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Cognitive Business: How cognitive solutions are enhancing the way we live and work


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The cognitive era is here and it's here to stay.We produce over 2.5 quintillion bytes of data everyday and 80% of it is unstructured. Therefore, it’s invisible to current technology. IBM Watson is a cognitive system that can understand that data, learn from it and reason through it. Read this eGuide to discover how cognitive solutions are already transforming industries and enhancing the way we live and work. Are your ready for cognitive?

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Cognitive Business: How cognitive solutions are enhancing the way we live and work

  1. 1. IN ASSOCIATION WITH COGNITIVE BUSINESSHow cognitive solutions are enhancing the way we live & work E-GUIDE
  2. 2. 2 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM A t this year’s Consumer Electronic Technology event in Las Vegas, keynote speaker and IBM CEO, Ginni Rometty, applauded the pace that we, as a society, are developing and embracing digitisation. Yet she also posed an important question. When everyone – and everything – becomes digital; “Then what? Who wins?” As we all race towards digital, it can be easy to lose sight of the real benefits at the heart of digitisation. Why is it important? Why do we all need to do it? How useful can Big past-the-post winner in this race; the key to getting the most out of digital and data is how much understanding we glean from it. The winners, so to speak, are those who can bring the most intelligence and insight to Big Data and IoT. It’s estimated that 2.5 quintillion bytes of data are created every day; in fact, 90% of the data in existence today was created in the last two years. Yet the way we process that data is not developing as fast; roughly 80% of data is still in the dark. We know it’s there, but we can’t see it, we can’t use it, it can’t help us – although that is now changing, thanks to cognitive solutions. Rometty predicts that in the future, every decision that mankind makes will be informed by a cognitive system like IBM’s Watson, and our lives will be better for it. In this e-guide, we take a look at how cognitive solutions are informing the decisions that we make today, and how our lives – and our businesses – are better for it. Are cognitive solutions already a part of your business? Tweet me @Shrutitripathi6 or @Londonlovesbiz THE MOST TRANSFORMATIVE TREND TO HIT TECHNOLOGY By Shruti Tripathi Chopra, Editor, INTRODUCTION Data and the Internet of Things (IoT) really be without fully understanding what they bring to our lives – and our businesses? “Digital,” says Rometty, “is not a destination. It’s a foundation.” There’s no first- 80%of data is still in the dark
  3. 3. 3 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM CONTENTS This e-guide is brought to you by, in association with IBM. is the new digital newspaper for established entrepreneurs and executives of London’s mid-market companies. We aim to further the ambitions of London businesses, celebrate good business and success, and bring you frank debate about the issues facing London businesses. We are fast becoming the must-read website for London’s business community through our mix of the latest business news across all sectors, profiles of London’s greatest entrepreneurs, features exploring the trends you can capitalise on, and the best of London lifestyle. is published by Casis Media Ltd, 56 Buckingham Gate, London SW1E 6AE Editor: Shruti Tripathi Chopra Consultant editor: Charlotte Rumsey Business development director: Jenny Knighting 0203 394 1847 04 FOREWORD By Paul Chong, Director of Watson Group, EMEA at IBM Corporation 05 WHAT ARE COGNITIVE SOLUTIONS? Infographic: how cognitive solutions are changing the way we interact with data 06 SOUND & VISION: BIG DATA GETS PERSONAL How cognitive capabilities are revolutionising the way we process and understand human data 08 SMEs: WHAT CAN COGNITIVE BRING TO YOUR BUSINESS? Cognitive is bridging the gap between staff and systems to bring expertise, agility and insight to businesses today 10 FIRST STEP: WATSON ANALYTICS Add insight with predictive analytics 11 BIG BUSINESS: TAKING COGNITIVE TO THE NEXT LEVEL How large enterprises are transforming the way they do business 14 WHAT NOW? How to introduce workforce analytics in your organisation
  4. 4. 4 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM C ognitive computing can be a difficult concept to grasp. For most people, any mention of Artificial Intelligence has their imagination leaping straight to sinister thoughts of HAL 9000 or Skynet (sadly often forgetting the more helpful and less ominous J.A.R.V.I.S, or even Spike Lee’s Samantha). For many, the idea of machine learning resides firmly in futuristic fiction and far beyond the grasp of the average SME. Yet the reality is actually very different. In fact, with cognitive solutions, we’re seeing a paradigm shift between IT and business the likes of which we’ve never seen before. At odds with the idea of cognitive as a complex, inaccessible – perhaps unnerving – technology, cognitive solutions are actually time. It’s this ability to learn and reason that makes cognitive solutions such an exciting opportunity for today’s businesses. Where in the past we’ve seen systems that look glossy and shiny at the beginning but begin to depreciate over time, cognitive solutions continue to develop without the need for extensive revisions and re- programming. Cognitive systems gain in confidence, with each new set of data informing the way they react in future, helping them to evolve and better understand the information they process. Malcolm Gladwell famously stated that it takes 10,000 hours to become an expert in any skill. Thanks to Watson, experts in any field can pass on their expertise and share their knowledge, informing the next generation of experts and helping them to take that skill to the next level. As cognitive