I Am Greeny - Corporate Presentation


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Green Organic Clothing Pvt. Ltd. - Corporate Presentation.

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I Am Greeny - Corporate Presentation

  1. 1. An Eco-Friendly Brand Providing Green Apparel Choices For A Sustainable Future
  2. 2. Be a part of a GREEN CHANGE by making a right choice!! Corporate Sector
  3. 3. Green Organic Clothing under its eco-friendly apparel brand “I Am Greeny” provides green apparel choices in the non-retail segment catering to Corporate, Education, Hospitality & Health sectors for a better, healthier and sustainable future. Vision • To bring a green change by persuading the corporate to make the right choices. Highlights • Providing eco-friendly apparels to our esteemed clients in the fortune 500 list of companies. • Widely acknowledged as one of the best ways to deliver corporate sustainability. • Redefining the corporate apparel spectrum by providing best quality to our clients as well as apprising them of the measurable contribution towards environment conservation. About Us
  4. 4. The Conventional CURSE!! Cotton is the world’s most used fabric for clothes. The sad truth is that our planet Earth is paying a very high price for the cotton that we use!!
  5. 5. Truth About Conventional Cotton FarmingEnvironmental&HealthHazards • 7% & 16% respectively of the total pesticides and insecticides consumption in the world is used in conventional cotton farming, even though it covers just 2.5% of the total agricultural land area. In developing countries, cotton is thought to account for 50% of total pesticide use. • Each kilogram of raw conventional cotton produced results in contamination of 11,000 liters of water on average with the toxic pesticides & insecticides polluting freshwater lakes and rivers, threatening the complete ecosystem. • 83% of manufactured nitrogen fertilizers used in conventional cotton farming end up in the environment, releasing huge amounts of Nitrous Oxide (“laughing gas”), a greenhouse gas that is 300 times more destructive than Carbon dioxide in terms of global warming. • Out of total 100 million cotton farmers producing cotton in 80 countries, up to 77 million of them worldwide suffer from pesticide poisoning each year, often resulting in deaths and miscarriages.
  6. 6. Farmer spraying pesticides on the cotton crop
  7. 7. Truth About Conventional Cotton Farming Socio-EconomicHazards • The excessive use of chemical fertilizers and pesticides in conventional cotton farming causes soil degradation reducing its nutrient. It leads to the decline in cotton productivity forcing the farmers to increase their farm input cost buying more pesticides and fertilizers to maintain cotton production driving more and more farmers into debt. • India's once prestigious conventional cotton production belt is now referred to as the "suicide belt" due to farmers being unable to accept growing debts. Since 2003, the suicide rate has averaged one every 8 hours in Vidarbha, India. • Many small farmers fall ill or die due to a lack of adequate equipment's and knowledge about handling of pesticides. Medical costs and inability to work becomes a severe economic burden on them & their families. • The heavy use of pesticides and insecticides in Conventional cotton farming makes it impossible for farmers to grow any food crop in their farm land. If the crop fails, farmers are left with nothing to fall back on forcing them to buy all their food, making them vulnerable to price spikes and food shortages.
  8. 8. A distraught cotton farmer and his barren farmland
  9. 9. Reality Of Conventional Dyeing • Conventional dyeing processes are extremely polluting, so much so that the manufacture and use of synthetic dyes are two of the world’s most polluting industries. • The dyeing process generally involves a range of toxic chemicals such as dioxins, which are carcinogenic and possibly disrupt hormones; toxic heavy metals such as chrome, cobalt, copper and zinc which are known carcinogens; and formaldehyde, a suspected carcinogen. • On average, each kilo of finished fabric needs between 80 and 100 litres to dye it. A t- shirt weighs around 200 grams, meaning each one pollutes 16-20 litres of water. • Every year the global textile industry discharges 40,000 - 50,000 tons of dye resulting in approximately 20% of freshwater pollution. EnvironmentalHazards
  10. 10. Tons of toxic dyes are being dumped into our rivers everyday!!
  11. 11. The Organic HOPE!! Choosing organic delivers proven benefits for people and the environment. When it comes to making sustainability claims you can trust, nothing beats organic apparels.
  12. 12. Benefits Of Organic Cotton Farming OrganicCottonFarming • The Organic Cotton farming strictly prohibits the use of harmful pesticides and insecticides and is being done under the strict supervision of certification bodies. • By eliminating the use of synthetic pesticides and fertilizers, the water pollution impact of organic cotton production has been shown to be 98% less than conventional cotton production. • By eliminating the use of synthetic fertilizers, pesticides and nitrogen inputs, organic cotton farming produces up to 94% less greenhouse gas emissions. Organic practices turn soils into a carbon ‘sink’, removing CO2 from the atmosphere. • By removing toxic insecticides & pesticides from cotton farming, organic cotton empowers millions of farmers to be economically strong by reducing the input farms cost and increasing the revenue sources helping them to pay off their debts. • It has immensely helped the farmers to get rid of the grave threats from the hazardous fertilizers and pesticides ensuring the health and safety of their families.
