India fest 2010<br />August 28 2010<br />Media Packet<br />Agricenter international<br />Memphis<br />7/11/2010<br />1<br ...
Contents<br />India Fest <br />Cover release<br />Contact Info<br />What is, History , By the Numbers<br />What it means f...
Inidafest – an overview<br />Namaste  (Greetings) -  Swagath (Script to the right - Welcome)<br />India Association of Mem...
Contact - Reach us at<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />4<br />
Event Programming – August 28th from 10:00 to 6:00<br /><ul><li>Bazaar Section: Experience a vivid kaleidoscope of Indian ...
Talent Show: A Talent Show Contest runs concurrent to the Bazaar Section and will exhibit Indian dance and music performed...
Food Demo: For all the food enthusiasts a way to learn and try out new recipes and cuisine from across India’s varied cuisine
Kids Corner: Kids get to explore India through Indian story time, dance lessons, various engaging and learning activities,...
Cultural Performances: The cultural showcase is a sit-down program showcasing professional thematic performances by artist...
Tickets – cost and availability<br />Entry <br />Adults - $ 2<br />Kids (over 5) - $ 1; under 5 are free<br />Tentative Ti...
IndiaFest adds to diversity and global view of Memphis and it’s citizens<br />7<br />7/11/2010<br />IF 2010 - Festival Inf...
indiafest – by the numbers<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />8<br />Since 2003 IndiaF...
Increased focus on non-Indian attendees
Increased use of viral and social marketing channels to drive higher awareness of IF events
Leverage Memphis organizations for community events that will help further goal to bring India to Memphis </li></li></ul><...
Flavors & cuisines from Bengali, Hyderabadi, Konkan/Marathi, Tamil, Kerala, Orissa, UP and many, many more
Come, take a spice journey to savor & experience India’s true culinary gifts</li></li></ul><li>What to expect – food  expe...
Food demo at IndiaFest will demystify Indian food and spices – and make you spice it up everyday!!</li></li></ul><li>What ...
Crafts activity – make an Indian drum, clay model an Indian map
Fun activities such as face painting, henna tattoos, carnival style sticky darts, etc
Knowledge bowl for older kids
Book reading by Robert Arnett and Indian illustrative work by SmitaTurakhia</li></li></ul><li>What to expect – cultural  e...
3 stages - experience India’s diverse cultural heritage of music and dance</li></li></ul><li>What to expect – bazaar  expe...
What to expect – bollywood experience<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />14<br />You h...
Alliances – Circa by John Bragg<br />Tentative Indian-Fusion Menu inspired by RajiJallepalli (please check back for confir...
Alliances – India Unveiled and Finders Keepers?<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />17<...
Alliances – Buckman Magic Carpet Series<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />18<br />
Alliances – A Movie festival<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />19<br />BOLLYWOOD <br ...
Alliances – Doing Business in India<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />20<br />Doing B...
IndiaFest 2010 – Planning Team Structure<br />7/11/2010<br />21<br />IF 2010 - Festival Information & Media Packet<br /><u...
 2 new tracks that we have launched for 2010 – Business Development and Festival Administration
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India Fest 2010 - Media Packet

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A detailed description of the Memphis India Fest event.

