Learn how IBM is using new technologies, applications and mobile devices to enable a smarter, more productive workforce. This short presentation shares IBM's journey enabling a flexible, mobile enterprise.
MAIN POINT: Mobile is a big opportunity SPEAKER NOTES: There is a lot of compelling data in the marketplace, but we have identified 5 key trends or observations – supported by market data and by customer successes – that we believe have strong implications for the future of mobile. Mobile is about transacting. Whether shopping, purchasing, searching for or providing information, collaborating or seeking service, mobile enabled people and objects are seeking not simply to connect, but to complete tasks when, where and how they wish. As they transact they are creating vast streams of data that, with the right analytics, can teach us things about their behavior and their preferences that we could not learn in any other way. Mobile is the universal sensor. It is with most of us 100% of the time and is the primary means we use to interact with our employers, our customers, our family and our friends. But at the same time, the mobile experience must transcend any single device to accommodate multiple screens and touchpoints. The experience has to be consistent across channels, touchpoints and time. Finally, as we think about mobile, we can’t confine our thinking to devices like phones and tablets. The ability to tag things, sense things, power things and shrink things has extended mobility beyond people to nearly every other type of object on the planet. As we have said since the start of smarter planet things are becoming more instrumented, interconnected and intelligent than every before, and mobile is right at the center of that story. and will fundamentally change the way the world works. Sources: 1. Source: “China Mobile 50k survey”; Morgan Stanley Research; 2011 2. JiWire Mobile Audience Insights Report Q42011 3.IBM Coremetrics Retail Data – as published in 11/24/12 IBM Press Release 4. Time, Inc. 2012 5. GSMA, Machina Research
MAIN POINT: We have made strong progress in Mobile since the completion of our purchase of Worklight, just a year ago. Investment that went to Pure a year ago, is now coming to Mobile. SPEAKER NOTES: Throughout 2012 IBM has made significant progress in Mobile through a variety of acquisitions, investment and organic growth. We started 2012 with acquisition of Worklight which filled a key gap in our capability set and enables our clients to deliver rich mobile applications on a multitude of platforms. We released a new packaged offering to the market in IBM Mobile Foundation, launched several mobile service offerings along with several updated software offerings including IBM Mobile Connect and IBM Mobile Development Lifecycle Solution. In 2012, we also completed the acquisition of Tealeaf CX which provides important capabilities to drive analytics for mobile. Throughout the year we pulled together our comprehensive set of software and services capabilities and brought our IBM capability story to the market with the message that IBM has a broad set of capabilities to help clients build and connect mobile applications, manage and secure mobile devices, apps and data while extending their core capabilities to their employees and customers while transforming their mobile business. Devices under management: GTS has 250,000 client devices + 120,000 IBM devices under management. we are told by analysts that that is the largest number of any services provider, but that's not a public statement http://www.computerworld.com/s/article/9225563/IBM_CIO_discusses_Big_Blue_39_s_BYOD_strategy Mobile Business Partners (WIP): 216 Sis partners other brands (working to obtain cross company and de-dup against current list) 120 ISVs 30+ across (team is working on the target) Mobile DeveloperWorks community Confirmed the traffic with the community owner. http://www.ibm.com/developerworks/mobile/ *In May 2012, from GBS: IBM Interactive was ranked in Top 10 Latest Agencies by Ad Age *In October 2012, from GTS released two services offerings Consulting and managed mobility services and Mobile Application Platform Management services
MAIN POINT: Today we are launching a new IBM Mobile offering portfolio SPEAKER NOTES: Today IBM we are re-launching our mobile offering portfolio to provide customers with an end to end set of offerings to help them embrace mobile first. We will approach the marketplace with a series of solutions led by GBS that are industry oriented. We have agreement with GBS on the three most important usecases in each industry, which we will discuss in greater detail on the next chart. GBS will lead the dialogue around the transformation and we will the offer a range of HW and SW mobile enabled solutions to support the transformation. Today on the app store there are over 200 IBM Software packages that have mobile enabled clients. We also have mobile enabled services that you can get from the smart cloud. Across the bottom of the chart, you will see how we will broaden the concept around the IBM MobileFirst Platform. When we launch the new brand it will include the mobile application development platform. Today that is known as Worklight. We will have mobile analytics which is known as Tealeaf today. We have mobile security – which is managed today by app scan, ISAM and other products in the security portfolio. And we have mobile management – which today is mobile endpoint manager. These products will integrate to provide a seamless suit of capabilities. In addition, on the left, bottom and right hand side you see a set of strategy & design services, cloud & managed services, and development &integration services. Our colleagues in GTS and GBS have a set of services around mobile management, mobile application development and lifecycle management among others. And all of this will run on the cloud operating environment which enables customer to consume the solutions either on premise or in the cloud.