  13. 13. Organic Cotton : It is not just a fabric but a blessing for the people and the environment
  14. 14. Benefits Of Bamboo Farming BambooFarming • Bamboo farming does not require any use of pesticides and insecticides. It also requires very little water and can survive drought conditions as well as flooding, making it one of the most environmentally responsible and sustainable farming. • Bamboo plantations are large factories of photosynthesis which reduces greenhouse gases. A bamboo plant absorbs about 5 times the amount of carbon dioxide and produces about 35% more oxygen than an equivalent tree. • Bamboo farming reclaims land because of its rapid growth and root structure. It replenishes the land destroyed by overgrazing and cleans the soil from toxins. • Bamboo farming is one of the most economically sustainable farming with minimal input costs requiring no synthetic fertilizers and re-harvesting. It also ensures the health of the land as well as their families from the ill effects of toxic pesticides. • Bamboo is one of the fastest growing plants in the world, making it a high yield renewable resource and is capable of complete regeneration without need to replant it.
  15. 15. Bamboo : A remedy for our vulnerable planet!!
  16. 16. Benefits Of Eco-Friendly Dyeing HerbalDyeing • It is an ancient method of Indian Heritage dating back approximately 4000 years when there were no synthetic and toxic chemicals to dye the fabrics. • Herbal dyeing extracts natural colors from medicinally rich herbs, plants, flowers, fruits, stems, barks and minerals making the whole production cycle devoid of any chemical use with almost no carbon footprint. • It ensures that the discharge of the dyeing unit is devoid of any toxic chemicals and heavy metals protecting the precious water sources. • Herbal dyes are not only biodegradable, but also have medicinal properties like anti- bacterial, anti-inflammatory and anti-allergic which are beneficial for the skin of the person using it.
  17. 17. HerbalDyeingGOTSApprovedDyeing • GOTS approved dyeing prohibits amine releasing azo dyes that are carcinogenic in nature. 22 such amines have been banned. The dyes which are classified as allergenic and the ones containing heavy metals are strictly prohibited. The quantity of the usage of other toxic chemicals involved in the dyeing has also been restricted. • It ensures that the discharge from the dyeing units meet strict biodegradability and toxicity requirements. • It ensures that all dyeing units have waste water treatment plants to process the discharge removing toxic chemicals and heavy metals protecting local ecosystems and water supplies. Benefits Of Eco-Friendly Dyeing
  18. 18. Eco-Friendly Herbal Dyes : Bringing colors of nature in people's lives!!
  19. 19. So what do we choose?! Will we just be the audience of this destruction...or will we step up and take measures...?! The destruction is catastrophic, but there is always HOPE and it lies in our hands... The corporate sector can play a crucial role to bring a positive impact on the environment & the society!! Let us join hands and become the catalyst to bring the change... The change to be environmentally responsible begins with you & us!!
  20. 20. Be the CATALYST!! Bring the CHANGE!! Your decision to go for Organic would be one more step towards corporate sustainability. It is one of the best ways to deliver corporate social responsibility. It is the most efficient medium to instill a sense of responsibility among each and every employee of the organization towards the environment. Your employees deserve the best and the choice of ORGANIC for apparels comes second to none.
  21. 21. Composition : 100% Organic Cotton, 50% Organic Cotton + 50% Bamboo Dyeing : Herbal/GOTS Permitted GSM : 160 – 220 (T-shirts), 280 – 320 (Sweat Shirts) Size : XS, S, M, L, XL, XXL Available for Men & Women Corporate Sector Product Range Casual Range
  22. 22. Corporate Sector Product Range Composition : 100% Organic Cotton Dyeing : GOTS Permitted Size : XS, S, M, L, XL, XXL Available for Men & Women Formal Range
  23. 23. Benefits Of The Product Range Benefits Of 100% Organic Cotton Products Benefits Of Bamboo Blended Products • 100% Eco-Friendly • Anti Allergenic • Naturally Soft Feel • More Breathable • Minimal Shrinkage • Anti Bacterial • Anti Fungal • Anti Allergenic • More Breathable • 3 Times More Absorbent • Naturally Soft Feel
  24. 24. • Printing/Embroidery of Client's Logo on Products • Custom Designing according to the Client’s Requirement • Custom Fit for Female and Male Employees Full Customized Product • Offering a very competitive price in comparison to conventional cotton apparels Competitive Price Our Advantage
  25. 25. Our Advantage • Delivery within agreed timelines • Delivery at your doorsteps On Time Delivery • Quality control checks at every stage of manufacturing to ensure impeccable quality • Products certified by Global Organic Textile Standard (GOTS Certified) & Textile Exchange(OE Certified) to ensure the organic status Assured Quality
  26. 26. Client Benefits Package 1% of the Total Business done with the Client in one calendar year from 1st April, 2013 to 31st March, 2014 would be spent on the Client Benefit Package.
