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Tourism week workshop 2011

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PowerPoint for workshop on tourism accreditation during Tourism Week in Victoria, Australia 2011

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Tourism week workshop 2011

  1. 1. Australian Tourism Accreditation Program (ATAP)
  2. 2. What is ATAP? <ul><li>A business development program based on Quality Assurance principles </li></ul><ul><li>Developed by aligning the six state and territory based programs </li></ul><ul><li>Industry endorsed national standards </li></ul><ul><li>Online Program </li></ul><ul><ul><li>Provides a wealth of resources for your business </li></ul></ul><ul><li>Supported by Tourism Victoria </li></ul>
  3. 3. TQUAL Mark <ul><ul><li>National Tourism Accreditation Framework (NTAF) </li></ul></ul><ul><ul><ul><li>Licenses accreditation programs that meet a national standard </li></ul></ul></ul><ul><ul><li>Recognisable symbol of quality – TQUAL Mark </li></ul></ul><ul><ul><ul><li>A large proportion of the Australian Government’s investment to of $5.5 million to NTAF going into national and global marketing by Tourism Australia </li></ul></ul></ul><ul><li>ATAP was first accreditation program </li></ul><ul><li>to gain licence approval </li></ul>
  4. 4. Accreditation Process <ul><li>Submit application online </li></ul><ul><li>Desktop assessment </li></ul><ul><li>ATAP Victoria Panel assessment </li></ul><ul><li>Accreditation granted </li></ul><ul><li>Onsite verification visit </li></ul><ul><li>Based on a 3 year cycle – </li></ul><ul><ul><li>apply, renew and review </li></ul></ul>Start Application End of Year 1 Renewal End of Year 3 Review End of Year 2 Renewal An on-site verification will be held within this 3 year period
  5. 5. <ul><ul><li>Business development and continuous improvement tool </li></ul></ul><ul><ul><li>A competitive advantage </li></ul></ul><ul><ul><li>Access to incentives and discounts with Tourism Victoria </li></ul></ul><ul><ul><li>Improved profitability through the implementation of better operating systems </li></ul></ul><ul><ul><li>Ability to display the accreditation logos </li></ul></ul><ul><ul><li>Part of a larger accreditation framework </li></ul></ul>Benefits to the Business
  6. 6. Benefits to the Visitor <ul><ul><li>Signals a commitment to quality </li></ul></ul><ul><ul><li>Guarantee of truth in advertising </li></ul></ul><ul><ul><li>Reliability and consistency of the product or service </li></ul></ul><ul><ul><li>Satisfies safety and security needs </li></ul></ul><ul><ul><li>A recognised national program which can address concerns with product delivery </li></ul></ul>
  7. 7. Benefits to the Industry <ul><li>An assurance of professional service by tourism providers </li></ul><ul><ul><li>Demonstrates industry leadership and initiative </li></ul></ul><ul><ul><li>Helping to ensure a reputable national tourism industry </li></ul></ul><ul><ul><li>Contributes to a more sustainable and competitive tourism industry </li></ul></ul>
  8. 8. <ul><ul><li>ATAP program closely aligned with awards submission </li></ul></ul><ul><ul><li>Use the resources available in the online program to continuously improve your business </li></ul></ul><ul><ul><li>The online program provides resources that will help you to get the systems in place to respond to the awards criteria </li></ul></ul>Tourism Awards
  9. 9. Accreditation Advantage <ul><ul><li>Using the online program </li></ul></ul><ul><ul><ul><li>Whether a new or established business the online resources can help to create and further develop your business systems </li></ul></ul></ul><ul><ul><li>Take advantage of our partnerships </li></ul></ul><ul><ul><ul><li>Tourism Victoria offers a range of incentives to accredited businesses </li></ul></ul></ul><ul><ul><li>Use your accreditation as a marketing advantage </li></ul></ul>
  10. 10. Marketing Advantage <ul><ul><li>On your website </li></ul></ul><ul><ul><ul><li>Display the tick and what it means to the consumer = why they should be picking you above the rest </li></ul></ul></ul><ul><ul><li>In house techniques </li></ul></ul><ul><ul><ul><li>Email signatures </li></ul></ul></ul><ul><ul><ul><li>Place cards, posters, </li></ul></ul></ul><ul><ul><li>Marketing Collateral </li></ul></ul><ul><ul><ul><li>Flyers, adverts, brochures </li></ul></ul></ul><ul><ul><ul><li>In your regional/township guide e.g. OVG </li></ul></ul></ul>
  11. 11. Program Modules
  12. 12. www.atap.net.au
  13. 13. Login In Login
  14. 14. Introduction Page
  15. 15. Application Modules Progress Bar
  16. 16. Resources Available Resources
  17. 17. More Info
  18. 18. More Info Links
  19. 19. Samples
  20. 20. Checklist
  21. 21. Templates
  22. 22. Case Study
  23. 23. Working together to encourage business success
  24. 24. Local Area Workshops <ul><li>Aim: </li></ul><ul><ul><li>To assist tourism businesses to become accredited </li></ul></ul><ul><ul><li>To provide a forum for professional development </li></ul></ul><ul><ul><li>To provide ongoing support and assistance generating a continuing return on the initial investment </li></ul></ul><ul><ul><li>To develop a culture of business continuous improvement </li></ul></ul>
  25. 25. Workshop Format Options <ul><li>A series of workshops </li></ul><ul><ul><ul><li>4+ workshops run every 6-8 weeks </li></ul></ul></ul><ul><ul><ul><li>Invite guest speakers to discuss key topics </li></ul></ul></ul><ul><ul><ul><li>Organisations work on their accreditation application with ATAP support close by </li></ul></ul></ul><ul><li>One off workshop </li></ul><ul><ul><li>Provide an overview of accreditation </li></ul></ul><ul><ul><li>Introduce participants to the online program </li></ul></ul><ul><ul><li>Interactive learning of a key area e.g. Marketing, Risk Management </li></ul></ul>
  26. 26. Industry Support <ul><li>Provide venue, preferably with computer access </li></ul><ul><li>Liaise with local industry to get registration/participation </li></ul><ul><li>Successful formulas </li></ul><ul><ul><li>Council/RTO’s subsidise first year fees </li></ul></ul><ul><ul><li>Linked with Tourism Excellence to provide ongoing benefit </li></ul></ul>
  27. 27. QUESTIONS
  28. 28. <ul><li>Have you subscribed to our newsletter, ‘Around the Traps with ATAP’? </li></ul><ul><li>Go to the ATAP Vic web site </li></ul><ul><li>http://www.atapvic.net.au </li></ul><ul><li>For the PowerPoint, go to: </li></ul><ul><li>www.slideshare.net </li></ul>

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