An FAQ page for frequently asked questions? Seriously? Does anyone even read that page on a website? Short answer: Yes. Potential customers with questions read FAQ pages.
This deck covers some common FAQ page fails that will lose customers (and the money they might give you) and some tips on writing an FAQ page that converts.
Check out the original blog post by The Copy Detective at: http://copywritematters.com/faq-page-fails/
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