solutions develop, we’ll start to see even more natural, seamless relations between us and our IT systems. Programs like Siri are just the start; in future, our mobile devices will feature intelligent assistants that interact with us entirely naturalistically, transforming the way we ask for information. It’s an exciting era, not just for IBM, or the businesses using our cognitive solutions, but for all of us. WHERE IT AND BUSINESS COLLIDES By Paul Chong, Director of Watson Group, EMEA at IBM Corporation FOREWORD providing a practical, even simple way to clarify Big Data in a way that can benefit us and our businesses. This shift sees business leaders having a direct input into how Cognitive systems are trained. Cognitive systems understand, reason and learn. While complex coding is essential to their initial development, it’s the way systems are trained – with protocols designed to help them learn from every interaction with data they experience – that allow cognitive solutions to improve over
  5. 5. 5 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM WHAT ARE COGNITIVE SOLUTIONS? Cognitive solutions are transforming industries and changing the way we interact with data, allowing us to outthink the limits of what’s possible. APIs Speech, sight and sound APIs can transform dark data into useful information Personal That means that our wearables, sensors and even medical equipment can gain better insight into who we are and what we need. SMEs Watson enables us to retain human expertise and share knowledge within our teams. It can facilitate better client engagement and help leaders understand their processes. Large Enterprise Here, the possibilities seem endless. Enterprises are able to collate digital information across huge networks of staff and customers, gaining unparalleled insight into their operations.
  6. 6. 6 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM SOUND & VISION: BIG DATA GETS PERSONALHow cognitive capabilities are revolutionising the way we process and understand human data I t’s not so much the amount of data it can process that makes it useful in personal applications; it’s the type of data. Human activity is difficult to boil down into binary data. We can’t easily be distilled PERSONAL into numbers and statistics, charts and graphs. The majority of the digital information collected by our mobile devices, IoT connected homewares and wearable tech isn’t numerical. It is data that, before cognitive, was essentially invisible, comprising of natural language, sight and sound. Over 50 APIs – including language, vision and speech APIs – allow programs to recognise this information and transform it into useful data. Thanks to Watson’s cognitive capabilities, these APIs are learning all the time, with each transaction informing the way that the systems react in future. It’s this type of data that makes Watson so unique when embedded into applications that help us in our day-to-day lives, as it unravels our complicated interactions and transforms that data into usable information. Take Under Armour Inc, a sportswear company who have incorporated Watson’s cognitive solutions to create a fitness wearable that learns and evolves with its user. UA Record is a mobile device app, created by Under Armour as part of their Health Box connected fitness system. It is, essentially, a personal health consultant, a fitness trainer and a sports assistant, all rolled into one. Linked to Under Armour’s wearable, UA Record can provide athletes – or those of you who are taking your new year’s fitness resolution particularly seriously – with personalised coaching. Connected to the wearable device, the app does what you’d expect from a mobile
  7. 7. 7 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM fitness wearable – tracking steps, monitoring heartrate, measuring athletic performance. Yet UA Record goes a few steps further. Thanks to these learning capabilities and those language, vision and speech APIs, UA Record can tap into behavioural trends. It connects with a database of millions of individuals to compare your achievements to others ‘like you’. It can recognise – by sight – food images, to gauge nutritional intake. Its weather domain knowledge and news integration can help the device to tailor your exercise program every day to fit in with the world around you. The more you use it, the more the app learns about you. CASE STUDY IBM'S WATSON HEALTH UNIT CASE STUDY COGNITOY IBM’s Watson Health unit is revolutionising diabetes management through its collaboration with Medtronic, a global healthcare provider. Combining cognitive computing with medical devices, Medtronic are developing personalised diabetes management solutions that can offer personal care plans in almost real-time. Diabetes device data can be gathered and analysed instantly, before being combined with numerous other sources of data – including medical records and wider population health data – to predict risks and uncover patterns for the patient. It’s unlike any diabetes management solution that has come before it, and is set to transform the lives of diabetes sufferers. CogniToy is essentially a supercomputer packaged into a cute toy dinosaur. That may sound like the concept of an ‘80s comedy sci-fi, but it’s real and it’s already interacting with kids in test rooms today. Launched on Kickstarter last year, CogniToy brings cognitive solutions into early years learning. Parents connect the toy to a home Wi-Fi network and input a few preliminary details – age, education level, a favourite sport or food. This helps the toy to jump straight into conversation with the child but, from there on in, there’s no need for programming – although parents can maintain full control via the Parent Panel. Using Watson, CogniToy constantly evaluates the child’s abilities, changing its interactions to help further develop their skills. It can answer questions (including those perplexing queries that have parents heading for Wikipedia) and tell jokes, engaging in a naturalistic, age-appropriate style.
