WELCOME8 ESSENTIALS TO STARTA DIGITAL MARKETING TRANSFORMATION                              PRESENTED BY:                 ...
TRANSFORMATION                                                                 MARKETINGWHY ARE WE HERE DOING THIS?MORE OF...
TRANSFORMATION                                         MARKETING“            Social media account for 22.5 percent        ...
TRANSFORMATION                                         MARKETING“          Facebook now has over 800 million           use...
TRANSFORMATION                                                          MARKETINGYOUR WEBSITE IS YOUR MARKETING FOUNDATION...
WHAT ARE THE ESSENTIALS TO ONLINE SUCCESS?WHAT’S NEXT: TRANSFORMATION
TRANSFORMATION                                                          MARKETING1 CREATE A KEYWORD STRATEGY              ...
TRANSFORMATION                                                          MARKETING2 OPTIMIZE YOUR WEBSITE FOR SEO          ...
TRANSFORMATION                                                         MARKETING3 BECOME A CONTENT FACTORY                ...
TRANSFORMATION                                                          MARKETING4 GO DEEP IN SOCIAL MEDIA                ...
TRANSFORMATION                                                          MARKETING5 GATHER LEADS VIGOROUSLY     THE GOAL: C...
TRANSFORMATION                                                          MARKETING6 NURTURE YOUR LEADS         VIA DRIP EMA...
TRANSFORMATION                                                             MARKETING6 GO HYPER-LOCALUSE LOCAL WEBSITES TO ...
TRANSFORMATION                                                          MARKETING7 BE MOBILE FRIENDLY                     ...
TRANSFORMATION                                                            MARKETING8 ANALYZE, MEASURE AND REFINE    STRATE...
HIRE US TO HELP            YOU MARKETINGTRADITIONAL MARKETING IS DYING. LET USHELP YOU CREATE A DIGITALSTRATEGY.          ...
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8 ESSENTIALS TO START A DIGITAL MARKETING TRANSFORMATION

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Traditional Marketing is dying. The ROI is shrinking and we are getting great at blocking the barge of ad messages. We have become experts at blocking advertising. We have satellite radio, iPods, Tivo and never read direct mail with excitement.

We have moved our attention to the Internet and become amazing researchers and value our friends opinions, thoughts and ideas more then we value newsprint.

Follow your customers eyes to the internet. Be sure you have the essentials to compete online.

