5 quick editing tips for better copywriting

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How can you make sure you're not flooding your reader with too many words? Editing. Learn five quick editing tips that will transform your copywriting from flabby waffle into tight copywriting that keeps people interested.

This presentation is lesson 3 of a free copywriting course. Just three tips that will definitely improve your copywriting.

Sign up here: http://copywritematters.com/free-copywriting-course/

Don't forget to check out The Copy Detective blog where you can read more copywriting tips. When you subscribe you get a copy of my ultimate copywriting cheatsheet with 20 incredible copywriting tips that will transform the way you write about your business. For free. For reals.

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5 quick editing tips for better copywriting

  1. 1. How to say more in fewer words
  2. 2. This is #3 of a FREE copywriting course. 3 tips that will improve the way you write Sign up here
  3. 3. Lesson3: 5 editing tips How to say more in fewer words
  4. 4. That’s’toit.
  5. 5. “So the writer who breeds more words than he needs, is making a chore for the reader who reads.” ― Dr. Seuss
  6. 6. LOSE THE CLUTTER
  7. 7. Cut grammatical fillers: it is, it was, it won’t, it takes, here is, there is, there will be
  8. 8. Include a verb or start with “You” It’s fun to edit – … Editing is fun It takes time to write – … Writing takes time There will be many options – … You have many options
  9. 9. CUT THE FAT
  10. 10. You don’t need two words saying the exact same thing.
  11. 11. Lose redundancies (absolutely) essential (advance) preview alternative (choice) ask (the question) (basic) fundamentals (brief) summary cancel (out)
  12. 12. REMOVE: “That” Words like: really”, “very”, “currently” REMOVE: “That” Words like: really”, “very”, “currently”
  13. 13. DITCH WEAK ADVERBS
  14. 14. Often words that end in -ly
  15. 15. “Clench your teeth tightly” “We carefully consider each option” “Moving slowly”
  16. 16. SIMPLIFY.
  17. 17. Due to the fact that > because Endeavour > try Assist > help Utilise > use In error > mistake
  18. 18. Simple language isn’t a unprofessional. Always choose clarity over cleverness.
  19. 19. GET ACTIVE
  20. 20. Passive copywriting describes something that has been or will be done. Active copywriting describes something that is happening. Speak directly to your readers and keep your copywriting in the now.
  21. 21. Aim to cut 50% of your copy during your editing phase.
  22. 22. LET IT BREATH.
  23. 23. Breaking up isn’t hard to do Short paragraphs are easier on the eye, making them easier to read. • Use subheadings • Insert images • Use colours and formatting • Add whitespace
  24. 24. Be ruthless when you edit. Make every word justify it’s existence on the page.
  25. 25. Want to learn more professional copywriting tips? Find out about my next Copywriting Master Class
  26. 26. /copywritematters @copywritemattrs Copywrite Matters Subscribe to The Copy Detective blog for a new copywriting mystery solved every week … www.thecopydetective.com If you want to learn how to write copy with personality and action – head to copywritematters.com You’ll find copywriting courses, content and more. Contact me Copywrite Matters

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