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What is lnstagram? 

Instagram is a photo sharing app which
allows users to assign filters to photos and
share them with f...
lnstagram
Need to Know

- lnstagram is a highly engaged
community. 
lnstagram is mobile. 

'-_ ’ - lnstagram is NOT link h...
Does Your Business
need to be on
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1. Create an effective account
2. Share valuable content

3. Use relevant hashtags

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How to set up an effective profile

- Pick a username and photo that clearly
represents your brand

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Instagramfor Business

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How to enhance your social media presence though Instagram and convert leads to potential customers

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Instagramfor Business

  1. 1. Irmayyam .5 .1 phulc shanr-g app mm. » allows usewxlo as. »-gn mm. lo pholm and ! slurcxhcmwllmullnncvs Wvmw _ ml? )/Ar‘: Ll$, varnr. r.'T‘ ' " > . ‘~ . r ‘ Wise 0 Power Your Social Media presents Insta ram for Business Best Pracnczs K; Hnw | :) an up an efletlwc pmm M . uszmamz ird phmu um (Izifly mputwnfi ynlr bund A shun‘ bun ofyourcomnany mm ycur wehmnu rm your xmum mm Ihrd curly am ex F.4(: hnuk. Twl1et
  2. 2. Irmayyam .5 .1 phulc shanr-g app mm. » allows usewxlo as. »-gn mm. lo pholm and ! siurcxhcmwllfuiullnncvs Wvmw _ hid? )/Ar‘: lJ$, varnr. i'. -T‘ ' " > . ‘~ . P ‘ Wise 0 Power Your Social Media presents Insta ram for Business Best PIECIICES K; How in am up an efletlwc pmm M . uszmamz ird phmu um (Izifly mputwnfi ynlr bund A shun‘ bun ofyourcomnany mm ycur warm. rm your xmum mm Ihrd curly am ex F.4(: hnuk. Twl1et
  3. 3. What is lnstagram? Instagram is a photo sharing app which allows users to assign filters to photos and share them with followers. httpszzzinstagramcomz GET | T ON I Available on the ) Google play . App Store
  4. 4. lnstagram Need to Know - lnstagram is a highly engaged community. lnstagram is mobile. '-_ ’ - lnstagram is NOT link heavy. - lnstagram is about Taking Us With
  5. 5. Does Your Business need to be on lnstagram? - Is your target audience on lnstagram? ' 2, ' g - Are your competitors on there? .5’. " ‘ - What is your ultimate CTA (Call To Action) lnstagram . ... ... ...
  6. 6. g Seniors also aren't big on selfies. it seems, Ml“l°"5 as the photo—centric network has barely Shim’ any market share in this demo. After age 34. 4 o_(, .. ... .. base and share 7-5% drop precipitously 27.6% ' 4.5 / 3 : v 16.7 2 _ _ “““““ " 8.8% Total This audience stays W 5-3 young, and includes another 11.4 million users ages 17 or younger. 60.3 million in 2015
  7. 7. 1. Create an effective account 2. Share valuable content 3. Use relevant hashtags 4. Engage your community 5. Keep track of Analytics
  8. 8. How to set up an effective profile - Pick a username and photo that clearly represents your brand - A short bio of your company with your website - Link your account with third party sites ex: Facebook, Twitter
  9. 9. L I II. IJIV—I cl HITS 20!] MILLION MONTHLY ACTIVE USERS 50 MlLl. lllll USERS SIGNED UP | IN THE LAST MONTHLY SIX MONTHS ACTIVE USERS UPLOADED TO THE SERVICE TO DATE . 1.2 Hllllllll N I DAILY NUMBER 5 5 OF LIKES ON ' lNSTAGRAM AVERAGE NUMBER OF POSTS BY TOP 100 BRANDS ON lNSTAGRAM PER WEEK 43% up 15 Mllllllll I00 BR DS °A*5:gg; 'VE . M DAM llll Fll. TER f, » MOST POPULAR ‘l INSTAGRAM FILTER
  10. 10. #000900 How to get followers - Use "Find Friends" to access your facebook friends and phone - Use relevant hashtags to find your audience. - Audience engagement and keeping u o with trends
