Fall 2007 WOW Pres

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Fall 2007 WOW Pres

  1. 2. Fall 2007 Meeting Of the WOW minds…
  2. 3. THIS IS THE ONLY WAY WE WILL WIN!
  3. 4. THE TEAM
  4. 5. PANAMA JACK AMBER LEE
  5. 6. PANAMA JACK IN THE MORNING 5-9AM
  6. 7. THE “BIRD MAN” PANAMA JACK IN THE MORNING 5-9AM
  7. 8. TARZAN DAN 9AM-2PM
  8. 9. “ THE OUTLAW” DON JARRETT 2-7PM
  9. 10. ROBIN 7 TO MIDNIGHT
  10. 11. ALL WEEKEND THE “CLIFF HANGER”
  11. 12. WHAT IS THE TARGET OF THE RADIO STATION?
  12. 13. WHO IS THE W DEMO? WOW COUNTRY 1043 IS THE TARGET…………… ALWAYS!
  13. 14. ALWAYS MAKE THE TARGET…… NOTHING IS MORE IMPORTANT THAN…..
  14. 15. The Difference <ul><li>ONE HUNDRED AND FOUR IN A ROW~ </li></ul><ul><li>WOW ALWAYS TELLS YOU THE ARTIST & TITLE TO EVERY SONG. </li></ul><ul><li>THE STATION WITH THE MOST FUN & MOST MUSIC~ </li></ul><ul><li>LIVE & LOCAL 7 DAYS A WEEK. </li></ul><ul><li>YOUNG, HIP, NOW…. </li></ul>
  15. 16. The Difference MAKE SURE YOU TAKE CREDIT FOR WHAT YOU DO ON THE AIR. IF YOU DON’T TELL THEM AND TAKE CREDIT FOR IT, LISTENERS MIGHT THINK KIZN DID IT! LISTEN TO YOUR LISTENERS THEY WILL RESPOND WHEN YOU DO SOMETHING GOOD. RECYCLE WHEN YOU DO SOMETHING SPECIAL. SAY YOU’RE GOING TO DO IT, DO IT, SAY YOU DID IT AND THEN TELL’EM AGAIN. AND THEY WON’T WHEN YOU DO SOMETHING NOT SO GOOD.
  16. 17. KNOW HOW TO PLAY THE ARBITRON GAME?
  17. 18. RECALL- RECALL- RECALL UNTIL P.P.M. IS A FACTOR
  18. 19. BE COMPELLING HOW DO I DO IT?
  19. 20. MAKE AN IMPRESSION ON SOMEONE BE INTERESTING SAY INTERESTING THINGS ABOUT INTERESTING PEOPLE THAT MAKES NON INTERESTING PEOPLE SOUND MORE INTERESTING
  20. 21. ALWAYS REMEMBER
  21. 22. ALSO REMEMBER~ YOU ARE RUNNING FOR ELECTION. LISTENERS ARE ASKED TO VOTE. WHAT IS THE NAME OR FREQUENCY OF THE STATION YOU ARE LISTENING TO?
  22. 23. RECALL! RECALL! RECALL!``
  23. 24. AGAIN ONLY ASKS ONE QUESTION?
  24. 25. WHAT IS THE NAME OR FREQUENCY OF THE STATION YOU ARE LISTENING TO?
  25. 26. ASK YOURSELF A QUESTION. WHAT DID YOU HAVE FOR BREAKFAST, LUNCH & DINNER EACH DAY SINCE LAST THURSDAY? RECALL IS THE KEY.
  26. 27. IT’S NOT JUST WHAT THEY ARE LISTENING TO! IT’S WHAT THEY THINK THEY ARE LISTENING TO!
  27. 28. 80% OF ALL RECALL IS FREQUENCY AND CALLS
  28. 29. WITH ALL THE HARD WORK YOU DO….. <ul><li>IT WOULD BE A SHAME IF A LISTENER WROTE “THAT MORNING SHOW WITH THAT GUY AND THAT GIRL.” </li></ul><ul><li>OR….”THAT RADIO STATION ON THE RIGHT SIDE OF THE DIAL.” </li></ul><ul><li>OR…”YA KNOW THAT COUNTRY STATION THAT PLAYS MY FAVORITE SONGS.” </li></ul>
  29. 30. <ul><li>TO MAKE A NEW FRIEND </li></ul><ul><li>TO SAY SOMETHING INTERESTING </li></ul><ul><li>TO SELL THE WOW! DIFFERENCE </li></ul><ul><li>TO CROSS PLUG THE MORNING SHOW </li></ul><ul><li>TO TELL THEM WHO THEY ARE LISTENING TO </li></ul>YOU HAVE 30 MINUTES
  30. 31. IF ALL YOUR LISTENERS WERE HERE IN PERSON, WHAT WOULD YOU SAY TO KEEP THEM INTERESTED FOR 15 MORE MINUTES?
  31. 32. <ul><li>PLAY THE HITS </li></ul><ul><li>BE TOPICAL </li></ul><ul><li>BE LOCAL </li></ul><ul><li>TELL LISTENERS WHAT YOU’RE GOING TO DO </li></ul><ul><li>THEN DO IT </li></ul><ul><li>BE WOW! </li></ul>KEEP IT SIMPLE
  32. 33. RATINGS FACTS RATINGS FACTS
  33. 34. WE NEED TO WIN! ADULTS 25-54
  34. 35. KIZN KQFC CUME ___ TSL 47,700 7:30 38,300 4:45 18,100 5:00
  35. 36. THE WOW! GOAL
  36. 37. ADULTS 25-54 CUME 35,000 TSL 7:00
  37. 38. KIZN KQFC CUME ___ TSL 47,700 7:30 38,300 4:45 18,100 5:00
  38. 39. GO GET’EM TEAM!
  39. 40. ANY COMMENTS?

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