Local search & targeting is big. It is getting bigger. It started as a Google experiment, but now more than 25% of searches return a Google Local result. This is expected to grow to more than 50% in 2009.
Whether your venture is a local business, a franchise, or a national company, your customers are increasingly using mapping tools and local business search tools for Google, Yahoo, and MSN. Without using the web-based local tools, you (and your customers) are lost; literally.
In this session, we will do a rapid introduction to local search, in order to get everyone up to speed. Then dive into more advanced topics, talking through options for connecting to your customers using map advertising, microformats, the search engines’ local business directories, and and location aware advertising.