planet Consumer Products
Founded in 1934, Consorzio Parmigiano-Reggiano is a nonprofit
organization ...
the amount of cheese already produced, but it also creates production
forecasts by correlating production factors such as ...
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Consorzio Parmigiano - Reggiano leverages Analytics to preserve its brand

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This consortium of Italian cheese makers has stepped up the preservation of its brand by implementing an advanced Analytics solution that flags any anomalies
that may indicate fraudulent production practices, while gaining the ability to forecast and plan future cheese output based on market trend analysis.

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Consorzio Parmigiano - Reggiano leverages Analytics to preserve its brand

  1. 1. Let’s build a smarter planet Consumer Products Founded in 1934, Consorzio Parmigiano-Reggiano is a nonprofit organization that uses certification marks to protect the safety and uniqueness of Parmigiano-Reggiano cheeses. It is a protected designation of origin (PDO) organization, an association of approximately 600 cheese dairies based in Reggio Emilia, Italy. Overall, the consortium helps ensure the quality and control of cheeses produced in Italy while ensuring strict rules on the production and sale of Parmigiano-Reggiano cheeses. The Opportunity The main task of this consortium is to protect the Parmigiano-Reggiano brand by preventing fraudulent production and labeling of cheese that does not meet its strict production standards. The association needed to be able to more closely monitor and detect off-label production—for example, cheeses produced by dairies or from milk from outside the consortium.The association needed to replace manual inspection reports with daily monitoring of production levels from individual dairies to ensure compliance with approved protocols of production. It also wanted to create an integrated network where production data could be shared and analyzed, and future production planned according to market demand. What Makes It Smarter This consortium of Italian cheese makers is now using advanced analytics to analyze production and market data not only to ensure that cheese that bears its mark is made to its exacting standards, but also to plan future production and pricing of its world-renowned products. For example, the association now monitors the daily production levels of its individual dairies; any deviation from the amount of cheese that should be produced based on consortium protocols and standards is flagged, and inspectors are sent to the dairy farm. The solution not only monitors and analyzes Consorzio Parmigiano- Reggiano This consortium of Italian cheese makers has stepped up the preservation of its brand by implementing an advanced analytics solution that flags any anomalies that may indicate fraudulent production practices, while gaining the ability to forecast and plan future cheese output based on market trend analysis. What if an industry association could help protect its brand and reputation by detecting and preventing fraudulent production? “The entire process of analyzing the quality of milk used, the detection of the daily production, and the quality inspection of the cheese forms, creates new opportunities for the consortium, and enables us to share data in real time to create a more coherent and cohesive brand.” —Giuseppe Alai, President, Consorzio Parmigiano-Reggiano Reggio Emilia, Italy www.parmigianoreggiano.com/ consortium/default.aspx
  2. 2. the amount of cheese already produced, but it also creates production forecasts by correlating production factors such as milk production and availability, geographic and financial data. Real Business Results • Improves reporting time from the dairies by 97 percent, replacing monthly reports with daily monitoring, and enables near-real-time analysis of the information • Enabled the consortium to quantify business losses from the May 2012 earthquake at almost 10 percent of annual production, or about EUR80 million • Helps prevent fraudulent use of the Parmigiano-Reggiano mark, helping to uphold the reputation of the region’s cheeses For more information Please contact your IBM sales representative or IBM Business Partner. Visit us at: ibm.com/consumerproducts To learn more about Consorzio Parmigiano-Reggiano visit: www.parmigianoreggiano.com/consortium/default.aspx © Copyright IBM Corporation 2012 IBM Corporation Software Group Route 100 Somers, NY 10589 Produced in the United States August 2012 IBM, the IBM logo, ibm.com, Cognos, Domino, Global Business Services, Lotus and WebSphere are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml This document is current as of the initial date of publication and may be changed by IBM at any time. Not all offerings are available in every country in which IBM operates. The performance data and client examples cited are presented for illustrative purposes only. Actual performance results may vary depending on specific configurations and operating conditions. THE INFORMATION IN THIS DOCUMENT IS PROVIDED “AS IS” WITHOUT ANY WARRANTY, EXPRESS OR IMPLIED, INCLUDING WITHOUT ANY WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE AND ANY WARRANTY OR CONDITION OF NON-INFRINGEMENT. IBM products are warranted according to the terms and conditions of the agreements under which they are provided. Please Recycle BIC03029-USEN-00 Solution Components • IBM® Cognos® 8 BI • IBM Lotus® Domino® • IBM WebSphere® Portal Server • IBM Global Business Services® (GBS): GBS Strategy & Transformation

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