Traditional Marketing is dying. The ROI is shrinking and we are getting great at blocking the barge of ad messages. We have become experts at blocking advertising. We have satellite radio, iPods, Tivo and never read direct mail with excitement.
We have moved our attention to the Internet and become amazing researchers and value our friends opinions, thoughts and ideas more then we value newsprint.
Follow your customers eyes to the internet. Be sure you have the essentials to compete online.