User-driven living lab innovation
      for mobile city applications


 Studies on Media, Information and Telecommunicatio...
Conceptualising User Driven Innovation (UDI)

    Terminology
        Research
             User-Centred Design (ISO, 1999...
Living Lab Romas: The Quest for mobile city applications …


       Idea                                                  ...
Living Lab Romas: The Quest for mobile city applications …


       Idea                                                  ...
Living Lab Romas: Mobile news - Geonotes


       Idea
1    Generation


        2D
2   Segmentation
                     ...
Living Lab Romas: Mobile news - Geonotes


       Idea
1    Generation


        2D
2   Segmentation


     Opportunity
3 ...
Living Lab Romas: Experience Optimisation


       Idea
1    Generation


        2D
2   Segmentation


      Opportunity
...
Living Labs in Flanders/Belgium

Information society stakeholders in Flanders involved in setting up
diverse test and expe...
Q&A


Thank you!



prof. Jo Pierson
   Vrije Universiteit Brussel (SMIT)

prof. Lieven De Marez
   Universiteit Gent (MIC...
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Romas04 User Driven Living Lab Innovation For Mobile City Applications Jo Pierson En Lieven De Marez

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Romas04 User Driven Living Lab Innovation For Mobile City Applications Jo Pierson En Lieven De Marez

  1. 1. User-driven living lab innovation for mobile city applications Studies on Media, Information and Telecommunication (SMIT - VUB) Onderzoeksgroep Media & ICT (MICT - UG) Centrum voor U bilit O d C t Usability Onderzoek (CUO - KUL) k Wireless & Cable (WiCa - UG) ROMAS closing event Leuven, 3 December 2008 Users in driver’s seat of creative destruction and innovation & 2005 2006 Disruptive technologies - Doom Users as innovators - Boom 2 1
  2. 2. Conceptualising User Driven Innovation (UDI) Terminology Research User-Centred Design (ISO, 1999); User-Oriented Design (Veryzer&Borja de Mozota, 2005); Customer-Centric Design; People-Centred Design (Wakeford, 2005); User-Driven Innovation (FORA, 2008) Business e-Bay - User-Driven Approach (Runcie, 2004); Philips - High Design (Marzano, 2007) Interdisciplinary approach Engineering and IT – Social sciences – Business management – Design Definition User-Driven Innovation is the process of tapping users’ knowledge in order to develop new products, services and concepts. A user-driven innovation process is based on an understanding of true user needs and a more systematic involvement of users Components WHAT Understanding of users for finding new opportunities to create value HOW Innovation process undertaken with a systematic/planned involvement of users 3 Living Lab Romas: The Quest for mobile city applications … Idea 80 Archetypal user research & time 1 Generation 13 App expenditure based Focus Groups & 6 User Ideas Clusters 2D About 2 Segmentation 15 Large-scaled interest survey opportu nities Opportunity 3 Identification Crossfunctional expert evaluation panel Archetypal 4 User Study Most likely scenario selection Archetype research Design Etnographic socio-cultural analysis, 5 Ethnography & Usability Adoption Potential Mobile News 40 Personas and Persona, Scenario-analysis Persona Scenario analysis 6 35 30 Scenarios 25 20 15 10 5 Potential 0 innovators early adopters early majority late majority laggards 7 Paid 2,6 14,9 24,2 35,7 8,9 Free 10,8 37,5 15,2 18,6 4,5 PSAP Survey Estimation Experience 8 Optimisation MultimethodQoE-QoSapproach 2
  3. 3. Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification Mobile city applications ??? …. Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification 80 ideas Archetypal 13 Application Clusters 4 User Study 3 Design 5 Ethnography Personas and 6 Scenarios 1 4 5 2 Potential 7 Estimation 6 User Clusters 20. Experience 7% 28% 1% 12% 32% 8 % Optimisation 3
  4. 4. Living Lab Romas: The Quest for mobile city applications … Idea 80 1 Generation 13 App & 6 User Ideas Clusters 2D About 2 Segmentation 15 opportu nities Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Intake Profilingg Observations Opportunity 3 Identification Diaries Photo elicitations Archetypal 4 User Study In-depth interviews Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation 4
  5. 5. Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Logging analysis Focus group Opportunity interviews 3 Identification Diaries Socio-techn. Archetypal iteration 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation Usability Study 2D 2 Segmentation for people with PDA & without PDA Opportunity Questionnaire 3 Identification investigate the preferred technologies, news channels of Archetypal the participants 4 User Study Usability Test text size sometimes too small Design 5 Ethnography unclear functionality of icons took control out of the users Personas and hands 6 Scenarios no overview of the news items Post-test questionnaire 7 Potential to evaluate perceived usability Estimation perceived best: Belang van Limburg Experience 8 Optimisation pictures don’t have to be useful; always attractive 5
  6. 6. Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Internal workshops Potential Persona 7 Estimation development Participatory workshops Experience 8 Optimisation Living Lab Romas: Mobile news - Geonotes Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation 6
  7. 7. Living Lab Romas: Experience Optimisation Idea 1 Generation 2D 2 Segmentation Opportunity 3 Identification Archetypal 4 User Study Design 5 Ethnography Personas and 6 Scenarios Potential 7 Estimation Experience 8 Optimisation Living Labs as EU Test and Experimentation Platforms TEP = All facilities and environments for (joint) innovation including testing, prototyping and confronting technology with usage situations (Ballon, Pierson &Delaere, 2007) 7
  8. 8. Living Labs in Flanders/Belgium Information society stakeholders in Flanders involved in setting up diverse test and experimentation facilities, supporting research as well as innovation process on technological and socio-economical level Tools for strengthening ICT research and development in each stage (concept – experimentation – evaluation) VIS programme ‘Proeftuinen’ (IWT): April 2008 ‘Proeftuinen’ IBBT iLabinfrastructure open to scientific, public and private stakeholders Living labs in IBBT: iLab.o linkages IBBT technical test centre (iLab.t) Academic usability lab (iLab.u) Government ENoLL 8
  9. 9. Q&A Thank you! prof. Jo Pierson Vrije Universiteit Brussel (SMIT) prof. Lieven De Marez Universiteit Gent (MICT) 9

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