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We Want You!Doctors 2.0<br />A Guide for Improving <br />Physician-Patient Relationships <br />through Blogs and Social Ne...
Social Networking Sites<br />http://www.techvert.com/history-social-networking-sites/<br />
A little about  YOU<br />Maintenance<br />“tweeps”<br />Action<br />“SEO”<br />Preparation<br />	“WordPress”<br />Contempl...
<ul><li> 80% of internet users have looked online for health information. This translates to 59% of all adults.
 34% of internet users have read someone else’s commentary or experience about health or medical issues on an online news ...
Jeffrey Benabio, MD – The Dermatology Blog<br />The Mayo Clinic is teaching the community how to use the latest and greate...
Bryan Vartabedian, MD – 33charts.com<br />“Every doctor should make content. Writing, recording, and making videos forces ...
Overcoming Obstacles<br />It’s about the patients<br />Is there anything you would like to tell to all your patients?<br /...
Blogs (Blogger, WordPress)<br />Social Networks (Facebook)<br />Chronologic list of text entries (posts) – journals<br />E...
Micro-blogging (Twitter)<br />Social Network (LinkedIn)<br />Posts up to 140 characters<br />Basically no privacy – the wo...
Where do we start? … Blogs<br />Easy to use, with minimal use for IT resources<br />Not too public – allows push to subscr...
When you are online<br />don’t write anything you wouldn’t say in a <br />hospital elevator<br />Examples of social media ...
AMA PolicyProfessionalism in the Use of Social Media<br />Patient privacy and confidentiality<br />No identifiable patient...
Can start with just 1 hour/week<br />What do we repeat a lot to our patients?<br />Continuous improvement process<br />Wha...
Blogs by Physicians <br />Advantages<br />Gives office a personality<br />More control than with online ratings<br />Reach...
Brandon Betancourt – pediatricinc.wordpress.com<br />“Our social media effort accomplishes among other things:<br />Mainta...
Blogs by Physicians - for Hospitals/Groups<br />Advantages<br />Facilitate the creation of a network of trust and referral...
Blogs by Physicians - for Patients<br />Advantages<br />Will know their physician and office better<br />Will have the abi...
Possible topics<br />Links to good health-related websites<br />Book recommendations<br />Referrals to specialty physician...
Comments<br />Can be moderated as much as needed<br />Angry or unfavorable comments – do not delete – answer objectively a...
Drip, drip<br />Week by week<br />Message by message<br />
Don’t<br />Publish while emotional<br />Complain about patients<br />Be negative about other physicians, the system…<br />...
Contemplation<br />The physician wants to engage in social media, but is afraid of the time commitment <br />
Contemplation<br />Monitor healthcare blogs, Facebook accounts, Twitter pages<br />Read: <br />Christina Beach Thielst – S...
Preparation<br />The physician is ready and researching tools<br />
Preparation<br />Gmail account<br />Provider: Blogger, Wordpress?<br />Create the blog<br />Write 5 articles – share with ...
Action<br />The physician is committed and embarking on social media path<br />
Action<br />Write blog posts, publish, moderate comments<br />Keep up with schedule<br />Twitter, Facebook, LinkedIn (Twit...
Maintenance<br />The physician is committed and embarking on social media path<br />
Maintenance<br />Automatic pushing<br />Follow statistics<br />Set up time limits<br />Work with patients to improve site<...
Robert Centor, MD - medrants.com<br />“This blog serves as a reservoir for my thoughts, important new concepts (especially...
“Blogging is a remarkable way to spread information. For example, my blog had 7,429 views by 4,611 visitors over the past ...
“I blog 5 days a week.  This is my 935th post.   <br />Everything I write is personal, unfiltered, and transparent.    Rea...
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We want you! Docs 2.0 - A guide for improving patient-physician relationships through blogs and social media

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DV NJHIMSS presentation on Sep 22, 2011
A patient encourages physicians to blog for their patients.