  11. 11. 18241 @ 36% II: ‘' CHUMBAK HU]§IGER COMING Audience engagement 00000 du . 18241 (- @' 37% El COMMENTS chumbak Can't wait : ) #GOT #bobby #hungry #tv #throne #somuchexcite karthik. em You don‘t have to. 1st 4 episodes are leaked already sruchik @aishwaryanagar 22ekta @romit2310 chumbak @karthik. em yup. But not downloading. Will watch one by one. #MoreFun not_sogirIy @griizzee @akzinged ‘ shivanisjoshi
  12. 12. Audience responses 2 . "lil""l" ' 2 . "lil-“= “" garyvee 657 likes garyvee What friend of yours is the biggest , , , . . ' collector ? ??? — have them email me — gary@winelibrary. com I have a sick shipping offer for them _soif Wow the @nicholaspaulcarl thing is astounding @timhi| cove @garyvee Clearly someone who wasn't around for the olden days. crushsocial ‘POI l- I i1’. '£i1’. ‘1.~ in -* ax’ @garyvee ''Bottle Shock" alisonreneegbeauty @mrchance, u mrchance_u @alisonrenee_beauty good call! Great winery. Bigger fan of their Chard than Cab. 2010 Cab then we're talking mix all : 'l: k:!5'i 0‘ «CW1. Al I” x - - - I aim '-> ‘met: 0' cl-17.. Fl <1» oi -.
  13. 13. .1 r. we TIP ONE TIPTHREE W IEJEE w. -« .1 ilmi "’ Iii TWELVE I W; (‘T . I . - is”, ‘T ——' TIPFIVE .3’''‘ I RZHLHI A 17-»; uzizzaér
  14. 14. TIPTWII Click the LUX button to enhance ; your photos, 3 especially under- Double click (:1 exposed pics. This photo to like it. I feature is best used ‘ on lcindsccipes, but is worth trying on other pics too. Turn borders on and ‘. ."" _~‘. : . 2‘ '-"g; fill by _Cl'C'l: 'ng the ‘ 2'7"‘; . I ' , '_". _'-I_-‘-. Click through each lame "II 9 I°p , -f . . '_' ; ‘ _’_. . 3- filter to give your left-hand corner. TIP THREE U -TI" '. ,': «. ' photoofun effect. v ' ~ 4.- P Once you've decided on the best filter, click the tick! C
  15. 15. 4 3"" .11. TIP FIVE Click the roindrop to use tilt-shift focus on , ‘ the photo. This allows you to select port of your photo to be in focus & for the rest to to be slightly blurry. Use your phone's camera to take oil of your photos & then upload to lnstogrom. This gives your more control over composition. Use hoshtogs in your a'*"'”‘“ . . - ~ --- . - - '~'~: caption to group It . 4 : ’,'? j". E33,‘: .' 0" 5 . ‘ with other photos, like -“.3. ' ° '_ photo a day. Try not ‘ ' ' not to use too many hoshtogs thot it decreases the engagement around your photo. Once your photo is _ published, click the . three dots under it to delete, share it, copy the photo's URL or email the photo to someone. TIPSEVEN‘
  16. 16. Respond to any comments under your photo by holding down the user's name. You can mention the user or be taken to their profile. By doing this they'll get a notification you've replied. Delete comments you've left on other people's photos by clicking the clog in the top right hand corner, and then clicking the red circle next to your name. Uocnnlficlmto Cull! . lint‘ »—. , p'rf, r1 . .-.1 To delete any spam or inappropriate comments click ‘view all comments’ & then click the cog H -vtvvw ~ in the right-hand ' corner. This will ' bring up an option *" . to delete comments. no-oi-uga I ll)-‘HA iv. .. -. .u-. ... TIPTEN TIP TWELVE Want to put a filter over your photos 8- save them to your photos but not publish to your lnstagram feed? Put your phone in ‘airplane mode‘ & load your photos as you normally would. Your photos will saved to camera roll. ‘ Mooonaavonturo i. ... —,«i‘~. -in In-Ixntunn n. -,-, he-'. m-w-e ‘o(’t w r~, -—. -n. ru) Woo . n11 i. - «)9 —'V l>< will 1'30 2-. Cu--.
  17. 17. / / hat kind of posts? ~ Products you've release «» Teasers (sneak peek) of new products/ services ~ Office location, tour ~ Employees and fans - Clients in a casual setting ~ Events hosted or attending ~ Articles/ blog posts . ..‘— 4:, 3 f. r “ —. , ‘II