IBM MobileFirst: The most comprehensive set of open software capabilities combining mobile, analytics, cloud, social, and security technologies that help capture new markets, extend the business to mobile employees, customers and partners while maintaining security across the value chain.
(iOS, Android, Windows, and BlackBerry)
About CapitalOne: #1 Digital Bank 6 th Largest Bank in U.S. in Deposits and Loans #4 in U.S. Banking / Card Customer Relationships #3 Issuer of U.S. Private Label Cards #3 Issuer of U.S. Small Business Credit Cards Consistently One of the Most Recognized Brands in Financial Services The need: Company estimated that up to 40 percent of its future business would come from providing mobile accessibility to its products and services. The company’s plans to develop mobile apps were hindered by the fact that its vendor, Kony Solutions, could not provide the scalability necessary to support such a large development effort at a reasonable price. Capital One sought a solution that would provide the scalability needed to support high volumes of data, significant numbers of users and a sizable development team. The company also wanted a solution that would integrate with multiple back-end bank systems and use existing web assets to reduce costs . The solution: Implemented IBM Worklight software to support its mobile-application-development project. The Worklight software provides the scalability the client needs to address the predicted increase in data and user volumes anticipated once the project is completed. The client integrated the Worklight software into its source-control and development-lifecycle tools to accommodate multiple development teams. The benefit: By implementing IBM Worklight software, they gained the ability to develop mobile apps quickly and efficiently, supporting future business growth at a lower cost than its previous provider could offer. The client also gained scalability to support higher data and user volumes once the mobile apps were deployed. The client found the software easy to use and integrate with its back-end systems, such as those for content management. Solution components: IBM® Worklight http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?appname=crmd&subtype=na&infotype=cr&htmlfid=0CRDD-8UDP2K
(iOS, Android, Windows, and BlackBerry)
Florida Power & Light Company (FPL) is aggressively working on creating next-generation clean energy centers in support of cleaner, more efficient electricity generation. However, the company faced several challenges that threatened to inhibit this growth. First, FPL had disparate IT systems that were owned and accessed by multiple stakeholders across the enterprise. This created inefficient and error-prone processes for on-boarding and off-boarding employees and temporary contractors. Second, the company needed to protect its infrastructure and network from external attacks to avoid noncompliance fees from the North American Electric Reliability Corporation Critical Infrastructure Protection (NERC-CIP) program. Moving forward, FPL began looking for a robust software solution that could help it address its integration and security challenges. To address the challenges that threatened to inhibit its growth, FPL implemented a pair of solutions from IBM Tivoli software. The client now uses IBM Tivoli Identity Manager software to help control user access rights to Windows desktops, UNIX servers and Oracle databases across its enterprise. The new solution enables FPL to easily assign customized access rights to new employees as well as disable rights for those leaving the company. To address its network and infrastructure security needs, FPL implemented IBM Security Network Intrusion Prevention System software. The new solution provides comprehensive protection to keep the client ’s corporate IT network free from malware and other external threats. http://w3-01.ibm.com/sales/ssi/cgi-bin/ssialias?infotype=CR&subtype=NA&htmlfid=0CRDD-8GRKP4&appname=crmd
(iOS, Android, Windows, and BlackBerry)
Background AimArs needed to reduce operational complexity and cost with a single, scalable infrastructure to secure access to various back-end services from multiple mobile apps. A customized authentication mechanism empowered the bank to guarantee the security of its customers while safeguarding the trust relationship with a safe app platform that encrypts local data and delivers app updates immediately. Customer Needs Extend secure access to banking apps to mobile customers Enhance productivity of employees to perform secure banking transactions via mobile devices Support for iOS, Android, and Windows Mobile Benefits Authenticates requests made via HTTPS from hybrid mobile apps running on WorkLight platform to back-end services A custom certificates-based authentication mechanism implemented to secure back-end banking application
