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How to write a copywriting proposal that EXPLODES your client list

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When I started out as a freelance copywriter, my eagerness to help prospective clients shone brightly. My excitement was contagious and they would ask me for a quote. So I would send through a written copywriting quote. And then … nothing.

This would happen again and again, and I just didn’t get it. Finally, I realised that it wasn’t my price killing my conversion rate. It was how I presented that price.

This deck shares my tips on turning your quote into a proposal for investment that sells you right from the opening paragraph.

#copywriting #copywriter #sales #business #tips #freelancer

Published in: Sales
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How to write a copywriting proposal that EXPLODES your client list

  1. 1. How to write @CopywriteMattrs EXPLOSIVE PROPOSALS!
  2. 2. What if I told you . . .
  3. 3. What if I told you . . . the priceof your copywriting service plays a small part in whether or not a customer says yes?
  4. 4. Don’t just send a quote. Create a proposal for investment that makes your price secondary to the value.
  5. 5. Use this 6-page proposal for investment that sells your services right from the opening paragraph.
  6. 6. The first page is the equivalent of an introduction . . . Greetings, objectives and requirements PAGE 1:
  7. 7. The first page is the equivalent of an introduction . . . Greetings, objectives and requirements your chance to create a significant impression. PAGE 1:
  8. 8. Warmly welcome the reader. Be polite from your opening sentence.
  9. 9. Describe your understanding of the project. Show you were listening and that you understand what they want to achieve.
  10. 10. Outline the objectives and the scope.
  11. 11. Introduce yourself and your business with a reasonably brief summary. Introductions and reminders PAGE 2:
  12. 12. Demonstrate your experience and credibility.
  13. 13. Remind your reader why they contacted you in the first place.
  14. 14. Your proposal might be passed around so this section sells your skills to others as well.
  15. 15. Spell out exactly what your service entails. The specificsPAGE 3:
  16. 16. Spell out exactly what your service entails. The specifics Customise it for the project and client. PAGE 3:
  17. 17. Summarise each service1
  18. 18. 2Detail what each service includes
  19. 19. 3 Explain the payoff/benefit
  20. 20. 4 List your total project price
  21. 21. Summarise each service1 2 3 4 Detail what each service includes Explain the payoff/benefit List your total project price
  22. 22. Online copywriting course or face- to-face sessions.1 2 3 4 How much time the course requires. Will it impact your workload? What you will learn and how you can apply to your current job. How much the copywriting course costs.
  23. 23. Reinforce the idea that you’re totally worth it. Proof of successPAGE 4:
  24. 24. Show a proven record from other successful projects. Include: testimonials from other clients (highly recommended) samples that show off your work awards you’ve won
  25. 25. Invite them to take that next step! Call to actionPAGE 5:
  26. 26. Tell them what the next step is so there is no confusion.
  27. 27. Terms and conditions not only make you look professional, they clarify your relationship from the get-go. Terms and conditions PAGE 6:
  28. 28. Proposal too long?
  29. 29. Proposal too long? NO WAY.
  30. 30. Assume that prospective clients will make their decision without talking to you again.
  31. 31. Make sure they have all the information they need to decide in your favor.
  32. 32. Is it a lot of work to create this kind of copywriting proposal?
  33. 33. Is it a lot of work to create this kind of copywriting proposal? YES.
  34. 34. Is it worth it?
  35. 35. Is it worth it? DEFINITELY.
  36. 36. And it doesn’t end there.
  37. 37. And it doesn’t end there. Make sure you follow up!
  38. 38. Ready to explode your client list with proposals that sell?
  39. 39. Grab this free handy checklist to help you get started! The Explosive Copywriting Proposal Checklist
  40. 40. Grab this free handy checklist to help you get started! The Explosive Copywriting Proposal Checklist Click to get your FREE copy!

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