Blogging for Business MBS Alumni Presentation 6 th  October 2009
Why blog? An alternative perspective…
<ul><li>What are the Business Benefits of blogging? </li></ul>
Direct Income
Visibiity
 
Web Traffic
 
Pages Freshness Keywords Links
 
Credibility Authority Personality
 
Community
 
Clients!
 
<ul><li>Fresh </li></ul><ul><li>Relevant </li></ul><ul><li>Insightful </li></ul><ul><li>Personal </li></ul><ul><li>Convers...
Useful Resources <ul><li>Hosted blogging: </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogger.c...
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Blogging For Business

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Backdrop slides (pictures rather than details) for presentation to Manchester Business School Alumni on Blogging for Business - Friday 6 November 2009.

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Blogging For Business

  1. 1. Blogging for Business MBS Alumni Presentation 6 th October 2009
  2. 2. Why blog? An alternative perspective…
  3. 3. <ul><li>What are the Business Benefits of blogging? </li></ul>
  4. 4. Direct Income
  5. 5.
  6. 6. Visibiity
  7. 8. Web Traffic
  8. 10. Pages Freshness Keywords Links
  9. 12. Credibility Authority Personality
  10. 14. Community
  11. 16. Clients!
  12. 18. <ul><li>Fresh </li></ul><ul><li>Relevant </li></ul><ul><li>Insightful </li></ul><ul><li>Personal </li></ul><ul><li>Conversational </li></ul><ul><li>Connected </li></ul><ul><li>Opinionated? </li></ul><ul><li>Hard work – investment of at least a few hours a week – often more </li></ul>Good Blogs are usually…
  13. 19. Useful Resources <ul><li>Hosted blogging: </li></ul><ul><ul><li>www.wordpress.com </li></ul></ul><ul><ul><li>www.blogger.com </li></ul></ul><ul><ul><li>www.posterous.com </li></ul></ul><ul><li>Free blogging software for your own site: </li></ul><ul><ul><li>www.wordpress.org </li></ul></ul><ul><ul><li>www.typepad.com </li></ul></ul><ul><li>Blogging hints & tips (how to blog, how to use blogs for business, etc.): </li></ul><ul><ul><li>www.problogger.net </li></ul></ul><ul><ul><li>www.copyblogger.com </li></ul></ul><ul><ul><li>www.chrisg.com </li></ul></ul><ul><ul><li>www.chrisbrogan.com </li></ul></ul>

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