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India Fest 2010 - Media Packet

  1. 1. India fest 2010<br />August 28 2010<br />Media Packet<br />Agricenter international<br />Memphis<br />7/11/2010<br />1<br />IF 2010 - Festival Information & Media Packet<br />
  2. 2. Contents<br />India Fest <br />Cover release<br />Contact Info<br />What is, History , By the Numbers<br />What it means for the Memphis community <br />India Fest 2010 – Programming Information<br />August 28th – What to expect<br />August events – Community Alliances<br />India Fest 2010 – Team <br />India Association of Memphis<br />Appendix – additional coverage information<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />2<br />
  3. 3. Inidafest – an overview<br />Namaste (Greetings) - Swagath (Script to the right - Welcome)<br />India Association of Memphis (IAM) will host the 8th Annual IndiaFest(IF 2010) on August 28th at Memphis Agricenter International. Initiated in 2003, this has become the showcase of India’s rich & diverse culture in the Memphis Metro Area. There will be opportunity for everyone to explore the rich cultural heritage of India. IndiaFest has 4-5 core focus areas - a bazaar with vendors selling merchandise (e.g. exotic fashion wear, ethnic jewelry, home décor, Green products), food from local Indian restaurants & purveyors, other gastronomic delights representing India’s culinary diversity made by the people from the various regions of India now living in the Memphis area, cultural segment featuring an open mike, a cultural challenge segment, kids activities with an Indian touch, cultural exhibits/presentation and a food demo. There will be something for everyone to enjoy. <br />READY – TAKE ONE – ACTION. As an experience theme, attendees on 28th will learn and enjoy – “Journey Through Indian Cinema”. Bollywood – The World’s Biggest Entertainment Factory will be a prime showcase and we will bring the vast variety of Bollywood and India’s movie production front & center to the mid-South area attendees. <br />IndiaFest is a strong testament of the diversity that thrives in the mid-south and is a commitment to the values of diversity, inclusion and community involvement.<br />Don’t you want to be part of covering this fantastic event? The attached packet provides you detailed information on the various events and activities you can engage and cover for your audience.<br /> Please visit our website for updated event schedule and info http://indiafest.iamemphis.org/. <br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />3<br />
  4. 4. Contact - Reach us at<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />4<br />
  5. 5. Event Programming – August 28th from 10:00 to 6:00<br /><ul><li>Bazaar Section: Experience a vivid kaleidoscope of Indian music, food, art, fashion, language and literature. The multiple kiosks will bring alive various facets of India, including an unforgettable gastronomical experience
  6. 6. Talent Show: A Talent Show Contest runs concurrent to the Bazaar Section and will exhibit Indian dance and music performed by local talents
  7. 7. Food Demo: For all the food enthusiasts a way to learn and try out new recipes and cuisine from across India’s varied cuisine
  8. 8. Kids Corner: Kids get to explore India through Indian story time, dance lessons, various engaging and learning activities, IndiaQuest, carnival games and fascinating craft activities. Age appropriate for kids 4 thru 12
  9. 9. Cultural Performances: The cultural showcase is a sit-down program showcasing professional thematic performances by artistic talent within the Memphis Indian-American community </li></ul>7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />5<br />100% FUN<br />
  10. 10. Tickets – cost and availability<br />Entry <br />Adults - $ 2<br />Kids (over 5) - $ 1; under 5 are free<br />Tentative Tickets Sales Points – available after August 10th(check website for confirmed locations and dates )<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />6<br />
  11. 11. IndiaFest adds to diversity and global view of Memphis and it’s citizens<br />7<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />Bringing together India and the Memphis community<br />
  12. 12. indiafest – by the numbers<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />8<br />Since 2003 IndiaFest has steadily attracted increasing attendance requiring move to larger locations<br />Goals for 2010<br /><ul><li>Marketing goal to increase attendance to 10,000
  13. 13. Increased focus on non-Indian attendees
  14. 14. Increased use of viral and social marketing channels to drive higher awareness of IF events
  15. 15. Leverage Memphis organizations for community events that will help further goal to bring India to Memphis </li></li></ul><li>What to expect – food experiences<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />9<br />You love Tandoori Chicken, Chicken TikkaMasala, PaneerSaag, Samosas and Naan?<br /><ul><li>Did you know that is food from just one state (Punjab) in India – and you are missing out on all the other states with their distinctive regional cuisines?
  16. 16. Flavors & cuisines from Bengali, Hyderabadi, Konkan/Marathi, Tamil, Kerala, Orissa, UP and many, many more
  17. 17. Come, take a spice journey to savor & experience India’s true culinary gifts</li></li></ul><li>What to expect – food experiences<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />10<br />You love to eat Indian food and always wanted to learn how to use those spices?<br /><ul><li>Join Chef Vish Bhatt, from the acclaimed SnackBar in Oxford, MS & winner of the 2010 MS Seafood Cookoff as he joins local Memphis chef’s to create food with a wicked twist
  18. 18. Food demo at IndiaFest will demystify Indian food and spices – and make you spice it up everyday!!</li></li></ul><li>What to expect – Kids experiences<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />11<br />Are your kids fascinated by learning about other countries, cultures and languages? Are they hands-on learners to create crafts? Will they love carnival games that teach while being fun?<br /><ul><li>Activities that will engage and be fun for kids from 4 to 11