  18. 18. Showcase Photos of Employees t>o.1.aco. Iot>.1iLory a x . 3.-st -‘- "-3 3"" ‘boot: '~: <'-‘JP. -IJ dM‘r, '.1] ’9
  19. 19. Using Industry-Related Hashtags ‘I0 ‘JUST ENG/ Cu| .‘. 'G POSTS L F35’? - : E:Al’» », |g'V: 'l4 ' Isl ‘ . I ' "I'll" / /,-3" I ‘ ' . . I "‘--. ‘| IL ' .1 '~ i _I i, ‘ ‘ I . I I . ""’l ‘Tr L ‘I Ll ' '>. ..‘. ;'. <:‘
  20. 20. # Hashtags - Content - Trending - Business relevant http: /findgram. com/ http: z[www. QninsLqgrgm. ggmz
  21. 21. AL ‘ -11; F1 ['f"9": "' stagram julieckelly @ju| ieckelly Aussie Speaker, Biologist, Youth Mentor who inspires students to use adversity as fuel to live their best life, by building self—confidence. Pasadena I http: //www. ju| ieckei| y.com ‘ ,4 , . -- r- Ky-M. » / uyouaoodl 3 Xtra Holidays 'c; ..g. ,,, .m. ... .,m. .m -mm _ ' II 9 zen Mnlboomn Perth v. ..¢ my Io| op2ou_"‘ , ’-~~' ‘ Al - S n ; .: - , ‘ “‘ , . ‘ Destinations Gf, ‘d°gM 5512‘ 55 _ ‘ . . Iv/ »-
  22. 22. Pi julieckelly So honored to have been the 2015 #KeynoteSgeaker for «. c. i . a n A < H a u 1) Search for #hashtags used in posts lgionovn - -um nsmswaru -mynar ulynolospezrugo ltoilsomgnroldov N l. .,« . --. ":; ‘-'. '>- J V V 3 e— ~ all , ,¥Ti, v‘. f“' . f in )5 ‘ ; ‘ » VEWY {:2 own i = _ ‘ ‘_'r *, g. . «in with -.4 . A:'. 'v—Iwr'~n‘o-1no. ~-1-»‘ova’! rnix-. *mv1rtrQ’~'''H'lDiV>(‘lflll? D 7144.1;
  23. 23. Make sure your profile is public, in your settings, only then would Hashtags work
  24. 24. TIPS More Audience Engagement - Show how your products are made - Go Behind the Scenes - Show how products are used/ tutorials - Interact with customers, respond - Hold contests
  25. 25. * Bonus trick* Tagging your website as your location IE‘ 1 34% Li- q D wwwyourbusinessrcom Cancel Share to DIRECT Create "www. yourbusiness. c.. . ‘ Inspiration for today _ _ Find "www. yourbusIness. c.. . I0. AMAZING LIFE LESSONS You CAN LEARN FROM Alum EINSTEIN Tag People 1. FOLLOW YOUR CURIOSITY 2. PERSEVERANCE IS PRICELESS 3. Focus ON THE PRESENT Add to Photo Map 4. THE IMAGINATION IS POWERFUL 5. MAKE MISTAKES NameThis Location Q W E R T Y U l O P 6.LiVi: ‘iN'l‘Hi£MOMEN’i‘ 7.CRE ‘EVALUE 8. DON'T EXl’EC'i' Di}-‘i-‘ERi: ‘N’I‘ RESULTS A S D F G H J K L 9.KNOWLEDGECOMESFROMEXPERIENCE’ F b k T ‘H . . . ace 00 WI er 10. LEARNTHE RULESANDTHEN PLAYBETTER ' Tumblr Flickr Z X C V B N M A Q ta 0 z 1 2 3
  26. 26. Best Practices Monitor - httpzzziconosquarecomz Hashtag tracker — httpzzzkeyholecoz Schedule Posts - httpzzzschedugramz
  27. 27. 1. Create & post compelling Content 2. Use relevant #hashtags 3. Track the ‘Likes’ & ‘Comments’ a _- I _ 1 _ I ' . 5’ ' £3‘ 0.. . __. I A L; '1‘' ’. '*‘ v , . M soacemonlwvn ‘IN! v0uVD"0to Ml‘ RKE llN - [F pm-vytaluononq szmledlolowinqyou mm.1o». m., o.: photo __/ ? 1 -~--~~«-»~w I E aarflnflonllr (med your photo _ umiamurcu in .1 comrrievil on your photo >1 ammm .191: ovuncn ifus VnDld be where he :1». - ! umanmm: Mad you move ‘ vour Digital Assasts ~ Social Media will REALLY you 1 Stand out from the crowd 2 Become a person ol influence 3 Generate onlma revenue UOQIIIQIIU ‘Market Lille MAD’ actually prevents you lrom going INSANE when using Social Media. It helps you save both time and money. while generating more leads: I Manage Automate . . Delegate Ll. scheducram http: //schedugr. am/
  28. 28. lrrslayyam IS 3 prim Shallrvg app men » Allows userxlo .5.-Eu rim. lo pholm and ! slurcihcmwittilullimcrs Wvmw _ ntiimiraummmr. ' " > . ‘~ . A ‘ Wise 0 Power Your Social Media presents lnsta ram for Business Best PIECIICES lg How in Sat up an elk-(live pmlll M . ustmarnz ird phmu um (lzifly mpurwrifi yulr bund A short rm olyourcomnany mm ycur welnitu Link your xmurii with lhrd curly am ex Fazebnuk. lwiner

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