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  • 8 ESSENTIALS TO START A DIGITAL MARKETING TRANSFORMATION

    1. 1. WELCOME8 ESSENTIALS TO STARTA DIGITAL MARKETING TRANSFORMATION PRESENTED BY: IAN HARTTEN THRIVE INTERNET MARKETING http://www.thriveim.comWHAT’S NEXT: TRANSFORMATION
    2. 2. TRANSFORMATION MARKETINGWHY ARE WE HERE DOING THIS?MORE OF THE THINGS WE USED TO DO OFFLINE... WE NOW DO ONLINE....94% 87% 78% 75% 72% 66% 61% 59% 32%EMAIL SEARCHING RESEACH NEWS FUN SHOPPING SOCIAL DYI RATINGFOLLOW YOUR PROSPECTS AND CUSTOMERS ONLINE.... THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    3. 3. TRANSFORMATION MARKETING“ Social media account for 22.5 percent of the time that Americans spend online........ NIELSEN-ONLINE.COM NOV 2011WHAT’S NEXT: TRANSFORMATION
    4. 4. TRANSFORMATION MARKETING“ Facebook now has over 800 million users....over 500,000 in the Toledo areaWHAT’S NEXT: TRANSFORMATION
    5. 5. TRANSFORMATION MARKETINGYOUR WEBSITE IS YOUR MARKETING FOUNDATION SOCIAL MEDIA BROADCAST LIVE EMAILS EVENTS YOUR SEARCH BLOG POSTINGS WEBSITE TRAFFIC PRESS TRADITIONAL RELEASES ADVERTISING WHITE PAPERS THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    6. 6. WHAT ARE THE ESSENTIALS TO ONLINE SUCCESS?WHAT’S NEXT: TRANSFORMATION
    7. 7. TRANSFORMATION MARKETING1 CREATE A KEYWORD STRATEGY ✓ KNOW WHAT PEOPLE SEARCH FOR TO FIND YOUR ORG. ✓ CREATE A LIST OF 3-5 KEYWORD PHRASES ✓ USE THESE KEYWORDS ON YOUR WEBSITE AND BLOG OFTEN ✓ WE HAVE TO BE SEARCH FRIENDLY TO BE FOUND THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    8. 8. TRANSFORMATION MARKETING2 OPTIMIZE YOUR WEBSITE FOR SEO ✓ 70% OF THE LINKS SEARCH USERS CLICK ARE ORGANIC LISTING ✓ CREATE A WAY TO GRADE YOUR WEB SITE OVER TIME. ✓ BE FOUND ON THE TOP OF THE SEARCHES FOR YOUR KEYWORD THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    9. 9. TRANSFORMATION MARKETING3 BECOME A CONTENT FACTORY ✓ START BLOGGING ✓ IMPROVE YOUR LINKEDIN PROFILES ✓ CREATE AN ENHANCED FACEBOOK PAGE ✓ CREATE WHITE PAPERS THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    10. 10. TRANSFORMATION MARKETING4 GO DEEP IN SOCIAL MEDIA ✓ PARTICIPATE IN SOCIAL MEDIA ✓ LINKEDIN ✓ FACEBOOK ✓ TWITTER THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    11. 11. TRANSFORMATION MARKETING5 GATHER LEADS VIGOROUSLY THE GOAL: CONVERT SITE TRAFFIC INTO LEADS AND CUSTOMERS YOUR LIVE CRM LIVE EVENTS EVENTS DATABASE WHITE PAPERS WEBSITE VIA FREE NEWSLETTER OFFER WEBINARS THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    12. 12. TRANSFORMATION MARKETING6 NURTURE YOUR LEADS VIA DRIP EMAIL CAMPAIGNS ✓ KEEP YOUR LEAD INTERESTED ✓ MOVE THEM THROUGH THE SALES FUNNEL ✓ PERSONALIZE THE EMAILS THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    13. 13. TRANSFORMATION MARKETING6 GO HYPER-LOCALUSE LOCAL WEBSITES TO DRIVE BRANDING AND TRAFFIC THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    14. 14. TRANSFORMATION MARKETING7 BE MOBILE FRIENDLY ✓ EXPONENTIAL MOBILE GROWTH - NEXT 3 YEARS ✓ MAKE YOUR WEBSITE MOBILE FRIENDLY ✓ START A VIP TEXT CLUB THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    15. 15. TRANSFORMATION MARKETING8 ANALYZE, MEASURE AND REFINE STRATEGIESxx VISITORS TO THE WEB SITE = xx AMOUNT OF LEADS = xx NEWBUSINESS REVENUES ✓ DESIGN EASY TO UNDERSTAND TOUCHPOINT REPORTING ‣ INBOUND LINKS ‣ SEARCH RANKING ‣ REPUTATION MONITORING ‣ WEBSITE TRAFFIC ‣ SALES LEADS ‣ CONVERSIONS ✓ ALL EFFORTS ARE MEASURABLE AND REPEATABLE THIS IS THE “WHAT’S NEXT TEXT” WHERE YOU PUT THE TITLE OF THE NEXT SLIDE.
    16. 16. HIRE US TO HELP YOU MARKETINGTRADITIONAL MARKETING IS DYING. LET USHELP YOU CREATE A DIGITALSTRATEGY. PRESENTED BY: IAN HARTTEN THRIVE INTERNET MARKETING http://www.thriveim.com ian@thriveim.com 419-776-7000 x200WHAT’S NEXT: TRANSFORMATION

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