  8. 8. 8 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM WHAT CAN COGNITIVE BRING TO YOUR BUSINESS?Cognitive is bridging the gap between staff and systems to bring expertise, agility and insight to businesses today SME'S EXPERTISE As Keith Mercier, IBM Watson’s Global Retail Leader, said recently; “by the time a medical professional becomes an expert in their field, they are often nearing retirement”. It’s not only in the field of medicine; in almost every industry, the point at which we feel most confident in our work is often the time we start looking to move on to pastures new, be it retirement or our next career challenge. With cognitive solutions, businesses can create a partnership between staff and systems that – to use Mercier’s words – enhances, scales and accelerates human expertise. Far from replacing human experience within the workplace, it helps businesses to draw on that experience continuously. With those language, vision and speech APIs, Watson can compile business data and convert it into useful information, to help businesses retain knowledge and expertise, even as staff move on. Having a Watson-powered system at your fingertips is like having an expert at hand, ready to help when needed. AGILITY In the age of digital, agility is key to running a successful business. Businesses need 1 2
  9. 9. 9 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM to be ready to move, and move fast. IBM’s cognitive cloud capabilities allow businesses to manoeuvre quickly and build tailored solutions that can adapt and evolve to their needs. Through cloud-based platforms like Bluemix, Watson brings agility and innovation to businesses of any size. Bluemix is a responsive, easy to use app development platform that can transform ideas into useful applications in a matter of hours. Getting started is not only easy; it’s free. Customers only pay once the app reaches a certain threshold – in terms of users, licenses or requirements – making it perfect for SMEs to rapidly test and deploy pilot apps. INSIGHT Imagine the insight your business could gain from a team member who had access to every client interaction, every email, every spreadsheet – in short, every piece of information generated by your business. Not only that, but they could trawl through that information at breakneck speed, revealing patterns based not only on facts and figures, but on human interaction, activity and behaviour. With Watson on your team, you can do just that, allowing your staff to use cognitive insights to grow and develop your business. Anyone can teach Watson to become an industry expert. Through IBM’s Knowledge Studio, you can team up with developers and use ‘supervised learning’ techniques to teach Watson about your industry. From linguistic nuances to working relationships, Knowledge Studio can help Watson get to know you, your team and your industry. 3 CASE STUDY TRAIN ME Brightminded, a creative coding SME based in the UK, teamed up with two experienced PTs to create their first cognitive supported app as part of the IBM Watson Mobile Developer Challenge. TRAIN ME is a cognitive application designed to help personal trainers manage their business, improving the way they engage with clients and access information. Powered by Watson, TRAIN ME brings personal trainers and fitness professionals a whole host of useful features in one app. From streamlining business management to accessing industry updates and legislation, TRAIN ME can help trainers improve their business and their expertise. By using IBM Watson, the team at Brightminded were able to draw on a wealth of industry information, research, and insights, to build an adaptable solution for their clients in the fitness industry.
