Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Mobile Marketing Deck by Industry

489 views

Published on

Published in: Marketing
  • Be the first to comment

Mobile Marketing Deck by Industry

  1. 1. Mobile Advertising Marketing Deck
  2. 2. Mobile Advertising Global Mobile Advertising revenue hits €14.6 billion ($19.3 Billion) in 2013 nearly doubling from previous year Growth year-over-year was strong across the board, led by Latin America, which saw a massive 215% leap over the 2012 figures. North America and Europe also saw major increases: Released August 13, 2014 - IABEurope, IAB & IHS 2 • Latin America – 215% • North America – 122% • Europe – 90% • Asia-Pacific – 69% • Middle-East and Africa – 45%
  3. 3. The Irish Market 86% of Irish adults have access to digital devices that can be used to consume information “on the go” and smartphone and tablet owners spend 3 hours a day online browsing personal interests. Mobile ad spend reached €34 million in 2013, with mobile search accounting for 72% of total mobile spend and mobile display advertising accounting for 28%. 100% growth is expected on mobile advertising in 2014 for the Irish market as there is still a considerable gap to be bridged between high smartphone/tablet adoption with a significant lag in mobile ad spend. Released May 02nd2014 Silicon Republic 3
  4. 4. Mobile Trends The value of Mobile as part of an integrated campaign: 43% of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. The growth in mobile video spend: Video is the strongest driver of the UK mobile ad market, with UK tablet usage at over 40% of the population in 2014. The growth of in app advertising: Almost three-quarters (72%) of mobile ad impressions in the UK come from apps, rather than mobile web, compared to the 31% of ads viewed on apps globally. Sources: Business2community, thedrum.com, emarketer 4
  5. 5. Advertisers by Industry 5 Alcohol…p5 Telecom…p7 Entertainment…p9 Education…p11 Finance…p12 Insurance…p13 Retail…p17 Female…p18
  6. 6. Alcohol GuinnessPlus App on i-Believe Radio Apps 6
  7. 7. Alcohol GuinnessPlus App on i-Believe Sports Mobile sites 7
  8. 8. Telecom Vodafone and Sky Sport Mobile on Radio Apps 8
  9. 9. Telecom Vodafone and Sky Sport Mobile on Radio Apps 9
  10. 10. Entertainment EA Games Sims 4 on Digital Spy mobile 10
  11. 11. Entertainment EA Games Sims 4 on Digital Spy mobile 11
  12. 12. Education DIT Postgraduate across Bus Time Dublin App 12
  13. 13. Finance AIB Youth across Bus Time Dublin App 13
  14. 14. Insurance VHI on Leinster Rugby mobile site 14
  15. 15. Insurance VHI on Hoganstand mobile site 15
  16. 16. Insurance VHI on Munster Rugby mobile site 16
  17. 17. Retail Centra ‘Lunch’ on Ireland Cinema Times App 17
  18. 18. Female L’Oreal on Marie Claire Mobile 18
  19. 19. Female L’Oreal on Marie Claire Mobile 19
  20. 20. Thank You

×