UX & Market Research @ Mediative

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  • UX & Market Research @ Mediative

    1. 1. Ian EverdellManager, UX & ResearchMediativeian.everdell@mediative.ca@ianeverdell
    2. 2. UX & Research
    3. 3. UX & Researchbe found
    4. 4. UX & Researchbe found be good
    5. 5. UX & Research
    6. 6. UX & Researchuser experience search
    7. 7. UX & Researchuser experience market search research
    8. 8. Background
    9. 9. Lab testing + eye tracking
    10. 10. Inside the mind of the searcherSearch engine usage 2004
    11. 11. Inside the mind of the searcherSearch engine usage 2004 2005
    12. 12. Inside the mind of the searcherSearch engine usage 2004 2006 2005
    13. 13. Inside the mind of the searcherSearch engine usage 2004 2006 2005 2007
    14. 14. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2005 2007
    15. 15. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2005 2007 2009
    16. 16. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2005 2007 2009
    17. 17. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2005 2007 2009 2011
    18. 18. Inside the mind of the searcherSearch engine usage 2004 2006 2008 2010 2012 2005 2007 2009 2011
    19. 19. A framework for marketingsuccess requires somecritical answers:1. Who are my buyers?2. What types of purchases do they make?3. Who influences my buyers?4. What are my buyers and influencerstrying to do?5. What does my audience need to make decisions?Am I facilitating thisnatural behaviour?
    20. 20. A framework for marketingsuccess requires somecritical answers:1. Who are my buyers?2. What types of purchases do they make?3. Who influences my buyers?4. What are my buyers and influencerstrying to do?5. What does my audience need to make decisions?Am I facilitating thisnatural behaviour?
    21. 21. Methodologies & Tools
    22. 22. Online Surveys
    23. 23. Unmoderated Testing
    24. 24. Conversion Rate Optimization
    25. 25. Analytics
    26. 26. Moderated Testing
    27. 27. Other Outputs
    28. 28. Other Outputs
    29. 29. Other Outputs
    30. 30. Other Outputs
    31. 31. Other Outputs
    32. 32. Other Outputs
    33. 33. Questions?

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