Published in: Health & Medicine, Technology

We want you! Docs 2.0 - A guide for improving patient-physician relationships through blogs and social media

  1. 1. We Want You!Doctors 2.0<br />A Guide for Improving <br />Physician-Patient Relationships <br />through Blogs and Social Networking <br />Ileana Balcu <br />Dulcian, Inc.<br />
  2. 2. Social Networking Sites<br />http://www.techvert.com/history-social-networking-sites/<br />
  3. 3. A little about YOU<br />Maintenance<br />“tweeps”<br />Action<br />“SEO”<br />Preparation<br /> “WordPress”<br />Contemplation<br /> “Facebook”<br />Pre-<br />contemplation<br />Blogs?<br />
  4. 4.
  5. 5. <ul><li> 80% of internet users have looked online for health information. This translates to 59% of all adults.
  6. 6. 34% of internet users have read someone else’s commentary or experience about health or medical issues on an online news group, website, or blog.</li></ul>Susannah Fox <br />The Social Life of Health Information, 2011<br />Pew Internet and American Life Project<br />
  7. 7.
  8. 8.
  9. 9. Jeffrey Benabio, MD – The Dermatology Blog<br />The Mayo Clinic is teaching the community how to use the latest and greatest healthcare tools. Not gamma-knife radiation or surgical robots, but Twitter and Facebook.<br />Social media platforms might be some of the most powerful tools available to improve your health by allowing doctors and patients to work together as a team. This team has a lot of potential, but it needs some good coaching for us to use these tools effectively.“ <br />http://thedermblog.com/2010/10/15/the-mayo-clinic-social-media-center-mccsm/<br />
  10. 10. Bryan Vartabedian, MD – 33charts.com<br />“Every doctor should make content. Writing, recording, and making videos forces you to think about what you believe. It’s how content creation is so powerful for doctors.<br />Most importantly this kind of synthesis is critical when speaking to patients. How we understand issues impacts how we communicate and how we are perceived.<br />And you don’t have to create a lot or very often.  A little is better than what you’re doing now. And your patients will love it.” <br />
  11. 11. Overcoming Obstacles<br />It’s about the patients<br />Is there anything you would like to tell to all your patients?<br />Written words, video – add on to the discussion during appointments<br />Creating a framework for helping with content: <br />Flexible Social media policy<br />Make help available<br />
  12. 12. Blogs (Blogger, WordPress)<br />Social Networks (Facebook)<br />Chronologic list of text entries (posts) – journals<br />Easy to use<br />Well-organized<br />Search engine friendly<br />Mature<br />Comments can be moderated<br />Can be pushed to all others<br />Chronologic list of status updates, pictures, videos, links<br />Posts visible to all “friends”<br />Difficult to moderate or control who shares what, who sees what, who comments on your entries<br />
  13. 13. Micro-blogging (Twitter)<br />Social Network (LinkedIn)<br />Posts up to 140 characters<br />Basically no privacy – the world can see everything<br />Good for online discussions<br />Professional network – career service<br />Contains a resume and allows people to join groups and discuss various topics<br />
  14. 14. Where do we start? … Blogs<br />Easy to use, with minimal use for IT resources<br />Not too public – allows push to subscribers<br />Flexible: short posts, long posts, links, pictures, video - everything goes<br />Excellent with search engines<br />Mature environment: good readers, good interfaces, push to email, Facebook, Twitter, LinkedIn<br />
  15. 15. When you are online<br />don’t write anything you wouldn’t say in a <br />hospital elevator<br />Examples of social media policies: http://socialmediagovernance.com/policies.php?f=4<br />
  16. 16. AMA PolicyProfessionalism in the Use of Social Media<br />Patient privacy and confidentiality<br />No identifiable patient information<br />Monitor internet presence<br />Maintain patient-physician boundaries<br />Separate personal and professional content<br />Online actions can affect reputation, undermine public trust in the medical profession<br />
  17. 17. Can start with just 1 hour/week<br />What do we repeat a lot to our patients?<br />Continuous improvement process<br />What do patients want?<br />Short is good<br />Consistency<br />
  18. 18. Blogs by Physicians <br />Advantages<br />Gives office a personality<br />More control than with online ratings<br />Reach more patients at once<br />Spread knowledge about physician and office<br />Cheaper than hiring IT or marketing specialists<br />Will attract like-minded patients<br />Disadvantages<br />Time for setup and maintenance<br />HIPAA rules, patient privacy<br />Bad comments could cause reputation damage<br />Unknown liability<br />Once published it’s difficult to retract <br />
  19. 19. Brandon Betancourt – pediatricinc.wordpress.com<br />“Our social media effort accomplishes among other things:<br />Maintain a conversation with our patients (engagement)<br />Keep our patients informed of pediatric related news or practice news<br />Directs patients to good, reliable sources of online information<br />Provides additional insight to potential patients about our practice, our office and more important, our docs.<br />Gives the practice a personality”<br />
