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12/6/2012Web Analytics: what we’re using and howSome examples from the CSUSM Librarypresented by Ian Chan, CSUSMthis progr...
poll: http://diigo.com/0uthx   12/6/2012A quick pollhttp://diigo.com/0uthx
poll: http://diigo.com/0uthx                  12/6/2012  Why use analytics?   Are users finding what they need?   Do the...
poll: http://diigo.com/0uthx                      12/6/2012Google Analytics Free to use Primarily for analyzing site vis...
poll: http://diigo.com/0uthx                        12/6/2012Google Analytics helps us answer thesequestions1. What percen...
poll: http://diigo.com/0uthx          12/6/2012Google Analytics: selected features Real-time view Visitor flow Goals an...
poll: http://diigo.com/0uthx   12/6/2012Real-Time ViewGoogle Analytics
poll: http://diigo.com/0uthx   12/6/2012Real-Time ViewGoogle Analytics
poll: http://diigo.com/0uthx   12/6/2012Goals and ConversionGoogle Analytics
poll: http://diigo.com/0uthx           12/6/2012Page Load Time AveragesGoogle Analyticschart shows data for 11/5-12/5, 2012
poll: http://diigo.com/0uthx                           12/6/2012Piwik Offers many of the report options found in other an...
poll: http://diigo.com/0uthx                              12/6/2012Piwik: selected features Visitor Log – visitor pathway...
poll: http://diigo.com/0uthx   12/6/2012Visitor LogPiwik
poll: http://diigo.com/0uthx           12/6/2012TransitionsPiwikchart shows data for 11/5-12/5, 2012
poll: http://diigo.com/0uthx    12/6/2012Easy to use reporting widgetsPiwik
poll: http://diigo.com/0uthx                   12/6/2012CrazyEgg Excellent at tracking in-page clicks Data hosted in clo...
poll: http://diigo.com/0uthx           12/6/2012HeatmapCrazyEgghotspots show where users click most
poll: http://diigo.com/0uthx   12/6/2012HeatmapCrazyEgg
poll: http://diigo.com/0uthx              12/6/2012                                             List view                 ...
poll: http://diigo.com/0uthx             12/6/2012Web Analytics @ CSUSMOur analytics tools in actionhttp://biblio.csusm.ed...
poll: http://diigo.com/0uthx                         12/6/2012More options Mixpanel Adobe Analytics Application-specifi...
poll: http://diigo.com/0uthx         12/6/2012Would you like to present? Please complete the (brief) form   http://goo.gl...
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Web analytics, a CARL IT On Air presentation

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Web analytics, a CARL IT On Air presentation

  1. 1. 12/6/2012Web Analytics: what we’re using and howSome examples from the CSUSM Librarypresented by Ian Chan, CSUSMthis program brought to you by CARL ITlearn more at http://carl-it.org
  2. 2. poll: http://diigo.com/0uthx 12/6/2012A quick pollhttp://diigo.com/0uthx
  3. 3. poll: http://diigo.com/0uthx 12/6/2012 Why use analytics?  Are users finding what they need?  Do they view items youve highlighted?  Which links are they clicking on?  How do they navigate the site?  When are your users visiting your site?
  4. 4. poll: http://diigo.com/0uthx 12/6/2012Google Analytics Free to use Primarily for analyzing site visits Powerful tools Data lives in the cloud (for better or worse)
  5. 5. poll: http://diigo.com/0uthx 12/6/2012Google Analytics helps us answer thesequestions1. What percentage of our students are using our website from off-campus?2. When are students accessing our resources?3. Which mobile systems do our users prefer?
  6. 6. poll: http://diigo.com/0uthx 12/6/2012Google Analytics: selected features Real-time view Visitor flow Goals and conversions
  7. 7. poll: http://diigo.com/0uthx 12/6/2012Real-Time ViewGoogle Analytics
  8. 8. poll: http://diigo.com/0uthx 12/6/2012Real-Time ViewGoogle Analytics
  9. 9. poll: http://diigo.com/0uthx 12/6/2012Goals and ConversionGoogle Analytics
  10. 10. poll: http://diigo.com/0uthx 12/6/2012Page Load Time AveragesGoogle Analyticschart shows data for 11/5-12/5, 2012
  11. 11. poll: http://diigo.com/0uthx 12/6/2012Piwik Offers many of the report options found in other analytic tools Self-hosted with cloud option Free to use
  12. 12. poll: http://diigo.com/0uthx 12/6/2012Piwik: selected features Visitor Log – visitor pathway through your site Transitions – see how a visitor arrived at a page and where they went Better out-of-the-box reports On-click upgrade via browser Data archiving
  13. 13. poll: http://diigo.com/0uthx 12/6/2012Visitor LogPiwik
  14. 14. poll: http://diigo.com/0uthx 12/6/2012TransitionsPiwikchart shows data for 11/5-12/5, 2012
  15. 15. poll: http://diigo.com/0uthx 12/6/2012Easy to use reporting widgetsPiwik
  16. 16. poll: http://diigo.com/0uthx 12/6/2012CrazyEgg Excellent at tracking in-page clicks Data hosted in cloud with download options Easy to configure Relatively low cost
  17. 17. poll: http://diigo.com/0uthx 12/6/2012HeatmapCrazyEgghotspots show where users click most
  18. 18. poll: http://diigo.com/0uthx 12/6/2012HeatmapCrazyEgg
  19. 19. poll: http://diigo.com/0uthx 12/6/2012 List view CrazyEgg
  20. 20. poll: http://diigo.com/0uthx 12/6/2012Web Analytics @ CSUSMOur analytics tools in actionhttp://biblio.csusm.edu/analytics/web/
  21. 21. poll: http://diigo.com/0uthx 12/6/2012More options Mixpanel Adobe Analytics Application-specific: i.e. Slimstat in Wordpress
  22. 22. poll: http://diigo.com/0uthx 12/6/2012Would you like to present? Please complete the (brief) form http://goo.gl/4o9Ut

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