Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Through Other EyesAn Experiential Training Workshop             Thursday 28th June 2012                   Tavis House     ...
Agenda - Morning09:00   Registration09:30   Chair‟s Welcome – Ian Rutter – Senior Manager, Engage Business Network09:45   ...
Agenda - Afternoon12:45   Registration and Lunch for afternoon delegates13:30   Close for Morning delegates13:30    Chair‟...
WelcomeIan Rutter – Senior Manager, Engage Business NetworkHousekeeping:Fire Alarm Test at MiddayVideo Recording of the se...
Business Context"Green man too fast for slow elderly“ (BBC News June 2012)Dr Laura Asher, report leader and public health ...
Business Context“Marketers Should Consider Packaging When Reaching OlderConsumers” (PRS Research)Marketers of consumer goo...
Business ContextLansley watched in embarrassment while a blind person tried to placean order. "After half an hour he hadnt...
The Marketplace• The over 50‟s account for 80% of the UK‟s wealth:                           £300 billion• Total annual sp...
THROUGH OTHER EYESJane Barmer
Ageing Society : Design Challenges Reduced:                                      Decline in • Mobility                    ...
Human AgeingUNIVERSAL             - everyone agesPROGRESSIVE - we cannot stop the processINTRINSIC             - it is irr...
Not a Homogenous Group• Ageing is an individual experience; people age in  different ways• The accumulation of „affect‟ is...
Biological Ageing – how do we age?                VISION          HAIR     SMELL / TASTE              HEARING      RESPIRA...
Aspects of Natural Ageing     Sensory          Physical          Cognitive        Vision         Locomotion               ...
Impairment, Age & Daily Living Activities     %Dependent                                            Age                   ...
12 million UK people of state pension age +                         Feature                      MillionWith at least one ...
Vision – 4 Common Disorders                            in Later Life    Macular                                           ...
De – Brief Session        Strongest Impression / emotion?        Hardest part? WHY?        What "limited" you the most?   ...
Inclusive Approaches  • something you would like changed  • why do you want to change this?  • what steps might progress t...
Text & Fonts                                                                                                         ...
Colour Contrast  CANCEL                     Cancel                     Clear     ENTER                   EnterThrough Othe...
Improving Visual PackagingThrough Other Eyes
Outcomes Know the opportunities & challenges demographic change presents to    providers of products & services Recognis...
Inclusive Design & Capability Inclusive Design: “Design of mainstream products and/or services that are                   ...
Cognitive Decline        Source: Disconnected Mind Project University of EdinburghThrough Other Eyes
Upcoming SlideShare
Loading in …5
×

Through Other Eyes event 28 june 2012

354 views

Published on

Engage Business Network's "Through Other Eyes" Experiential Training Workshops.

