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Rumus matematika seo

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Optimasi website mengenai SEO ( search engine optimization )
Code penting pada website agar lebih seo dan disukai google
untuk videonya http://www.youtube.com/watch?v=SatYiOI_GmU

Published in: Internet, Technology, Design
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Rumus matematika seo

  1. 1. Rumus Matematika SEO By Irhamullah, S.Kom
  2. 2. Seeing Like a Search Engine
  3. 3. On-Page Optimization
  4. 4. Important HTML Elements ● Title tag <head> <title>Page Title</title> </head> ● Best practices – Tidak lebih dari 60-80 karakter – Keyword penting berada di awal kalimat – Masing-masing title sebaiknya unik
  5. 5. ● Meta Description Tag <head> <meta name="description" content="This is an example."> </head> ● Best practices – Tidak lebih dari 155 karakter – Masing-masing deskripsi dibuat unik ● Image <img src="img/keyword.jpg" alt="keyword" width="100" height="100">
  6. 6. ● Text Link <a href="http://www.example.com/webpage.html">Keyword in Anchor Text</a> ● NoFollowed Link <a href="http://www.example.com/webpage.html" rel="nofollow">Keyword in Anchor Text</a> ● Image Link <a href="http://www.example.com/webpage.html"><img src="img/keyword.jpg" alt="keyword" width="100" height="100"></a> ● Hyperlinking Best Practices – Batas link perpage 150 – Gunakan link nofollow untuk link yang tidak ingin dicrawl oleh google
  7. 7. URL Best Practices
  8. 8. ● SEO Tips for URLs – Gunakan kata kunci / keyword deskriptif dalam URL – Perhatikan duplikat konten bila menggunakan beberapa parameter – Jika memungkinkan, tempatkan konten pada subdomain yang sama untuk menjaga kualitas domain – Recommended: http://example.com/blog – Less Ideal: http://blog.example.com
  9. 9. Robot Control Syntax Robots.txt adalah Sebuah file dengan sebuah fungsi yang di gunakan untuk membatasi akses robot mesin pencari (Search engine misal : Google,Bing,Yahoo) yang sedang menjelajahi atau membuka situs web yang anda miliki .
  10. 10. Robot Control Syntax ● Robots.txt – Location: http://example.com/robots.txt – User-agent: googlebot – Disallow: /no-google.html – Sitemap: http://example.com/sitemap.xml More information at http://www.robotstxt.org/robotstxt.html ● X-Robots – Location: Sent in the HTTP headers – X-Robots-Tag: noindex More information at http://noarchive.net/xrobots/ ● Meta Robots – Location: In the html <head> – <meta name="ROBOT NAME" content="ARGUMENTS" /> More information at http://www.robotstxt.org/meta.html
  11. 11. Sitemap Syntax Sitemap berguna sebagai sebuah informasi tentang url-url yang terdapat dalam sebauh web/blog kepada search engine. Dengan begitu akan mempermudah search engine untuk mengetahui apa saja yang berada dalam sebuah web/blog. Walaupun tanpa sitemap web/blog kita dapat terindex pada google. Tapi itu belum semua link yang terdapat pada link kita. Maka dengan menggunakan Sitemap, semua link yang ada pada web/blog kita akan terindex oleh google.
  12. 12. XML Sitemaps <?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url> <loc>http://www.example.com/</loc> <lastmod>1970-01-01</lastmod> <changefreq>monthly</changefreq> <priority>0.8</priority> </url> </urlset> ● Default Locations http://www.example.com/sitemap.xml http://www.example.com/sitemap.xml.gz http://www.example.com/sitemap.gz
  13. 13. Sitemap Index File <?xml version="1.0" encoding="UTF-8"?> <sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <sitemap> <loc>http://www.example.com/sitemap1.xml.gz</loc> <lastmod>2004-10-01T18:23:17+00:00</lastmod> </sitemap> <sitemap> <loc>http://www.example.com/sitemap2.xml.gz</loc> <lastmod>2005-01-01</lastmod> </sitemap> </sitemapindex> Contoh SiteMap : ● http://edition.cnn.com/sitemap/ ● http://www.nbcnews.com/html/msnbc/HtmlSitemap0.html
  14. 14. Important Metadata
  15. 15. Facebook Open Graph <head> <meta property="og:title" content="Title Goes Here"> <meta property="og:description" content="description-goes-here"> <meta property="og:type" content="your-content-type-goes-here"> (e.g., "article") <meta property="og:url" content="http://www.your-site.com/"> <meta property="og:image" content="http://www.your-site.com/image.jpg"> <meta property="og:site_name" content="your-site-name"> <meta property="fb:admins" content="your-Facebook-page-user-ID"> </head> More information at ● http://ogp.me/ ● https://developers.facebook.com/docs/opengraph/
  16. 16. <meta property="og:type" content="article" /> This is how Facebook knows that it's an article as opposed to, say, a book. <meta property="og:type" content="book" />
  17. 17. Twitter Cards <head> <meta name="twitter:card" content="summary"> <meta name="twitter:url" content="http://www.example.com/your-url-goes-here/"> <meta name="twitter:title" content="Title Goes Here"> <meta name="twitter:description" content="Your description goes here."> <meta name="twitter:image" content="http://example.com/image.jpg"> </head> ● More information at https://dev.twitter.com/docs/cards
  18. 18. Versi WEB Versi Mobile
  19. 19. Google+ ● Google+ will extract information from Open Graph properties, title and meta description tags, or Schema.org microdata (recommended). <html itemscope itemtype="http://schema.org/Article"> <head> <meta itemprop="name" content="Title Goes Here"> <meta itemprop="description" content="Description Goes Here"> <meta itemprop="image" content="http://example.com/image.jpg"> </head> More information at ● http://schema.org ● https://developers.google.com/+/web/snippet/
  20. 20. Examples of Schema.org Rich Snippets Showing in Google ● E-commerce ● Tv Series ● Movies ● Events
  21. 21. Standar HTML <div> SEO Conference<br/> Learn about SEO from experts in the field.<br/> Event date:<br/> May 8, 7:30pm </div> Now, by structuring the data, we can tell the search engines more specific information about the type of data. The end result might look like this: <div itemscope itemtype="http://schema.org/Event"> <div itemprop="name">SEO Conference</div> <span itemprop="description">Learn about SEO from experts in the field.</span> Event date: <time itemprop="startDate" datetime="2012-05-08T19:30">May 8, 7:30pm</time> </div>
  22. 22. Hub Saya ● 085 725 249 265 ● http://twitter/ianpanrita ● http://facebook.com/ianpanrita ● http://ianpanrita.com

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