Effective copywriting focuses on the reader. This tutorial breaks down what it means to create customer centric copywriting with practical tips from a professional copywriter on how to do it.
This presentation is lesson `2 of a free copywriting course. Just three tips that will definitely improve your copywriting.
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Use the powerful word in marketing….
TIP: use YOU twice as much as ME/WE/US
How to turn ME into YOU
1. Identify every sentence starting with WE/I
2. Consider how it impacts your customer
3. Rewrite the sentence so it’s about them
Because we [do X] you can [benefit]
We [do X] which means that …
We [do X] so you can [benefit]
When you need [X] we can help.
Our business opened in
Since opening our doors
in 1967, we’ve been
delivering the kind of
quality service that keeps
our customers coming
back, decade after
1. ID those WE/I statements
2. Think about the impact
3. Add how readers benefit
4. Use YOU more than WE/I
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