Published in: Health & Medicine, Technology
  • Be the first to comment

  • Be the first to like this

Through Other Eyes event 28 june 2012

  1. 1. Through Other EyesAn Experiential Training Workshop Thursday 28th June 2012 Tavis House 1-6 Tavistock Square London WC1H 9NA
  2. 2. Agenda - Morning09:00 Registration09:30 Chair‟s Welcome – Ian Rutter – Senior Manager, Engage Business Network09:45 Jane Barmer, Development Manager, Age UK Training Workshop Briefing and Preparation10:15 “Through Other Eyes” Experience, which includes a short walk to the UCL ICT Suite11:35 Refreshments in Tavis House11:45 Debrief and Plenary Session, contextualising the Learning Experience12:45 Lunch for both the morning and afternoon workshops delegates13:30 Close
  3. 3. Agenda - Afternoon12:45 Registration and Lunch for afternoon delegates13:30 Close for Morning delegates13:30 Chair‟s Welcome – Ian Rutter – Senior Manager, Engage Business Network13:45 Jane Barmer, Development Manager, Age UK Training Workshop Briefing and Preparation14:15 “Through Other Eyes” Experience, which includes a short walk to the UCL ICT Suite15:35 Refreshments in Tavis House15:45 Debrief and Plenary Session, contextualising the Learning Experience16:45 Close
  4. 4. WelcomeIan Rutter – Senior Manager, Engage Business NetworkHousekeeping:Fire Alarm Test at MiddayVideo Recording of the sessions
  5. 5. Business Context"Green man too fast for slow elderly“ (BBC News June 2012)Dr Laura Asher, report leader and public health expert at UniversityCollege London, said: "Walking is an important activity for olderpeople as it provides regular exercise and direct health benefits."Being unable to cross a road may deter them from walking, reducingtheir access to social contacts and interaction, local health servicesand shops that are all important in day-to-day life."
  6. 6. Business Context“Marketers Should Consider Packaging When Reaching OlderConsumers” (PRS Research)Marketers of consumer goods know that packaging is key toincreasing and maintaining sales. So whats being done in research,development and deployment of packaging targeted specifically at thelargest and most moneyed demographics -- Boomers and Seniors?"The irony is, anything you do for the older demographic would workwell for everybody."
  7. 7. Business ContextLansley watched in embarrassment while a blind person tried to placean order. "After half an hour he hadnt managed to put anything in theshopping cart," says Lansley. "So I banged my fist on the table andsaid: Im so sorry. This is dreadful. I made a promise that I wouldchange the site and walked out of the building a changed person. Thiswas an example of one of the people who could benefit most fromhome shopping and he couldnt use it."“Not only do we get the satisfaction of doing the right thing, but its agreat market opportunity in its own right.”Many fully-sighted people find Tescos Access site easier to use thanother sites. The site now attracts a much wider audience, spending£13 million a year.
  8. 8. The Marketplace• The over 50‟s account for 80% of the UK‟s wealth: £300 billion• Total annual spending by households including someone aged 65+: £109 billion• Percentage of people aged 65+ who think businesses have littleinterest in the consumer needs of older people: 39%
  9. 9. THROUGH OTHER EYESJane Barmer
  10. 10. Ageing Society : Design Challenges Reduced: Decline in • Mobility • Memory • Sight • Information processing • Hearing • Numeracy skills • Dexterity • Touch Physical Cognitive Economic Social / Emotional • Diminished access• Changes to income to social networks & spending patterns • Changes in emotional• Income value erodes needs / responses over time Through Other Eyes
  11. 11. Human AgeingUNIVERSAL - everyone agesPROGRESSIVE - we cannot stop the processINTRINSIC - it is irreversible / cannot be corrected we will never be younger than we are today Through Other Eyes
  12. 12. Not a Homogenous Group• Ageing is an individual experience; people age in different ways• The accumulation of „affect‟ is dramatically different from one person to another• People‟s response to and ability to cope with the ageing process, differs greatly Through Other Eyes
  13. 13. Biological Ageing – how do we age? VISION HAIR SMELL / TASTE HEARING RESPIRATORY BONES CARDIOVASCULAR SKIN / TOUCHGASTROINTESTINAL MUSCLE IMMUNE SYSTEM NERVOUS SYSTEM REPRODUCTIVE URINARY STYSTEM Through Other Eyes
  14. 14. Aspects of Natural Ageing Sensory Physical Cognitive Vision Locomotion Intellectual Functioning Hearing Dexterity Communication Touch Reach & Stretch Through Other Eyes
  15. 15. Impairment, Age & Daily Living Activities %Dependent Age ActivityThrough Other Eyes
  16. 16. 12 million UK people of state pension age + Feature MillionWith at least one impairment 9.3Hearing (10 million across ages) 6.3Lifting, carrying, moving objects 6.0Mobility 5.7Limiting long term illness (15 million across ages) 4.3Arthritis (10 million across ages) 3.3Manual dexterity 2.5Physical coordination 2.2Memory or concentration 1.7Sight (2 million across ages) 1.6Effects of a Stroke (1 million across ages) 0.8No impairment 2.7 Through Other Eyes
  17. 17. Vision – 4 Common Disorders in Later Life Macular Glaucoma 5%Degeneration 16.7% Normal Vision 61.6% Diabetic Retinopathy 3% Cataract 13.7% Source: www.nei.nih.goc/sims/sims/htm Through Other Eyes
  18. 18. De – Brief Session Strongest Impression / emotion? Hardest part? WHY? What "limited" you the most? What “helped”? HOW? Through Other Eyes
  19. 19. Inclusive Approaches • something you would like changed • why do you want to change this? • what steps might progress this?Through Other Eyes
  20. 20. Text & Fonts      Source: RNIBThrough Other Eyes
  21. 21. Colour Contrast CANCEL Cancel Clear ENTER EnterThrough Other Eyes
  22. 22. Improving Visual PackagingThrough Other Eyes
  23. 23. Outcomes Know the opportunities & challenges demographic change presents to providers of products & services Recognise a range of physical & sensory changes that affect the capability of people in later life Identify practical solutions for improving product & service provision for the ageing consumer marketplace Through Other Eyes
  24. 24. Inclusive Design & Capability Inclusive Design: “Design of mainstream products and/or services that are Disabled accessible to, and usable by, people with the widest range of Reduced Capability abilities within the widest range of situations without the need Fully Capable for special adaptation or design” Source Benkztin & Juhlins, inclusive design: design for the whole population (2003)British Standard 7000 – 6: 2005 Through Other Eyes
  25. 25. Cognitive Decline Source: Disconnected Mind Project University of EdinburghThrough Other Eyes

×