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4 Ps Of Digi Marketing

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Keynote speech at Hello World by TurnOnTech live. Introduces idea of 4 P's of digimarketing: Permission, Participation, Profile (watch out for Privacy), and Personalization.
Ian Fenwick is Advisor at Sasin Graduate Institute of Business Administration and Founding Partner of digiAindra Co. Ltd. digiAindra undertakes turnkey digimarketing: "one-stop digimarketing".

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4 Ps Of Digi Marketing

  1. 1. the 4 P’s of digimarketing<br />ianfenwick<br />
  2. 2. product<br />price<br />place<br />promotion<br />
  3. 3. permission<br />Copyright Ian Fenwick, 2009<br />
  4. 4. permission<br />participation<br />Copyright Ian Fenwick, 2009<br />
  5. 5.
  6. 6.
  7. 7.
  8. 8. Source: OgilvyOne, Thailand<br />
  9. 9. MK GAME<br />
  10. 10. http://www.slideshare.net/rashmi/meet-dave-meet-slideshare<br />
  11. 11.
  12. 12. profile<br />permission<br />(privacy)<br />participation<br />Copyright Ian Fenwick, 2009<br />
  13. 13. profile<br />permission<br />(privacy)<br />participation<br />www.aclu.org/pizza<br />
  14. 14. personalization<br />profile<br />permission<br />(privacy)<br />participation<br />Copyright Ian Fenwick, 2009<br />
  15. 15. personalization<br />product<br />profile<br />price<br />permission<br />(privacy)<br />place<br />promotion<br />participation<br />Copyright Ian Fenwick, 2009<br />

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