  27. 27. Client Benefits Package • To become a part of global campaign "Have You Cottoned On Yet" jointly initiated by Soil Association and Global Organic Textile Standard (GOTS) • Becoming COTTONED ON by Procuring Organic Cotton Products • Supporting farmers and protecting the environment by getting COTTONED ON • Appreciation and Acknowledgement of the Client being COTTONED ON in global newsletters published by Soil Association and Global Organic Textile Standard(GOTS) • A Standard Standee issued by Soil Association and Global Organic Textile Standard(GOTS) acknowleding the client of being COTTONED ON • Employee Sensitization Standees to be provided mentioning the facts and data of organic cotton delivering proven benefits for people and the environment Have You Cottoned On Yet Campaign
  28. 28. Client Benefits Package • Tree Plantation in Critical Tiger Reserves of the Country under client's flagship • A Standard Certificate to be issued to the client mentioning total trees planted in one calendar year • A Standard Standee to be provided mentioning the details about the campaign • Auditing Report to be shared with the client to ensure transparency and authenticity in Tree Plantation Tree Plantation Campaign
  29. 29. Certifications Global Organic Textile Standard (GOTS) The Global Organic Textile Standard (GOTS) is the worldwide leading textile processing standard for organic fibers, including ecological and social criteria, backed up by independent certification of the entire textile supply chain. The aim of the standard is to define world-wide recognized requirements that ensure organic status of textiles, from harvesting of the raw materials, through environmentally and socially responsible manufacturing up to labeling in order to provide a credible assurance to the end consumer. The standard covers the processing, manufacturing, packaging, labeling, trading and distribution of all textiles made from at least 70% certified organic natural fibres.
  30. 30. Certifications Textile Exchange (OE) The Textile Exchange, formerly known as The Organic Exchange, is a non- profit business organization focused on facilitating the growth of a global organic cotton industry. The reason OE Standards have been developed is that there has been an increase in consumer awareness concerning the production circumstances in the cotton industry. Textile Exchange offers certification programs such as The Organic Exchange (OE) Blended Standard and the OE100 Standard. To obtain an Organic Exchange certificate an organization has to meet the requirements of the Organic Exchange Standards.
  31. 31. Other Operation Sectors Education Sector Hospitality Sector Health Sector Shirts/T-Shirts/Sweatshirts Bath Range Towel Range Winter Wear Bed Linen Range Bed Linen Range Trousers/Shorts/Skirts/Lady Suit/Socks/Handkerchief/Other miscellaneous uniform requirements Lab Coats/Surgical Gowns/Patient Dress/Nurse Uniform
  32. 32. Thank You!! Contact Us Office Address: Green Organic Clothing Pvt. Ltd. FF-11, Mahalaxmi Metro Tower, Plot No. - C1/C2, Sector - 4, Vaishali, Ghaziabad - 201010, Uttar Pradesh, India Phone - 0120 4565090 Aditya Singh +91 – 9999688856 aditya.singh@iamgreeny.com Anand Prakash +91 - 9999359638 anand.prakash@iamgreeny.com www.iamgreeny.com
  33. 33. References •Briefing paper of campaign encouraging brands and consumers to ‘cotton-on’ to organic textiles •http://www.life-battle.bologna.enea.it/files/pubblicazioni_varie/your_better_thinking_dye_report.pdf •http://www.colorzen.com/water-pollution/ •Global Organic Textile Standard (GOTS) Version 3.0 •United Nations Food and Agriculture Organisation (2005) FAOSTAT (http://faostat.org) •International Cotton Advisory Committee (2008) An interpretative study on: Pesticide use in cotton in Australia, Brazil, India, Turkey and the USA. The Expert Panel on Social, Environmental and Economic Performance of Cotton Production (SEEP) (http://icac.org/seep/documents/reports/2010_interpretative_summary.pdf) •Caldas, T (1997) Organic cotton: not just a matter of fibre. IATP Organic Cotton Monitor 3:3. •EJF (2007) The Deadly Chemicals in Cotton. Environmental Justice Foundation in collaboration with Pesticide Action Network UK. (http://www.ejfoundation.org/pdf/the_deadly_chemicals_in_cotton.pdf)
  34. 34. •EJF (2007) The Deadly Chemicals in Cotton. •Raybin, A (2009) Water pollution and textiles industry. Airdye blog, 30 September. Available at: http://blog.airdye.com/goodforbusiness/2009/09/30/water-pollution-andthe-textile-industry/ •Chapagan, A, K., Hoekstra, A, Y., Savenije, H, H, G and Gautam, R. (2005) The water footprint of cotton consumption. Value of Water, Research Report Series No.18 •Soth, J (1999) The impact of cotton on freshwater resources and ecosystems: A preliminary synthesis. C. Grasser and R. Salemo, eds. World Wildlife Fund. (http://awsassets.panda.org/downloads/impact_long.pdf) •Torres, E, Z., Zeng, Z., Hoekstra, A, Y. (2011) Grey water footprint as an indicator of levels of water pollution in the production of organic vs conventional cotton in India. A study in collaboration with C&A, Water Footprint Network and Cotton Connect. Unpublished •Erisman, J, W., Sutton, M, A., Galloway, J., Klimont, Z., Winiwarter, W. (2008) How a century of ammonia synthesis changed the world. Nature Geoscience, 1, pp. 636-639. References