IBM’s Point of View on Social Business

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IBM’s Point of View on Social Business.

What we have observed…
Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge.

What we have learned…
Social Business starts when you put people at the center.
To connect. To unlock insights from social interactions. To evolve to a customer-centric organization.

20,000 engagements later
Here’s what we believe about Social Business

Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.

1. Create open and authentic engagement between customers, employees and communities.
2. Create exceptional customer experiences through personalized and rewarding interactions based on customer insights
3. Create a collaborative workplace culture to engage talent and increase productivity.
4. Tap into analytics to measure, understand and drive business decisions to innovate faster.
5. Design and implement social strategies to transform organizational processes and best practices.
6. Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital.

Evolve your social business by putting people at the center.
Amplify the value of human connections.

Published in: Business

IBM’s Point of View on Social Business

  1. 1. Social Business IBM’s Point of View on Social Business
  2. 2. Knowledge is being created and shared at unprecedented rates. But many organizations aren't activating this collective knowledge. What we have observed…
  3. 3. Social Business starts when you put people at the center. •  to connect •  to unlock insights from social interactions •  to evolve to a customer-centric organization What we have learned…
  4. 4. here’s what we believe about Social Business 20,000 engagements later
  5. 5. Start with any of these 6 entry points to help you put Social at the heart of the modern enterprise.
  6. 6. Create open and authentic engagement between customers, employees and communities. Increase in click-through rates from personalized marketing campaigns 300% (1)
  7. 7. (2) Create exceptional customer experiences through personalized and rewarding interactions based on customer insights. 300%Increase in customer response rates to campaigns
  8. 8. (3) Create a collaborative workplace culture to engage talent and increase productivity. 99%Increase in streamlining workplace processes and increasing collaboration
  9. 9. (4)Tap into analytics to measure, understand and drive business decisions to innovate faster. Improved online profile, social media presence and quality of consumer data
  10. 10. (5) Design and implement social strategies to transform organizational processes and best practices. Increased organizational transparency and improved decision making process
  11. 11. (6) Manage a secure social platform that enables engagement while reducing risk and protecting intellectual capital. 100K Savings from creating a community platform for collaboration and operational insights
  12. 12. Evolve your social business by putting people at the center. Amplify the value of human connections. Social Business Learn more…

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