Social media in action: A virtual open house for the Willamette River Bridge

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Jyll Smith
Public Information Officer
Major Projects Branch, Oregon Department of Transportation

Presented at the IAP2 Cascade Chapter
Public Meeting SOS 3.0 workshop
Vancouver, WA, December 9, 2011

Published in: Education, Technology, Business
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Social media in action: A virtual open house for the Willamette River Bridge

  1. 1. Social media in action: A virtual open house for the Willamette River Bridge Jyll Smith Public Information Officer Major Projects Branch
  2. 2. Replacing the Interstate 5 Willamette River Bridge
  3. 3. Design enhancementsSculptures to appearalong the bridge’smedian and freewayBuild on the WhilamutPassage themeDesigned with thecommunity in mind
  4. 4. The challenge Introduce bridge enhancement ideas Increase Modernize public outreach access to methodsinformation Adopt new processes and platforms
  5. 5. The opportunity Engage an active online community. Increaseopportunities Break new for ground in community social media. input.
  6. 6. The solution: A virtual open house A first for ODOT. Supplemented a Hosted on The WRB had one-timeproject website two virtual open physical open for six days. houses; this house. was the second.
  7. 7. Research and planning Exploredalternative survey methods.Coordinatedwith artists andfacilitators.
  8. 8. Cross-promoting with social media tools
  9. 9. Willamette River Bridge YouTube videos
  10. 10. Willamette River Bridge Twitter feed
  11. 11. Willamette River Bridge blogPuts human face onthe project team.Provides public witha look behind theorange cones.Drove traffic to thevirtual open house.
  12. 12. Results of the virtual open houseRequired fewer resources thana physical open house.Received 10 times as manyresponses as typical openhouses alone.High-level input.Positive feedback.Strengthened our use ofintegrated social media tointeract with our audience.
  13. 13. Lessons learned An established Engaging onlineonline presence requires ais key to driving heavy resource traffic. commitment.Project team’s ODOT will use efforts were virtual open worth the houses in the investment. future.

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