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  1. 1. Open Source Business January 12th 2010
  2. 2. Who are we? • Spin-off company of IBBT & UGent (2007) • Experts in Mobile Web Engineering • Professional Open Source company • Venture Capital backed startup • Located in Belgium | UK | US 2
  3. 3. How does Siruna work? Automatic Content Device Content Adaptation Detection Adaptation Engine Select Content Menu Fetcher Select mobile content Adapt Style 3
  4. 4. Siruna Vision Siruna has the ambition to become the leading service provider for mobile internet applications based upon its open source mobile internet gateway 4
  5. 5. Open Source fundamentals • Strategic Goal • Dual License Strategy • Copyright • AGPL license 5
  6. 6. Open source versus Closed source  Revenue from services  Selling software licenses  Source code is publically  Source code protected as available « Copyleft » intellectual property  Source can be adapted /  Customer can’t get the improved source code  Development by a Development inside the community company The business models are linked with the license model:  GPL/LGPL business models  BSD/Apache models  Multilicense business models
  7. 7. First Generation Business Models Revenues are generated through support, consulting, Services based training, documentation A free OS product is used to create a market position for Loss leader the traditional commercial software. Vendors as IBM, Apple, Novell, Oracle.. realize that OS provides a way to compete against Microsoft because: Fight competition • They can reduce R&D costs • Eliminate dependencies on competitor’s technology • Of the access to a large, external development community Example: instead of competing with Symbian, Motorola committed to OS 7
  8. 8. Hybrid Business Models  Right to:  Use  View  Modify  Distribute
  9. 9. The Dual Licensing Business Model Dual licensing allows open source vendors to stay committed to free software while building a sustainable, profitable business.
  10. 10. Dual Licensing • Product available under a regular commercial license for commercial customers and under a free software licence (AGPL) for those who live by the principles of free software • The product is technically identical under both licences, but the financials and the legal ramifications are different • It is up to the customer to decide what path he wants to follow and what licence to use but restricted by our policy & commercial strategy. • MySQL AB, Sleepycat Software & Trolltech AS use dual licensing Siruna is the copyright holder
  11. 11. Siruna OSS strategy • Is NOT to create a large developer community – Can be a side effect – We control it through the Contributor License Agreement. (CLA) • Disruptive business model – People can try the code, see the internals – They buy what they like (quality) – They can modify the code for their customer – Create a developer/user pull 11
  12. 12. Copyright of Siruna • Necessary condition for dual licensing. • Gives us rights and protection – We decide what license is used by who: • Commercial • AGPL – We can introduce “golden lines” or credentials. • Our “golden lines” – “Adapted for Mobile by Siruna” – Google Analytics transformer insert 12
  13. 13. Affero GPL license • GPL license: – Everything that touches it becomes GPL (viral) – If you redistribute a GPL software package, you need to publish your code – Service provider loophole • AGPL license: – Closes the MSP loophole – Software distribution & network access 13
  14. 14. OSS Sales Funnel 14
  15. 15. OSS Sales & Marketing 15
  16. 16.
  17. 17. Worldwide coverage Romania, Italy, France, New Sealand, The Netherlands, UK, US, Denmark, Russia, Panama, Finland, Greece, Austria, Canada, South Africa, Seychelles, Kenya, Portugal, Spanje, Thailand, Indonesia, China, Madagascar, Sweden, Taiwan, Slovenia, India, Estonia
  18. 18. Contact Us SIRUNA nv Zuiderpoort Office Park Gaston Crommenlaan 10/101 9050 Gent, Belgium Tel +32 (0)9 331 48 55 Visit us @ 18