Ian Franklyn Digital Specialist


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Introduction to Ian Franklyn, a highly experienced Digital Strategist, Planner, Business Manager and Business Development professional

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Ian Franklyn Digital Specialist

  1. 1. Ian Franklyn MScSeasoned Digital Specialist with outstanding StrategicPlanning & Business Development expertise.
  2. 2. Experienced and qualifiedMSc Multimedia Systems (Post-graduate qualification in digitalsystem architecture and application.)Solid12 years international experience developing innovativedigital solutions for Fortune 500 companies and government.Rare ability to combine technical, planning, communication,management, sales & marketing, and entrepreneurial skills.Demonstrable track record in maximizing brand exposure,customer engagement and revenue generating opportunities.Strong team leader and educator, with excellent work ethic.Former Royal Military Academy trained Army Officer, and lecturer.
  3. 3. Proposition Through R&D, stakeholderDefining innovative analysis, understanding ofDigital Strategies digital landscape, interpretation of needs, and lateral thinking. Through technicalDelivering effective understanding of digitalDigital Products technologies and strategies and impact on user groups. Through networking,Maximizing Business relationship building, PR, andDevelopment opportunities sales & marketing initiatives. Through sound managementMaximizing Efficiency & processes & tools, strongProductivity team leadership, education, and internal stakeholder relations.
  4. 4. Capabilities and approach
  5. 5. Most recent role: Head of DigitalOverall management of Interactive Marketing campaignsMarketing Group’s $10m digital business in • EmailUSA and India. Responsible for: • Responder sites • Banner Advertising• Client relations, contracts and finances. • Telemarketing• Promoting new digital marketing • Appointment Setting strategies for clients. • Webinars• Delivery of 70+ channel marketing • Microsites campaigns per month. • eNewsletters• Management of 80 staff in USA & India. • Social Media• Relationships with 30 vendor agencies. • Branded merchandising• Sales & marketing of IMG’s products & • Brochures/print collateral services. • eZines• Development of IMG’s new Marketing • Video Automation Platform – MarketClik• Creation of Business and investment plan for MarketClik.
  6. 6. Career path VP Biz Dev Communications Consultant RawFlow Kawamura Int.Head of Digital (Technology) COO (Consultancy) Officer IMG USA Westminster Digital Brigade Gurkhas(Digital Agency) (Production) (Army) Jul 2007 Apr 2004 1997 1990 - Apr 2010 - May 2006 - 1998 -1992 May 2010 May 2006 Oct 2000 1993 1986 - Apr 2011 - Jul 2007 - Mar 2004 - 1996 - 1990 COO Lecturer Zuvvi Ltd Doshisha (Digital Agency) (University) Digital Consultant Founder Multimedia Strategies Gurkha Connections (Tourism) Post-graduate degree Multimedia Systems (London Guildhall University)
  7. 7. Example Digital business systemsRecognized the opportunity, then conceived, designed, sold, andmanaged the following digital systems and business solutions: MarketClik is a cloud computing enabled marketing automation platform used by Fortune 500 companies and agencies to meet the marketing needs of their clients, resellers, and channel partners. Used by IBM, Avaya, WL Gore, United Way, and others. www.marketclik.com Zuvvi is an Open-Source cross-browser web application framework and content management system for the rapid development of rich media applications and Social Networks. Used as a platform for: EMI, British Cycling, Jamaican Tourist Board, Alan Yao, Olomos, 19 Entertainment, Influence, Sky and others. British Cycling’s Digital Platform enables UK’s governing body to fulfill their entire digital business needs including management of: Web portals, Membership, Event, Results, Rankings, Education, Finance, Marketing, and Social Network. www.britishcycling.org.uk
  8. 8. Digital platforms, applications and services UK Parliament’s automated broadcasting platform is a ‘camera to player’ system that enables scheduled live and on-demand broadcasting of 18 separate Parliament channels online. www.parliamentlive.tv E-Vision was The Economist’s online TV Channel, broadcasting very high quality video ‘shorts’. (now offline) Build of Japanese website for ‘My Earth Dream’ Honda F1 team on behalf of 19 Entertainment. (now offline) Series of artist Social Media sites using proprietary User Generated Content tools and ‘Fan Network’ features. Bespoke ‘GSK IPTV’ system for broadcasting live events to business partners and employees worldwide.
  9. 9. Applications & Services Build of mobile banking application for iPhone, iPad and Android including secure access, geo-location, and loyalty system. Build of ‘Sky Ride’ website and event management system for Sky’s City Ride and Local Ride marketing initiatives. Build of portal for Jamaican travel businesses to publish and promote services directly to consumers. Series of live and on-demand broadcasts for investor relations Build of website, broadcasting and Pay Per View system for Nationwide’s Premier League sponsorship. Digital consultant for Office of Deputy Prime Ministers initiative to increase public participation in Local Government. Sale of Live Peer to Peer technology to China’s biggest Content Delivery Network (as VP Business Development for RawFlow)
  10. 10. ProficienciesDigital Business Digital Technologies• Strategic Planning • Web and mobile applications/systems• Business Development • Content Management Systems• Relationship Management • Cross-platform media broadcasting• Marketing • Marketing Automation Platforms• Asset Management • Social Media• Campaign Management • Membership systems• Sales strategies and CRM • E & M-Commerce systems• Strategic partner management • Ad systems• Data management & analysis • Security (Encryption/mToken)• Management process • eMarketing & SEO• Leadership • Digital publishing• Communication • Analytics systems • CRM systems