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Optomisation-crea

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Optomisation-crea

  1. 1. Website - Applications - Optimisation Social Networking Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  2. 2. Ibex Internet ..... Design Beautiful Websites! Program Clever On-Line Systems Optimise the site to come on the front page of Google Social Networking strategies Passionate Committed and Resourceful! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  3. 3. Optimisation? SEO - Search Engine Optimisation SEM -Search Engine marketing! Internet Marketing PPC (Pay Per Click) or CPC - Cost Per Click On-line Marketing Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  4. 4. What Do I mean Optimisation? Getting you onto the First Page of Search Engines for a given phrase. Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  5. 5. Why online? Have we missed the boat? Online retail expected to grow by over 36% in the next 18 months compared to just 1% for in-store sales Online retail is on track to double its retail market share, equating to over £30 billion by 2012 One in every £10 will be spent online by 2012 source - paypal commissioned study by experian june 2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  6. 6. Top Search Engines Google.co.uk 83% Google.com 9% ALL the rest 8% (Bing,Yahoo, Ask, BBC,Yell, YouTube, AltaVista) Source: Hitwise 13/03/2010 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  7. 7. Google Parts Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  8. 8. Google Parts - Local § Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  9. 9. What people put into Google? Use this the Google Keyword Tool Put keyword tool’ into Google Remember to choose Exact Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  10. 10. Google? - Keyword tool Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  11. 11. Check out your competitors! Put it into Google! Look at the mix of words on the site words Where are and how many of the keywords are there? Look at the Code (view source) Test it! Yours and competitors http://validator.w3.org/ Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  12. 12. What Google thinks is Important The title of the page Inbound Links The URL (your domain name) The text on the home page The age of your website The speed of the site The structure of the code How often the content changes Inbound Links Social Networking Links *****I could be wrong! Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  13. 13. Systems to use Analytics – Google Stats http://www.google.com/analytics/ Google Base – Google shopping http://www.google.com/base/ Webmaster Tools – Sitemaps https://www.google.com/webmasters/tools/ Local Business Listing - map listing http://www.google.com/local/add/businessCenter Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  14. 14. Optimisation - How good!? alchemy3dc.co.uk modelmakers 1st - 3rd wilfs-cafe.co.uk outside catering 1st -3rd www.mickledore.co.uk walking holidays 3rd Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010
  15. 15. Website - Applications - Optimisation Thank you very Much! www.ibexinternet.co.uk 0845 226 8342 Marketing SLDC and CREA 12 November - Steve Tonkin 0845 226 8342Friday, 19 November 2010

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