Tomorrows Tourist: Simple Idenity

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A description of the tourist to New Zealand in 2050 based upon simplicity, lack of wealth and scarcity of resources. Part of the www.tourism2050.com project

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Tomorrows Tourist: Simple Idenity

  1. 1. Simplicity Decline of Deference Breaks on Green Consumerism Resources are the New Luxury Advancement of Discretionary Thrift A Background of Authenticity Focus of the Boardroom and Assault on pleasure Sense of Security Speeding up Mercurial Consumption Dominance of Simplicity
  2. 2. Advance of Discretionary Thrift Even those that don’t economise are pursing a more wholesome and less wasteful life (Flatter & Wilmot 2009) Make sure that your offer isn’t overtly indulgent. Even where the money is available consumers are self-censoring. They want to travel so make them feel good about it. (Flatters & Wilmot 2009)
  3. 3. Focus on the Boardroom and Assault on Pleasure What do Reno, Orlando and Las Vegas have in common? To some pockets of the federal government, they just seem like too much fun. Instead, employees at some big agencies, like the U.S. Department of Agriculture, are being encouraged to host meetings in more buttoned-down places such as St. Louis, Milwaukee or Denver. When a conference planner for MGM Mirage's New York-New York Hotel & Casino in Las Vegas tried to book a conference with the Federal Bureau of Investigation, she received a polite refusal. The Department of Justice "decided conference[s] are not to be held in cities that are vacation destinations/spa/resort/gambling (Audi 2009)
  4. 4. Decline of Deference Public respect for public institutions has being declining for decades. In times of economic downturn, although the media highlight excessive consumption of political leaders, whether it is British or New Zealand MP’s expenses, we also grasp that government as an institution helps people and countries whether it is the New Deal of the 1930’s or other government programmes to restore public faith or to provide a safety net or create jobs. Therefore the decline of deference as as driver slows down or the brakes are applied.
  5. 5. Speeding up of Mercurial Consumption Tourists also have become canny at searching for bargains which economists call mercurial consumption, whether it is using price comparison software, or grabbing last minute offers from websites such as www.grabaseat.co.nz which offer last minute air travel deals to New Zealand consumers, or www.5pm.co.uk which offers diners the chance of discounted meals after 5pm that evening. Technology and social media network enabled purchasing strategies, further accelerate this trend of mercurial consumption. (Yeoman 2010)
  6. 6. A Sense of Security When Polly Came Along (2004)
  7. 7. Resources are the New Luxury In 2350, New Zealand is a place with a dystopian society and the consumption of resources is managed and maintained in equilibrium by the simple expedient of demanding the death of everyone upon reaching the age of 30, thus avoiding the issue of overpopulation. Auckland, the nation's domed capital city is a hedonistic adventure ground with casinos, lap dancing establishments and luxury hotels. Eco tourism holidays to the Abel Tasman National Park and Milford Sound are now a visit to the  holodeck . Food and wine tourism is recreated using molecules from the memory bank of the cities  Replicator . The city has constructed a range of indoor sporting venues that create an authentic experience whether it is a round of golf or surfing. Auckland is certainly a super city So, are places with natural resources the new luxury? Dr Ian Yeoman explains (Yeoman 2009).
  8. 8. Dominance of Simplicity Why 100% is important for the future
  9. 9. Breaks on Green Consumerism Green offerings may struggle in the recession as consumers bypass expensive eco products or trade down for alternatives (Flatters & Wilmot 2009)
  10. 10. A Background of Authenticity <ul><li>A tourism experience that is and rooted in: </li></ul><ul><li>Ethical </li></ul><ul><li>Natural </li></ul><ul><li>Honest </li></ul><ul><li>Simple </li></ul><ul><li>Beautiful </li></ul><ul><li>Rooted </li></ul><ul><li>Human </li></ul><ul><li>Yeoman (2008) </li></ul>Hay vacations at stoney creek farm (New York Times)

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