  20. 20. Blogs by Physicians - for Hospitals/Groups<br />Advantages<br />Facilitate the creation of a network of trust and referrals<br />Can support Medical Home or ACO initiatives<br />Indirect marketing for group<br />Grass-roots effort<br />Disadvantages<br />Potential liability<br />Image issues for negative comments<br />Need for Social media policy and training<br />
  21. 21. Blogs by Physicians - for Patients<br />Advantages<br />Will know their physician and office better<br />Will have the ability to read articles multiple times to understand better<br />Can give positive or negative feedback, or ask for topics of interest<br />Can find a new physician they are comfortable with <br />Disadvantages<br />Can disclose private information if media is not understood<br />Might lose privacy if physician is not careful<br />
  22. 22. Possible topics<br />Links to good health-related websites<br />Book recommendations<br />Referrals to specialty physicians<br />Personal stories of illness, loss<br />Discussion of articles in lay media or TV<br />Patient stories with explicit approval<br />Office procedures<br />Light side: personal hobbies, stories<br />
  23. 23. Comments<br />Can be moderated as much as needed<br />Angry or unfavorable comments – do not delete – answer objectively and don’t forget HIPAA<br />Comments with personal details – delete and contact the sender<br />
  24. 24. Drip, drip<br />Week by week<br />Message by message<br />
  25. 25. Don’t<br />Publish while emotional<br />Complain about patients<br />Be negative about other physicians, the system…<br />Use words like non-compliant, difficult patient<br />Think you can be anonymous<br />Do<br />Write for the best patient<br />Write balanced opinions<br />Be respectful of everyone’s opinion and beliefs<br />Teach and learn<br />Keep most posts short<br />
  26. 26. Contemplation<br />The physician wants to engage in social media, but is afraid of the time commitment <br />
  27. 27. Contemplation<br />Monitor healthcare blogs, Facebook accounts, Twitter pages<br />Read: <br />Christina Beach Thielst – Social Media in Healthcare<br />David Meerman Scott – New Rules of Marketing and PR<br />Hive Strategies - http://www.hivestrategies.com/<br />Group social media policy<br />Get a buddy/support person<br />
  28. 28. Preparation<br />The physician is ready and researching tools<br />
  29. 29. Preparation<br />Gmail account<br />Provider: Blogger, Wordpress?<br />Create the blog<br />Write 5 articles – share with friends<br />Find mentors, ask for advice<br />Create schedule in calendar<br />
  30. 30. Action<br />The physician is committed and embarking on social media path<br />
  31. 31. Action<br />Write blog posts, publish, moderate comments<br />Keep up with schedule<br />Twitter, Facebook, LinkedIn (TwitterFeed)<br />Distribute blog info to patients<br />Include links and referrals<br />Comment on other blogs<br />Work with patients to improve site<br />
  32. 32. Maintenance<br />The physician is committed and embarking on social media path<br />
  33. 33. Maintenance<br />Automatic pushing<br />Follow statistics<br />Set up time limits<br />Work with patients to improve site<br />David Meerman Scott – “There is no such thing as an expert in social networking – we’re all learning as we go!”<br />
  34. 34. Robert Centor, MD - medrants.com<br />“This blog serves as a reservoir for my thoughts, important new concepts (especially clinical references) and useful teaching presentations.  It allows me to play with ideas.<br />These ideas have turned into articles and editorials.  Blogs allow one to try out ideas.  Thus, we have time for ideas to mature.<br />I highly recommend blogging.  It helps in many unexpected ways. ”<br />
  35. 35. “Blogging is a remarkable way to spread information. For example, my blog had 7,429 views by 4,611 visitors over the past week [in 2008]. <br />As an external relations tool for communicating information, proposing an idea, or marketing a concept, blogs work extremely well.”<br />John Halamka MD, MS – 2008 http://geekdoctor.blogspot.com<br />57,850 page views in August 2011<br />Almost a million posts read to date<br />
  36. 36. “I blog 5 days a week.  This is my 935th post.   <br />Everything I write is personal, unfiltered, and transparent.    Readers of my blog know where I am, what I'm doing, and what I'm thinking.   They can share my highs and my lows, my triumphs and defeats. <br />Write what you think, back it up with evidence, and temper your emotions - assume the world will read everything you write and have an opinion, but transparency and communication, as long as it is fair, is the best policy.”<br />John Halamka MD, MS – 2011 http://geekdoctor.blogspot.com<br />
  37. 37. Ileana Balcu<br />http://theunconditionalpatient.wordpress.com<br />ibalcu@dulcian.com<br />@yogileana<br />

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