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Building a User-Centric Website by Integrating Course Enrollment Data

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Building a User-Centric Website by Integrating Course Enrollment Data

  1. 1. 2012 SLA-SD Fall Seminar October 5, 2012Spotlight on the User: Enhancing Valuethrough User-Centric Design and Innovation leveraging student data to create website personalization Ian Chan Web Development Librarian, California State University San Marcos 1
  2. 2. why did we do it? 2
  3. 3. make life easier for our users 3
  4. 4. get to know our users & vice versa 4
  5. 5. we have (big) data 5
  6. 6. low cost 6
  7. 7. first, a look back… 7
  8. 8. customized start pages 1998 ~ ? 8
  9. 9. customization & library websitesMyLibrary – Notre Dame/NCSU, 1998 developed at NCSU & Notre Dame and imlemented by VCU, LeHigh, othersMyLibrary – Cornell, 1998More Examples MyLibrary – Univ. of Minn. Libraries, leverages campus CMS National University of Singapore – Nexus (CMS) Karolinska Institutet University Library – Drupal PennPortal – Libraries – campus CMS Galter Health Sciences Library – self-developed derived from Aaron Tay’s 2010-06 blog post titled “Customizable library portal pages” 9
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  12. 12. a growing trend? 12
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  21. 21. similar goals, different approachescustomization personalizationUser drives content selection & System drives content selectionlayout 21
  22. 22. personalizationPersonalization is a process that „„changes thefunctionality, interface, information content, or distinctiveness of asystem to increase its personal relevance to an individual‟‟(Blom, 2000, p. 313) 22
  23. 23. assessment of a library portalGalter Health Sciences Library studied the use of their portal from2003-2008 “The automated application of specialty-based, personalized HSLs was more frequently adopted than manual customization by users” (Shedlock et al., 2010). 23
  24. 24. students want smart systems“Student and faculty groups both expressed a desire forsystems that know the individual better and that behave “morelike Amazon” in remembering who they are, what they like, andwhere they left off in their work” (Jafari et. al. 2006). 24
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  26. 26. what we‟d like our site to do Expedite access to our resources Connect students with individual librarians Personalize the research experience 26
  27. 27. idea  27
  28. 28. how we did it 28
  29. 29. project requirements (highlights)Technical Leverage existing user data transfer Integrate login with EZproxy/campus authentication SecureUX Don‟t bother the user … but add value 29
  30. 30. we use…DrupalSmall, custom PHP scripts  Match subjects to user course selections  Generate XML data to sync guide info into Drupal  Generate personalized course reserve listingsData export (for now) from campus enrollment management system and viable library ILS [Integrated Library System] 30
  31. 31. connecting users with resources CCK [D6] / Fields [D7]Taxonomy Content Profile Views Similar by Terms Personalized Web Panels Pages 31
  32. 32. essential, non-core modulesContent Profilehttp://www.diigo.com/item/image/qxh8/13jv?size=oEZproxyLDAP IntegrationSimilar by TermsViewshttp://www.diigo.com/item/image/qxh8/rgq4CCK 32
  33. 33. (really) nice to havePanelshttp://www.diigo.com/item/image/qxh8/i50r?size=ohttp://www.diigo.com/item/image/qxh8/v6np?size=oContextFlag 33
  34. 34. user data prepSimple PHP scripting to analyze course data and cross-reference with subjectsData prep - about 15 minutes of staff time for each loadBut the above is all going away! 34
  35. 35. user data loadUser Import Module Batch import for accountNode Import Module Batch import for user profileData load occurs once a week – more often at semester startBut the above is all going away! 35
  36. 36. user data interactionsUser Data Source LDAP User Import Node Import IntegrationCampus LDAP EZproxy User Accounts User Profile Integration Recommendations 36
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  41. 41. After login, users can flag databases as favorites 41
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  43. 43. AssessmentClick tracking – CrazyEggWeb Analytics – Google Analytics, PiwikTalk to users… in person! 43
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  45. 45. Upcoming developmentsQuery user data in library catalog directly and instantly updatecourse dataIntegrate saved articles from Summon Discovery ServiceProvide dynamic, course-specific library widgets to learningmanagement system 45
  46. 46. Discussion / Q&A 46
  47. 47. ReferencesBlom, Jan. 2000. “Personalization: a Taxonomy.” In , 313. ACM Press. doi:10.1145/633292.633483. http://dl.acm.org/citation.cfm?id=633483.Jafari, A., McGee, P., Carmean, C., 2006. Managing Courses Defining Learning: What Faculty, Students, and Administrators Want. EDUCAUSE Review 41, 50–52,54,56–58,60,62,64,66,68,70.Shedlock, James, Michelle Frisque, Steve Hunt, Linda Walton, Jonathan Handler, and Michael Gillam. 2010. “Case Study: The Health SmartLibrary Experiences in Web Personalization and Customization at the Galter Health Sciences Library, Northwestern University.” Journal of the Medical Library Association : JMLA 98 (April): 98–104. doi:10.3163/1536-5050.98.2.003.Sundar, S. Shyam, and Sampada S. Marathe. 2010. “Personalization Versus Customization: The Importance of Agency, Privacy, and Power Usage.” Human Communication Research 36 (3) (July): 298–322. doi:10.1111/j.1468-2958.2010.01377.x. 47

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