* Mobile gestures such as zoom in/out, pinch in/out, scroll left/right and orientation change ** Requires integration with additional Tealeaf CX products
About SkyBet: SkyBet is based in the UK, is a subsidiary of BSkyB, and consists of three gambling entities: Sky Poker, Sky Vegas and Sky Bingo. Sky Poker is one of the UK's leading online poker rooms. Sky Vegas consists of more than 130 classic Vegas games such as Roulette and Black Jack. Sky Bingo lets you play bingo online and connect with a great community of bingo players. Challenges 1/3 of all bets are placed through the mobile device. Emerging channels like mobile are key to the company’s future success and user experience on the mobile is a competitive differentiator. Solution CX Mobile provided evidence of user struggles during registration, user preferences in bet placement, and adverse changes in user behaviors. Tealeaf enabled the customer to quantify business impact of customer challenges across both web and mobile channels. Benefits Identified a time consuming and confusing process around conversion rates for ID recovery – a relatively common occurrence for people trying to login from a stadium to bet on a soccer match. Developed better understanding of the optimal customer path for betting from login to bet placement. Recovery of 400 customers a day that were being lost in poorly user ID/PIN recovery system. Saw an overall jump in betting conversion based on optimized design path. Case Study available: http://www.tealeaf.com/downloads/tealeaf-casestudy_skybet.pdf Video: http://www.tealeaf.com/success/videos.php
. IBM Services: Industry leader in business consulting, technology strategy, planning and implementation, and delivery and management of the mobile environment, leveraging its substantial capabilities in managed services, global delivery, and outsourcing.
(iOS, Android, Windows, and BlackBerry)
Wimbledon iPhone App: #1 Download iTunes 12million unique users during the fortnight (+23%) 68minutes average time on site per user (+19%) 280million page views (+28%) More than 700,000 iPhone application downloads. #1 free application download in iTunes UK Store More than 200,000 Facebook Fans with the majority in the key 12-34 years old age demographic
(iOS, Android, Windows, and BlackBerry)
Challenges To deliver differentiated and enhanced guest services, especially for corporate clients and hotel owners Architect managed mobility solution for combined install base of 6,700+ smartphones and tablet devices Solution Enterprise lifecycle services for BlackBerry®, iPhone and iPad devices Email, web, calendar access and support with centralized end-user help desk Mobility device access to business intelligence for operations reporting Benefits Adoption of mobility computing solutions deliver clear business value and employee productivity improvements Changed how technology innovation is delivered in the corporation Improved total cost of ownership and infrastructure savings from more predictable hosting and support costs; that help enable 30 percent smartphone growth over 5 years Subscription-based pricing simplifies billing and tracking
Based on experience from thousands of client engagements and our own IBM transformation to become a MobileFirst Enterprise IBM can work with you to chart a path for mobile
*3045 includes GTS, GBS, SWG and Research One reason clients select IBM is because of our depth and breadth of expertise and delivery capabilities. We have the global coverage needed to meet client needs no matter where they’re located. IBM has designed a delivery methodology that helps ensure standards and consistency across the board. So if you have data centers or employee facilities in several areas of the globe, we’re prepared to provide services that, while tailored to the particular regulatory and cultural requirements of each location, maintain standard timelines, methodologies and levels of quality. We can establish service levels that are right for you and deliver what you need to support the business. . We have strategic support-center operations both at IBM locations and on premise at a client’s facility – depending on your needs. Our critical solution-support expertise can also be delivered from key Integrated Communications and Mobility centers of excellence — where many of our services are scoped and sized for implementation and deployment. So you should know what you’re getting, no matter where you are.
