a cyclical approach to attracting your best guest<br />S.T.U.F.F. Tourists Like<br />5/2/2011<br />© Jody Halsted 2011 Fam...
A bit about me...<br />You can find my articles at...<br />Family Rambling®<br />Ireland with Kids<br />Uptake Attractions...
5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />3<br />
My experiment: a trip to Chicago using only social media to plan the adventure<br />5/2/2011<br />© Jody Halsted 2011 Fami...
Yelp: a fun and easy way to talk about                  local businesses<br />Gowalla: Keep up with friends, share the pla...
So... What S.T.U.F.F. Do<br />Tourists Like?<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />6<br />
Social<br />Social Media<br />Don't forget to be social!<br />Create a conversation<br />Create a Google alert<br />Utiliz...
Setting up a Twitter search on Tweetdeck<br />Setting up a Twitter search on HootSuite<br />8<br />© Jody Halsted 2011 Fam...
Creating a Google Alert is easy and helps you monitor your business online<br />
Facebook is the second most popular search engine. Make yourself easy to find!<br />© Jody Halsted 2011 Family Rambling®<b...
Tips<br />Position yourself as the expert!<br />Family friendly<br />Romantic<br />On a budget<br />Splurge<br />Online<br...
User Friendly<br />Remember to KISS<br />Eye pleasing presentation<br />Don't put too much information on the front page<b...
Travel Iowa Website<br />Buttons to<br />Easily share<br />info<br />Categorized information makes the site easy to naviga...
Travel Planning Resources<br />Family Vacation Survey by WeJustGotBack.com, March 2011.  Sample size 1500 participants.  F...
Facts & Figures<br />Who is your target customer?<br />Are you accessible for those with limited mobility?<br />What is ne...
Friends<br />People love to talk about their vacations!<br />Make sure your guests know what tools to use to best share yo...
Owners tools on Trip Advisor are priceless!<br />© Jody Halsted 2011 Family Rambling®<br />17<br />
Now the circle of S.T.U.F.F. begins anew...<br />What is YOUR <br />Next step?<br />© Jody Halsted 2011 Family Rambling®<b...
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S.T.U.F.F. Tourists Like

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A cyclical approach to attracting your best guest.

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S.T.U.F.F. Tourists Like

  1. 1. a cyclical approach to attracting your best guest<br />S.T.U.F.F. Tourists Like<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />1<br />
  2. 2. A bit about me...<br />You can find my articles at...<br />Family Rambling®<br />Ireland with Kids<br />Uptake Attractions<br />TravelingMoms.com<br />The Spa Gals<br /> ... and more<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />2<br />
  3. 3. 5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />3<br />
  4. 4. My experiment: a trip to Chicago using only social media to plan the adventure<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />4<br />
  5. 5. Yelp: a fun and easy way to talk about local businesses<br />Gowalla: Keep up with friends, share the places you go and discover the extraordinary world around you. Trips feature is great for travelers.<br />SCVNGR: Go places. Do challenges. Earn points. Get rewarded.<br />© Jody Halsted 2011 Family Rambling®<br />5<br />
  6. 6. So... What S.T.U.F.F. Do<br />Tourists Like?<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />6<br />
  7. 7. Social<br />Social Media<br />Don't forget to be social!<br />Create a conversation<br />Create a Google alert<br />Utilize Twitter searches<br />Make yourself easy to find on Facebook<br />But don't spam people's<br />Facebook accounts to<br />share your message!<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />7<br />
  8. 8. Setting up a Twitter search on Tweetdeck<br />Setting up a Twitter search on HootSuite<br />8<br />© Jody Halsted 2011 Family Rambling®<br />
  9. 9. Creating a Google Alert is easy and helps you monitor your business online<br />
  10. 10. Facebook is the second most popular search engine. Make yourself easy to find!<br />© Jody Halsted 2011 Family Rambling®<br />10<br />
  11. 11. Tips<br />Position yourself as the expert!<br />Family friendly<br />Romantic<br />On a budget<br />Splurge<br />Online<br />Pamphlet<br />App<br />Mobile site<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />11<br />
  12. 12. User Friendly<br />Remember to KISS<br />Eye pleasing presentation<br />Don't put too much information on the front page<br />It can be overwhelming<br />If everything is on the front page you lose the opportunity create an investment<br />Direct your guest<br />What do you want them to do?<br />Lead gently, don't push<br />12<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />
  13. 13. Travel Iowa Website<br />Buttons to<br />Easily share<br />info<br />Categorized information makes the site easy to navigate<br />Not too<br />busy; nicely<br />organized<br />layout<br />Eye pleasing<br />Images grab<br />attention<br />Gently leading<br /> the guest:<br />Schedule<br />Events<br />Location<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />13<br />
  14. 14. Travel Planning Resources<br />Family Vacation Survey by WeJustGotBack.com, March 2011. Sample size 1500 participants. Full survey results can be seen at http://www.wejustgotback.com/surveys/vacation_survey_0311.pdf<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />14<br />
  15. 15. Facts & Figures<br />Who is your target customer?<br />Are you accessible for those with limited mobility?<br />What is nearby that will interest your target base?<br />Why are you their best option?<br />How much will their visit cost?<br />What is included?<br />What is not included?<br />Do you have any partnerships with other businesses that could save your guest money?<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />15<br />
  16. 16. Friends<br />People love to talk about their vacations!<br />Make sure your guests know what tools to use to best share your information.<br />Trip Advisor<br />Facebook page<br />Flickr<br />You Tube channel<br />Twitter<br />Guest blog post<br />Watch your preferred streams.<br />Thank your guests for sharing their experiences.<br />5/2/2011<br />© Jody Halsted 2011 Family Rambling®<br />16<br />
  17. 17. Owners tools on Trip Advisor are priceless!<br />© Jody Halsted 2011 Family Rambling®<br />17<br />
  18. 18. Now the circle of S.T.U.F.F. begins anew...<br />What is YOUR <br />Next step?<br />© Jody Halsted 2011 Family Rambling®<br />18<br />

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