  10. 10. 10 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM FIRST STEP: WATSON ANALYTICS Add insight with predictive analytics I f fully cognitive solutions seem like a big leap for your business, Watson Analytics could be a step in the right direction. It can be used to various structured, or traditional, data types – including text, spreadsheets and social network statistics – to analyse digital information and provide a more accurate estimation of upcoming trends. Unlike other complex analytics programmes, it’s designed to be operated by ordinary business users without programming or support from IT staff. A FRESH PERSPECTIVE ON DYNAMIC DATA To better understand the dynamics of your business, all you have to do is upload your spreadsheets to be presented with user- friendly visualisations or dashboards. It will highlight information that it thinks might be useful to you and integrate results from multiple sources – data from social networks, for instance – to give you new insights into your customer base. By providing a new angle on your day-to-day operations, Watson Analytics allows you to react faster to new trends as they emerge. LEVEL UP Use Watson Analytics as an inroad to cognitive solutions. By deploying this easy to use tool, you’ll soon start to see how cognitive solutions can add value, efficiency and insight to your business. It can even become a core part of your service offering. CASE STUDY HONEST CAFE A disruptive start-up from Revive Vending, Honest Café operates six unmanned coffee shops across southern England. If you’re wondering what is so disruptive about a coffee shop chain, the answer is: analytics. Honest Café uses Watson Analytics to respond to customer behaviour, mining data from transactions, payments, even local weather. By making Watson Analytics a core part of the business, Revive Vending has uncovered insight into customer behaviour and preferences that would otherwise have been impossible to detect. After seeing that customers used the Café as a ‘hangout’, Honest Café developed their seating areas, offering more space and comfort for visitors using the cafés to socialise.
  11. 11. 11 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM BIG BUSINESS: TAKING COGNITIVE TO THE NEXT LEVELFor large enterprises, the potential for cognitive solutions to transform business processes is seemingly endless. Cognitive solutions have the capability to draw together disparate parts of a business, collating client information, bringing together colleagues in offices all over the world and unifying corporate strategy. Just like SMEs, large enterprises can bring greater agility, expertise and insight to their businesses through cognitive solutions. Here are two large enterprises who are embracing this new era, taking cognitive solutions to the next level. LARGE ENTERPRISE
  12. 12. 12 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM CASE STUDY THE NORTH FACE In 2015, globally recognised outdoor apparel brand, The North Face, launched an interactive shopping experience. The brand’s mission was to apply technology to the retail experience in a way that adds to, rather than detracts from, the consumer’s overall shopping experience. The result was an interactive shopping experience powered by Watson and Fluid XPS, a digital commerce platform. The intuitive online shop allows The North Face customers to use natural conversation to find the products they are looking for, via a dialog-based recommendation engine. Utilising natural language processing capabilities, the e-commerce portal is a comprehensive search engine that naturalistically asks consumers questions to find out more about what they need, learning from each interaction. It can then factor in details like location and temperature, to recommend products that suit the customer’s needs; so no one ends up purchasing a spring walking jacket for a climb to Kilimanjaro.
  13. 13. 13 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM CASE STUDY ROBOTICS No cognitive eGuide would be complete without at least one mention of robots. Introducing Pepper, a collaboration between SoftBank’s robotics division and Watson. Aimed at global enterprise customers, Pepper is a humanoid robot who was initially designed to be a personal companion. Currently installed in over 140 SoftBank Mobile stores in Japan, Pepper meets and greets customers as they come into stores. Unlike other humanoid robots, Pepper is able to interact in a natural, intuitive way, and – thanks again to those language, vision and speech APIs – he can recognise and react to human emotions. He even responds personally to the mood of a conversation, expressing his ‘feelings’ through his tablet, the colour of his eyes and the tone of his voice. As with all Watson-powered technology, Pepper can learn from his perceptions and interactions, gradually memorising personality traits and preferences. Such is Pepper’s popularity as a customer services assistant that he recently became the first humanoid robot to be adopted into Japanese homes. If you’re worried that poor little Pepper might get lonely, fear not. It’s estimated that by 2019, the market for consumer and business robots could reach$1.5 billion.
  14. 14. 14 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM WHAT NOW ?If you’re ready to embrace cognitive in your business, it’s time to find out more. These IBM resources are your next step towards introducing cognitive solutions to your organisation. JOIN THE COGNITIVE CONVERSATION CONTACT RONAN HETHERINGTON, COGNITIVE SOLUTIONS SPECIALIST 44-239 228 9747 MORE INFORMATION ON IBM COGNITIVE SOLUTIONS
  15. 15. 15 COGNITIVE BUSINESS | LondonLovesBusiness | IN ASSOCIATION WITH IBM IN ASSOCIATION WITH The online newspaper for London’s business community Published by Casis Media 56 Buckingham Gate London SW1E 6AE 020 3394 1847