Digital Society User, Market, Policy Prof. dr. Caroline Pauwels MICT – UGent SMIT - VUB IBBT 03/05/2011 Brussels
Associated research groups • Currently over 90 researchers • Communication Scientists, Sociologists, Psychologists, Economists, Historians… • 38 Senior Researchers (PhD)
Structure department IBBT iLabs Future Future Security eHealth Media and Internet Imaging Systems and Services Market Innovation and Sector TransitionsDigital Future Digital Future InternetSociet UserMedia Arts Empowerment Research y ICT Policy Research: Content, Access and Competition
MIST User Research Policy Research Market Innovation & User Empowerment in Content, Access & Sector Transitions a Digital Society Competition Pieter Ballon Lieven De Marez Caroline Pauwels Sven Lindmark Jo Pierson Jan Loisen An JacobsFuture Internet Simon Delaere Bram Lievens Leo Van AudenhoveLeo Van AudenhovePieter Verdegem 9 CLUSTERSFuture Media Olivier Braet Jan Van Looy 3 Karen DondersSteve Paulussen UNITSHeritiana Ranavoison 3 DOMAINS of EXPERTISEDigital Arts Olga Van Oost Gert Nulens An MoonsGert Nulens
Mission statement1. To complement the IBBT technology driven departments with social, economic and policy insights in order to tackle grand societal challenges2. to stimulate a climate of open & participative ICT innovation in Flanders3. To develop user centric ICT based on knowledge of everyday life needs and practices.4. To add to the overall interdisciplinary character of IBBT5. To contribute to the overall excellence of IBBT through a combined fundamental and applied research track, leading to high level publications and based on strategic partnerships
Research focus 1: Future internet: trends &issues• Mobile-Fixed convergence• End node explosion• Virtualisation and Platformisation• Increasing pervasiveness/always on society• Increasing surveillance & control• Increasing regulability/net neutrality• Merging policy spheres• Quest for sustainability
Research focus 2: Future media: trends &issues• „always on‟ environment• social networked environment• a participative, interactive model• multi-screen environment• blurring realities/spheres• experiential environment/immersion• Increasing amount of „information‟• increased personalisation• user-centric innovation development• internet-of-things• Increased competition, new players, convergence
Research focus 3: Digital arts & culture:trends & issues• birth of digital born art and culture• cultural content beyond the boundaries of traditional institutions• Emergence new players• UGC• new definition of users and producers• New opportunities for creation, preservation, storage and cultural participation
Research approach• Three interrelated research approaches 1. Market Innovation & Sector Transitions (MIST) 2. User Empowerment studies 3. ICT policy research: content, access & competition
1. Market Innovation and Sector Transitionstudies (MIST)• Market Impact Assessment & new Business Modelling studies, in order to evaluate the impact of ICT on specific economic sectors or domains and support the emergence of sustainable and competitive economic growth models.• Benchmark of existing business models, detect market trends and assess the viability and potential implications of future businessmodels.• Toolkit: LL methodologies, Simbu, theoretical models of value creation
2. User empowerment studies• Study of user adoption, diffusion, experience and domestication, with a special attention for core issues such as profiling, privacy, security and trust.• an intertwined and 3-staged approach: 1. Study of first set of co-design and usability aspects and requirements. Controlled situations as well as living lab contexts can serve this research 2. Study of a second set of market introduction, adoption and diffusion aspects, such as targeting, profiling, price setting etc. This kind of research is more quantitative in nature. 3. Study of a third set of issues, i.e. ICT introduction in daily routines and practices: domestication research; more qualitative research methodologies.
3. ICT Policy research• Policy Studies, encompassing impact assessment & improvement studies, in order to develop future proof ICT policy and regulatory frameworks and tools• In-depth studies of the impact of digitization and convergence on the regulation of the info- communications sector with a focus on access, content and competition policies• Develop alternative regulatory models and tools.