Fresh is on the rise and the demand for it just keeps increasing. This is no secret. Fresh is taking up more and more supermarket real estate, at the expense of ambient produce. Today’s time-poor consumers want the convenience of fresh meals, which they don’t have to prepare, or meals, which at the very least require only, limited preparation.
Discover how FMCG Brand Marketers are capitalising on this fresh growth trend in the dry/ambient area of the supermarket.