List of links for starting to use social media and blogging in healthcare


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List of links for starting to use social media and blogging in healthcare

  1. 1. Ileana Balcu<br />Dulcian, Inc.<br /><br />@yogileana<br /><br />List of links, quotes for presentation: <br />We want you! Doctors 2.0 – A guide for improving physician-patient relationships through blogs and social media<br />DV-NJHIMSS Sep 22-23, 2011<br />Conquer fear, bring out your passion, tribes<br />Seth Godin<br />The Domino Project<br />Book: David Meerman Scott – The New Rules of Marketing and PR – 2007<br /><br />Social media for healthcare<br />Book: Christina Thielst – Social Media in ealthcareHealthcare – ACHE 2010<br />Hive Strategies -<br />Google applications<br />Email<br />Reader – Blog feeds, news reader<br />Blogger – Blogging platform<br />Google Docs – sharing documents in the cloud<br />Google Calendar – sharing schedules<br />Google+ - newish social media tool<br />Create a blog<br />Blogger - - Blogger is easier to set up and use.<br />Wordpress-!/fresh/ - Wordpress gives better option to distribute the blog to other social media tools.<br />Microblogging<br />Twitter account:<br />Learn about Twitter – follow @TweetSmarter<br />Healthcare tweeps: @ctsinclair, @amednews, @medicalaxioms<br />Tweetdeck - - can feed from Tweeter, Facebook, LinkedIn, searches, etc.<br />Social networks<br />Create a FaceBook Page <br /><ul><li></li></ul>Create a LinkedIn professional profile<br /><ul><li></li></ul>Social media policy <br />Boudreaux, Chris – Healthcare Social Media Policy Database<br /><ul><li>(, last accessed on Aug 30, 2011)</li></ul>Reliable statistics<br /><ul><li>Fox, Susannah – Health Topics - Pew Internet & American Life Project – February 1, 2011
  2. 2. (, last accessed on Aug 30, 2011)
  3. 3. Fox, Susannah - The Social Life of Health Information – Pew Internet & American Life Project - May 12, 2011
  4. 4. (, last accessed on Aug 30, 2011)
  5. 5. Ed Bennett’s list of hospitals usage of social media</li></ul>Others<br />E-Patient Dave DeBronkart - TED talk – Let Patients Help<br />Healthcare bloggers of note <br />The following is a list of quotes from healthcare bloggers. These are quite enlightening about the benefit that these bloggers got from writing their blogs, how they manage to do it and a few other ideas that need to be considered while blogging.<br /><ul><li>Author/BlogQuoteJohn Halamka, MD, MSCIO in Boston“I blog 5 days a week.  This is my 935th post.   Monday through Wednesday are generally policy and technology topics.   Thursday is something personal.   Friday is an emerging technology. Everything I write is personal, unfiltered, and transparent.    Readers of my blog know where I am, what I'm doing, and what I'm thinking.   They can share my highs and my lows, my triumphs and defeats. […]Write what you think, back it up with evidence, and temper your emotions - assume the world will read everything you write and have an opinion, but transparency and communication, as long as it is fair, is the best policy.” Benabio,MD The Dermatology Blog – in California – Kaiser Permanente systemThe Mayo Clinic is [ ] teaching the community how to use the latest and greatest healthcare tools. Not gamma-knife radiation or surgical robots, but Twitter and Facebook.Social media platforms might be some of the most powerful tools available to improve your health by allowing doctors and patients to work together as a team. This team has a lot of potential, but it needs some good coaching for us to use these tools effectively.“ Matthew Mintz Medicine on East Coast“There are currently no national guidelines for social media use by physicians and confidentiality and boundary issues are difficult and controlling one's own privacy may not be easy for many physicians. However, most of the barriers for using social networking between doctors and patients can be overcome. Given that, and the potential uses and benefits social networking can provide, I would somewhat disagree that physicians shouldn't be "friends" on Facebook with patients. However, if they do, they should proceed with extreme caution.” Kottak Mavromatis, MD Medicine in Georgia“Clearly Facebook and Twitter are never appropriate sites for discussing the details of an individual’s health or other information that could possibly be privileged and identifiable. Patients need to be aware that tweets show up on Google searches. Does this mean I shouldn’t enjoy seeing pictures of a patient and her family, or getting to know her better through her status updates, sense of humor, likes and dislikes? In contrast, I believe that through this type of sharing the doctor-patient bond can be strengthened and trust enhanced. My view is that allowing some blending of doctor-patient-friend roles is likely to enhance the individualized advice that I am able to give my patients about their health problems.” B Segal, MDFamily Physician in Illinois“What the internet is good for is telling stories to the masses.  Even then, what I write is open to interpretation and misinterpretation.  My blog is meant to help you help yourself.  Be happy and healthy.  If you are not, pay a personal visit to your doc.” Wishnie, DPM Podiatrist in NJ“The question you, as the doctor, need to answer is, what is keeping your patients up at night?  Are they in pain and worried but losing their job, or not being able to stay active, or they can’t play with their children or grand children.  What fears do they have about going to the doctor?  It is not about the doctor.  You can’t keep on saying how great you are and that you are board certified and so on and son.  It is not about you.  It is about the patient.  That is what you are writing about.  When you do that, the patient has developed confidence in you and as long as you have a well run and efficient office, you have won them over.” [Wishie 2011]Bryan Vartabedian, MDPediatric gastroenterologist in Texas“Every doctor should make content. Writing, recording, and making videos forces you to think about what you believe. It’s how content creation is so powerful for doctors.Most importantly this kind of synthesis is critical when speaking to patients. How we understand issues impacts how we communicate and how we are perceived.And you don’t have to create a lot or very often.  A little is better than what you’re doing now. And your patients will love it.” DPracticing MD“Being The Patient Is The Hardest Job In MedicineWe doctors think we have difficult work. We have to slave our asses off for years in school. We are expected to be perfect and heroic while working with huge uncertainty. We try to protect your health, comfort, and life, while you patients just lay back and get taken care of!Just a few days as a hospital patient cleared my mind of any misconceptions. Abject helplessness combined with severe pain trumps everything. And helplessness is far worse than pain. Dr. D had never done anything as a doctor that caused more stress than allowing myself to be put to sleep for a major operation with a surgeon I had only spoken to for 30 seconds.” M. Centor MDInternal Medicine in Alabama“My first goal in blogging was to improve my writing.  I saw blogging as a way to exercise my writing skills, and improve over time.  Blogging ended my writer's block; it sharpened my thinking; it allowed me to explore my ideas.This blog serves as a reservoir for my thoughts, important new concepts (especially clinical references) and useful teaching presentations.  This blog allows me to play with ideas.These ideas have turned into articles and editorials.  Blogs allow one to try out ideas.  Thus, we have time for ideas to mature.I highly recommend blogging.  It helps in many unexpected ways. ” Betancourt Pediatrics practice administrator in Chicago“Our social media effort accomplishes among other things:Maintain a conversation with our patients (engagement)Keep our patients informed of pediatric related news or practice newsDirects patients to good, reliable sources of online informationProvides additional insight to potential patients about our practice, our office and more important, our docs.Gives the practice a personalityLet’s say a patient is looking for a peds office, comes across our webpage and sees the usual stuff a medical office webpage has. Then decides to Google our name or my doc’s name and finds we have a Twitter andFacebook account. She checks out Facebook and sees how we engage with our patients, how we answer questions, what type of feedback we provide and resource among other things. Compare that to the medical office down the street that just has listing. Waste of time? I think not.”