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3 Ways eCommerce Will Change Forever with Cognitive Commerce

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The era of cognitive business has begun. And it runs on Watson. Here are 3 ways cognitive commerce will change ecommerce forever. Explore IBM Commerce Insights.

For more information visit:
https://www.ibm.com/watson/commerce/campaigns/merchandising-analytics/?iio=bcomm&cmp=ibm_ww_commerceinsights&ct=-&cr=newsroom&cm=h&csot=-&ccy=us-en&cpb=cmeos&cd=-&csr=slideshare&cot=d&cpg=pcomm&co=on

Published in: Business

3 Ways eCommerce Will Change Forever with Cognitive Commerce

  1. 1. with Watson Commerce Insights 3 Ways eCommerce Will Change Forever
  2. 2. And it runs on Watson. The Era of Cognitive Business has begun. Enables brands to use data to transform their business. Online merchandisers can quickly move from insights to action to results.
  3. 3. Insights Opportunities Outcomes Watson Commerce Insights
  4. 4. Insights Top performing brands are 2.2x more likely to use business analytics than their lower-performing peers.
  5. 5. Insights Listen to your data and make better decisions – turn vast amounts of data into actionable insights that drive smarter online merchandising decisions. With so much available information, it’s difficult to collect, analyze and apply in a way that supports informed decision-making. Watson Commerce Insights uses the power of Cognitive to understand all the data and learn from it to improve your business.
  6. 6. Opportunities Companies using cognitive commerce capabilities have visitor engagement rates 5.6x higher than their lower performing peers. Aberdeen - Cognitive Commerce: Driving Efficiency & Customer Engagement, December 2016
  7. 7. Opportunities Listen to your data and make better decisions – turn vast amounts of data into actionable insights that drive smarter online merchandising decisions. With so much available information, it’s difficult to collect, analyze and apply in a way that supports informed decision-making. Watson Commerce Insights uses the power of Cognitive to understand all the data and learn from it to improve your business.
  8. 8. Outcomes “Merchandisers spend almost no time digging deeper into details because it’s too hard, and they don’t do it until there is a problem, but by that time, it has become a multi-thousand dollar problem.” Sports Equipment Retailer
  9. 9. Outcomes IBM has created a new approach to e-commerce by infusing online merchandising with cognitive capabilities. Online merchandisers and marketers can take direct action and immediately see how those actions affect the customer experience. Watson Commerce Insights delivers customer and business insight in the context of your products and categories so you can take action that drive results faster.
  10. 10. Explore Watson Commerce Insights View the demo. Do things you could never do before. See things you couldn’t before. Business has never been like this before.

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