How Can I Use Social Media For Social Good?


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This is a presentation we made to a group of high school and college students at the American Red Cross Central Texas Youth Leadership Retreat.

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  • Alex’s Lemonade Stand resulted from Alexandra Scott raising money to fight children’s cancer. Online tools and personal fundraising pages. $30M in 10 years.
  • Love in the Mirror, started by a 7 year old named Jonas. Collects items specifically for homeless children. Because he wasn’t allowed to volunteer at the shelter due to his age.
  • How Can I Use Social Media For Social Good?

    1. 1. How can I use social media for social good?<br />Red Cross Central Texas Youth Leadership Development Conference<br />James Young<br />VP of Products<br />Social Agency<br />
    2. 2. Can anyone argue that social media has not become a part of our world?<br />
    3. 3. 500 Million people<br />22% of the world’s internet users<br />1.6X of the US population<br />
    4. 4. 3rd largest community in the world<br />Behind China and India<br />
    5. 5. We spend 500 Billion minutes per month on Facebook<br />That’s the same as 1192 lifetimes<br />
    6. 6. Over 600,000 new accounts created every day<br />That’s like the US population doubling in 17 months<br />
    7. 7. 50 Million tweets every single day<br />That’s 578 tweets per second<br />By the way, Twitter is the 12th largest community in the world<br />The speed of light is 348 meters per second<br />Hummingbirds only beat their wings70 times per second<br />Twitter has over 100 Million users<br />
    8. 8. 75 million people use their phone to play in Twitter every day<br />100 million people use their phone to play in Facebook every day<br />
    9. 9. There is a dark side to social media<br />
    10. 10. Content lives forever on the internet<br />The Library of Congress is going to archive all tweets since 2006<br />How about something you wouldn’t want your kids to read?<br />Have you ever tweeted something you wouldn’t want your parents to read?<br />
    11. 11.
    12. 12. Kevin Colvin fired because he took off work under the pretense of a family emergency, only to post photos of himself at a party<br />"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”<br />Domino’s pizza employees posted a video of themselves doing gross stuff to a customer’s pizza and got fired<br />
    13. 13. There is a bright spot<br />
    14. 14. Ben Rattray started when he was 24<br />
    15. 15. Joe Green started Causes when he was 22<br />
    16. 16.
    17. 17.
    18. 18. Organize a flash mob or some ambush marketing to make a point<br />Set up a tweet up for volunteer opportunities with your school<br />Set up personal fundraising page with DonorChoose or First Giving<br />Set up a single or collective blog to discuss issues at your school<br />
    19. 19. Take the things you do everyday with your friends and turn them into opportunities to do some social good<br />
    20. 20.
    21. 21. Thank You<br />James Young<br />@iberyoung<br />
    22. 22. Image Credits<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />