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Mobile Tech 4 Social Change

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Mobile Tech 4 Social Change

  1. 1. Mobile Tech 4 Social Change Ian Schuler @ianschuler ischuler@ndi.org www.ndi.org
  2. 2. Lesson #1 www.ndi.org not this … this
  3. 3. Making the Most of Mobile www.ndi.org
  4. 4. Planning your mobile campaign Your model of change involves: connecting marketing informing reporting engaging alerting www.ndi.org
  5. 5. Audience • With whom do you want to communicating? • Trained Agents? Supporters? “The Crowd”? • Inward? Outward? Two-way? • What phones does your audience have? • National? International? Multinational? • Does your audience have to pay to participate? www.ndi.org
  6. 6. Tools • Voice Freedom Fone • SMS Obama for America • Mobile Web JavaRosa • Apps Extraordinaries • Pictures and Video Digital ICS • Missed Calls / Call me backs SocialTxt • USSD • Money Transfer M-PESA www.ndi.org
  7. 7. Models • List building • Voting • Fundraising/Payments • Viral marketing • Crowdsourcing • Location- or context-based engagement • Guerilla efforts www.ndi.org
  8. 8. How the bad guys using mobile • Disseminate hate speech • Misinformation • Rigging elections • Tracking activists • Blocking services www.ndi.org
  9. 9. SMS in Election Observation www.ndi.org
  10. 10. SMS in Data Collection: the challenge • Thousands of observers spread to difficult areas • Make a statement on national character of the election within 24 hours • Identify problems quickly so that they can be remedied • Concerns about results management www.ndi.org
  11. 11. SMS in Data Collection: the solution • Observers text information using predefined codes • Messages are processed producing live reports that are monitored at the national headquarters • Reports are used to alert authorities, make press statements, and deploy additional observers. www.ndi.org
  12. 12. What we learned • Growing pains of going to scale • Communication out was just as valuable • Live data changes things in unexpected ways • Every phone is different www.ndi.org
  13. 13. Where do we go now? i.e. what I need from you? www.ndi.org
  14. 14. Providers • Thank you • Pricing – Recipient Pays stifles social causes – Toll free text lines – Pricing in developing countries that reflects mobile's role in human development (nod to one-cent text) – Non-profits pricing is the long tail – Better models for mobile fundraising • Standardize service offerings in plain language • Free up my location www.ndi.org
  15. 15. Geeks • Make it easier Rapid Android • Play nice Open Mobile Consortium • Think beyond SMS and smart phone apps. • Think about scale www.ndi.org
  16. 16. Activists • Be creative – think beyond SMS and “the T-word”. • Consider new program models • Empower along the way • Share your successes and disasters on mobileactive.org www.ndi.org
  17. 17. Appendix www.ndi.org
  18. 18. www.ndi.org
  19. 19. www.ndi.org
  20. 20. www.ndi.org
  21. 21. www.ndi.org SMS Codes • Simple, memorable codes – 547 Registered Voters = RV547 • Complexity v. Accuracy • Pre-Assign Polling Stations in Advance • Flexible codes – Any case (rv547) – Codes in any order – Single or multiple messages • Freetext • Confirmation message

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