  19. 19. Crafts activity – make an Indian drum, clay model an Indian map
  20. 20. Fun activities such as face painting, henna tattoos, carnival style sticky darts, etc
  21. 21. Knowledge bowl for older kids
  22. 22. Book reading by Robert Arnett and Indian illustrative work by SmitaTurakhia</li></li></ul><li>What to expect – cultural experiences<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />12<br />You love Music & Dance?<br /><ul><li>Details forthcoming
  23. 23. 3 stages - experience India’s diverse cultural heritage of music and dance</li></li></ul><li>What to expect – bazaar experiences<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />13<br />Want to make a bold & exotic fashion statement? Be more hip than your friend with some cool fashion jewelry?<br />Over the years we have had almost 70-80 vendors come to Memphis to showcase their businesses and sell all types of Indian merchandise. We will have vendors selling women’s fashion, jewelry, musical instruments, CD’s, DVD’s, home furnishings, religious artifacts, etc. <br />If you love to shop, Memphis IndiaFest is your prime opportunity to get a whole new wardrobe with fun, exotic casual and formal stuff!!<br /> <br /> <br />
  24. 24. What to expect – bollywood experience<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />14<br />You hear Bollywood and you say “what’s that” ?<br />You think Slumdog Millionaire is Bollywood?<br /><ul><li>For our theme this year, we are focusing on Indian cinema - Journey Through Indian Cinema. We hope to showcase and bring the vast variety of Bollywood and other movie production front & center for the non-Indian population while providing a strong ambiance inspired by India’s cinema history for the thousands of attendees</li></li></ul><li>Events – community alliances offered during August<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />15<br />During the month of August, various local organizations will host fun & exciting events with an Indian flair or India-inspired theme. Check following pages for more details….<br />
  25. 25. Alliances – Circa by John Bragg<br />Tentative Indian-Fusion Menu inspired by RajiJallepalli (please check back for confirmed details)<br />Chilled Cucumber Soup with Dill and Mustard Seeds<br />Pan Seared Scallops with Garlic-Scented Zucchini<br />Wine Pairing – Sauvignon Blanc<br />Baby Lamb Racks with Curry Leaf-Black Pepper Crust and Curried Blackberry Sauce<br />Wine Pairing – Cabernet Sauvignon<br />Swordfish Rubbed with Tamarind-Ginger Chutney<br />Wine Pairing– Merlot/Bordeaux<br />Pan Seared Peaches with Brown Butter and Jaggery<br />Wine Pairing- Sauternes<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />16<br />
  26. 26. Alliances – India Unveiled and Finders Keepers?<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />17<br />
  27. 27. Alliances – Buckman Magic Carpet Series<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />18<br />
  28. 28. Alliances – A Movie festival<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />19<br />BOLLYWOOD <br />Additional information forthcoming soon!!<br />
  29. 29. Alliances – Doing Business in India<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />20<br />Doing Business In India – A Case Study Approach (check back for confirmed speakers and event details)<br />Featuring the Deputy Chief of Mission - Embassy of India, US Commercial Service, Memphis based companies currently doing business in India, University of Memphis-Fogelman Business School<br />Presented by Memphis Chamber of Commerce <br />
  30. 30. IndiaFest 2010 – Planning Team Structure<br />7/11/2010<br />21<br />IF 2010 - Festival Information & Media Packet<br /><ul><li> 6 Core Tracks to develop the planning; each headed by track director(s)
  31. 31. 2 new tracks that we have launched for 2010 – Business Development and Festival Administration
  32. 32. Overall estimated 100 – 140 volunteers for successful planning, implementation & conduct of festival</li></li></ul><li>India association of Memphis<br /><ul><li>Incorporated in 1980, it is a cultural, religious, educational, literary, civic, social and charitable organization registered as a 501c (3) in the state of TN
  33. 33. Provides a platform for the members of the Indian American community and all others, in the Shelby County and the surrounding areas to foster a closer association among people with similar beliefs, aims and ideals
  34. 34. Caters to ~ 7,000 to 8,000 people of Indian descent in mid-south (numbers are estimates based on 2000 US Census numbers)</li></ul>7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />22<br />
  35. 35. Appendix – additional information<br />Festival Website - Indiafest 2010<br />Website - India Association of Memphis <br />Blog – IAM Blog<br />IndiaFest Media Coverage<br />Web<br />Google Videos <br />Facebook<br />Local Media<br />2009 Commercial Appeal <br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />23<br />
  36. 36. Festival photos - bazaar<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />24<br />
  37. 37. Festival photos - food<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />25<br />
  38. 38. Festival photos – food demo<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />26<br />
  39. 39. Festival photos – Cultural shows<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />27<br />
  40. 40. Festival photos – kids corner<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />28<br />
  41. 41. Festival photos – people, décor<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />29<br />
  42. 42. Festival photos – guests and special visitors<br />7/11/2010<br />IF 2010 - Festival Information & Media Packet<br />30<br />
  43. 43. Our past sponsors<br />To be updated<br />7/11/2010<br />31<br />IF 2010 - Festival Information & Media Packet<br />

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