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Making Connections with Jim - Chapter 2: Structuring a Brainstorm, the Social Business Way

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Nice to see you again!

Last week, I told you about Betty, a coworker new to social business. This week, we’ll be chatting about Charlie. As you may remember, Charlie overheard Betty talking about the benefits of social business. He wondered if social business could help him, too.

Charlie is part of our marketing team and hosts a lot of team brainstorms. But the brainstorms weren’t always fruitful. His team wasn’t always in the same place
at the same time. They didn’t always have the information or experts they needed. And somehow the same old ideas kept finding their way back into the mix. He knew old ideas just weren’t going to cut it anymore. The marketplace is competitive, and he knew the team needed to innovate--fast--in order to stay on top.

So it’s no surprise that when Charlie overheard Betty thanking me for helping her team, he was eager to learn more. “I need a faster, more efficient way to get innovative ideas from my people,” Charlie said, “But how?” “Easy!” I replied. I explained to Charlie that IBM Connections can help get the job done. It allows teams to collaboratively share ideas quickly and easily.

With IBM Connections, brainstorms don’t have to be in person to be effective. With Connections Forums and ideation blogs, you can host online jams, bringing people
together to share and discuss ideas all in one place online. That way, your team can access and participate in those discussions from wherever they are, on any device—whether it’s a laptop, tablet or mobile phone. You can
also turn a forum discussion or blog into an online meeting.
“What’s more, IBM Connections can help you discover and engage subject matter experts with specific knowledge to better inform the brainstorm,” I finished.

“That sounds great!” Charlie excitedly replied. I then wrote a quick recap to share with his team. You can share this with yours, too.

The following week, I caught up with Charlie over lunch to ask how the brainstorm went. Charlie grew animated, “My boss is thrilled!” He explained how much easier it was for his team to collaborate and how quickly they had begun to spark fresh new ideas —especially since they were bringing in outside experts.

As he spoke, Maria, the HR manager, pulled a chair up alongside us. “I’ve heard great things about the new
process, Charlie. Great job on getting your team engaged! Mind if I join one of your brainstorms? I’m curious about how this all works.” Charlie laughed. “Sure, Maria, but you
don’t have to be an expert to brainstorm with IBM Connections, everything is built right in.” Maria and Charlie scheduled a time for her to sit in on his next brainstorm,
but as Maria’s eyes lit up, I had a feeling my job wasn’t done yet…

Discover how you can host more fruitful brainstorms, like charlie did. Listen to the AskJim Podcast (Episode 2)
and get the inside scoop on making brainstorms more effective.

Have a question? Twee

Published in: Technology, Business
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Making Connections with Jim - Chapter 2: Structuring a Brainstorm, the Social Business Way

  1. 1. Brought to you by Structuring a Brainstorm, the Social Business Way Chapter 2
  2. 2. Brought to you by Nice to see you again! Last week, I told you about Betty, a coworker new to social business. This week, we’ll be chatting about Charlie. As you may remember, Charlie overheard Betty talking about the benefits of social business. He wondered if social business could help him, too.
  3. 3. Brought to you by Charlie is part of our marketing team and hosts a lot of team brainstorms. But the brainstorms weren’t always fruitful. His team wasn’t always in the same place at the same time. They didn’t always have the information or experts they needed. And somehow the same old ideas kept finding their way back into the mix. He knew old ideas just weren’t going to cut it anymore. The marketplace is competitive, and he knew the team needed to innovate--fast--in order to stay on top.
  4. 4. Brought to you by So it’s no surprise that when Charlie overheard Betty thanking me for helping her team, he was eager to learn more. “I need a faster, more efficient way to get innovative ideas from my people,” Charlie said, “But how?” “Easy!” I replied. I explained to Charlie that IBM Connections can help get the job done. It allows teams to collaboratively share ideas quickly and easily. Access IBM Connections through your own 60-day trial of IBM SmartCloud Engage
  5. 5. Brought to you by With IBM Connections, brainstorms don’t have to be in person to be effective. With Connections Forums and ideation blogs, you can host online jams, bringing people together to share and discuss ideas all in one place online. That way, your team can access and participate in those discussions from wherever they are, on any device—whether it’s a laptop, tablet or mobile phone. You can also turn a forum discussion or blog into an online meeting. “What’s more, IBM Connections can help you discover and engage subject matter experts with specific knowledge to better inform the brainstorm,” I finished.
  6. 6. Brought to you by “That sounds great!” Charlie excitedly replied. I then wrote a quick recap to share with his team. You can share this with yours, too.
  7. 7. Brought to you by The following week, I caught up with Charlie over lunch to ask how the brainstorm went. Charlie grew animated, “My boss is thrilled!” He explained how much easier it was for his team to collaborate and how quickly they had begun to spark fresh new ideas —especially since they were bringing in outside experts.
  8. 8. Brought to you by As he spoke, Maria, the HR manager, pulled a chair up alongside us. “I’ve heard great things about the new process, Charlie. Great job on getting your team engaged! Mind if I join one of your brainstorms? I’m curious about how this all works.” Charlie laughed. “Sure, Maria, but you don’t have to be an expert to brainstorm with IBM Connections, everything is built right in.” Maria and Charlie scheduled a time for her to sit in on his next brainstorm, but as Maria’s eyes lit up, I had a feeling my job wasn’t done yet…
  9. 9. SocialBusiness have a question? Tweet them to @JimClaussen using #ConnectionsWithJim discover how you can host more fruitful brainstorms, like charlie did. Listen to the AskJim Podcast (Episode 2) and get the inside scoop on making brainstorms more effective.

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