Speaker notes Mobile applications are not built in a vacuum These applications need to pull data and functionality from across an ecosystem of partners. IBM's pleased to announce an addition to Worklight developers' arsenal of function, courtesy of AT&T. AT&T has written a set of IBM Worklight adapters to connect to the APIs they expose to developers. These APIs, ranging from SMS to in-app payment to speech recognition, will allow IBM Worklight developers to build compelling mobel applications more quickly with more functionality. [use case subject to change]As an example, a municipality might be building an application for mobile employees who work in a tight area, such as a building inspector. They could use AT&T's speech recognition API to allow the inspector to dictate notes about the inspection. When the inspection's complete, this could generate an SMS message to the applicant with status of their permit. [use case subject to change]An educational institution that wants to find other sources of revenue might use the in-app payment API to sell some of their most popular lectures, with the charges being sent to the consumer's AT&T bill. Additionally, IBM and AT&T have linked their developer programs, giving the IBM developerWorks community access to mobile and telecommunications content from AT&T's Developer Program.
Speaker notes <Note to author: In simple, easy to understand words, please articulate the following What are we announcing and why is this news worthy? Is IBM first to market, does it position IBM well above the competition, is it unique and innovative to mobile? What are the key new features or capabilities we are announcing, and how are they going to help our clients accelerate their mobile strategy? 3. Describe a simple scenario where this new offering or initiative might be used. Describe a current obstacle a customer might have in adopting mobile, and how the new feature helps remove or reduce that obstacle.
From IBM Academic Initiative Mobile app development and deployment Expanding use of adapters Skills to address security concerns across the mobile enterprise
Speaker notes The Ready for IBM Mobile Foundation program showcases leading IBM Business Partners who have made a strong commitment to implementing mobile solutions that have been validated for compatibility with IBM Mobile Software Partner applications are featured via the mobile app showcase and puts partner solutions in a searchable IBM-hosted Web directory that makes it easy for clients, other IBM Business Partners, and IBM sales teams to find the solutions that meet their needs. Users can search by solution area, industry segment, geography, or platform. VALUE PROPOSITIONS: The mobile app showcase promotes BPs validated on Mobile Foundation and provides greater visibility for BPs in the mobile market The Ready for IBM Mobile Foundation mark keep BP’s qualified offerings in the foreground of customers' perceptions, while leveraging the positive benefits of association with IBM. The Ready For mark also helps BPs in situations where it is an advantage for customers to know that offerings are compatible or integrate with IBM offerings. These situations could include advertising, sales collateral, events and exhibits, packaging, and websites Differentiates the partner as part of their go to market strategy Provides clients with a mapping of partner’s mobile solutions by industry and function Motivates our partners to stay current with our latest Mobile offerings Helps extends our IBM Ecosystem with new partner solutions in all GEOs Opportunity for promotion of partner at major WW IBM events Assists IBM channels with building a credible and strong mobile ecosystem with all business partner types.
Speaker notes IBM invests heavily in the Business Partner channel (“In 2011, IBM invested approximately $2 billion in Business Partners, including more than $100 million dedicated to marketing efforts to help identify and close new business.“), especially in the training and education of our partners for mutual benefit: BPs can augment existing skills or develop new ones; our customers want the flexibility to select Business Partners with strong mobile skills to fit their needs IBM wants to ensure that IBM Business Partners provide customers with the most qualified sales and technical support teams possible in the mobile marketplace. To that end, we have developed some key training and enablement for Business Partners to build both sales and technical training across the IBM mobile portfolio for partners wishing to participate in sales incentive programs.
MAIN POINT: Next steps include leveraging the ibm mobile enterprise web site to gain access to information and trials of key software. Talk to your IBM representative or business partner to find the right next step for you. SPEAKER NOTES: Thank you for your time today. We ’d be happy to answer your questions between and after sessions today. To learn more about what you’ve heard so far in the first two session and to actually being using trials of the IBM Mobile Foundation software offerings you can visit the main IBM mobile enterprise website shown on the screen. Above all, take the time to talk with your IBM representative or business partner to find the right next step for you.