Creating People for Products

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A presentation I did at the Designing Pleasurable Products and Interfaces (DPPI) conference in 2005 on a workshop we did years before. Quite funny stuff. Might want to present it at some PechaKucha presentation sometimes.

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Creating People for Products

  1. 1. Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e
  2. 2. Creating People for Products Ianus Keller • Pieter Jan Stappers ianus@forinspirationonly.net http://studiolab.io.tudelft.nl/keller/ 26 October 2005 • DPPI 2005 • TU/e
  3. 3. What is people?
  4. 4. What is people?
  5. 5. What is people?
  6. 6. What is people?
  7. 7. What is people?
  8. 8. Marketing Person Product Male Gadget 35 years old High-tech € 50.000 – 70.000 Electronics Higher education Buttons Two kids More buttons BMW 3 With carkit
  9. 9. Persona Anneke Keller “I like the computer to become part of my home… to be shared and used by the whole family.”
  10. 10. Product perspective
  11. 11. Product perspective
  12. 12. Product perspective
  13. 13. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
  14. 14. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
  15. 15. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
  16. 16. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
  17. 17. People for Products • Workshop on January 17, 2003 • Two groups of 5 designers • Hummer (H2) and Mobile Phone • Tinkertools, clay, sketching • 90 minutes and presentation
  18. 18. Homo Hummeronis
  19. 19. Homo Hummeronis
  20. 20. Homo Hummeronis
  21. 21. Homo Hummeronis
  22. 22. Homo Hummeronis
  23. 23. Homo Hummeronis
  24. 24. Homo Hummeronis
  25. 25. Homo Hummeronis
  26. 26. Homo Hummeronis
  27. 27. Homo Hummeronis
  28. 28. Homo Cellularis
  29. 29. Homo Cellularis
  30. 30. Homo Cellularis
  31. 31. Homo Cellularis
  32. 32. Homo Cellularis
  33. 33. Homo Cellularis
  34. 34. Homo Cellularis
  35. 35. Homo Cellularis
  36. 36. Homo Cellularis
  37. 37. Homo Cellularis
  38. 38. Homo Cellularis
  39. 39. Homo Cellularis
  40. 40. Homo Cellularis
  41. 41. Conclusion • Homuncolous as reminders • Good for product analysis • Narrative techniques • Imagine the people for your designs • It was a pleasure
  42. 42. Following Desmet
  43. 43. Following Desmet
  44. 44. Following Desmet
  45. 45. Following Desmet

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