Youtube Indonesia Analysis

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Youtube Indonesia Analysis.

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Youtube Indonesia Analysis

  1. 1. CAMPAIGN INDONESIA YOUTUBEINDONESIA ANALYSIS www.campaignindonesia.com
  2. 2. ONLINE VIDEO INDONESIA 8,700,000 TOTAL UNIQUE VIDEO VIEWERS 66,9% REACH OF THE ONLINE WEB POPULATION 465.000.000 TOTAL VIDEO WATCHED 53,5 AVERAGE VIDEO WATCHED PER VIEWER Based on ComScore Video Matrix, June 2012
  3. 3. TOP 10ONLINE VIDEO SITES Google Sites 5,033 VEVO 1,661 Facebook 1,155 Viacom Digital 1,029 Mivo.tv 607 Yahoo! Sites 549 DailyMotion 418 Indowebster 338 Aeria Games 334Viva Media Baru 238 0 1,500 3,000 4,500 6,000 * Unique Video Viewers (000) Based on ComScore Video Matrix, June 2012
  4. 4. MOST UPLOADED VIDEO VIEWS Musica Studio 51,675,097 Trinity Optima 35,581,034 Nagaswara 24,385,285Sony Music BMG Indonesia 21,712,248 Emotion Records 18,259,259 Radityadika 14,662,480Standup Comedy Indonesia 11,605,276 Pemprov DKI 10,415,658 X Factor Indonesia 9,710,509 Kanal HijupCom 9,149,718 0 15,000,000 30,000,000 45,000,000 60,000,000 excluded personal channel that uploading unofficial TV programs
  5. 5. MOST SUBSCRIBED CHANNEL Radityadika 292,032 Musica Studio 171,307 JKT48 97,106Standup Comedy Indonesia 82,232 Pemprov DKI 63,673 Males Banget 49,123 Kanal HijupCom 43,977 X Factor Indonesia 43,091 Trinity Optima 24,289 Nagaswara 22,299 0 75,000 150,000 225,000 300,000 excluded personal channel that uploading unofficial TV programs
  6. 6. MOST VIEWED BRAND CHANNEL Telkomsel 4,452,293 Axe Indonesia 3,757,580 Pocari Sweat 2,870,168 L-Men 2,656,462 Cornetto 2,402,371 Dapur Umami 2,160,696 Axis 1,660,994 Samsung Indonesia 1,248,333 XL Axiata 1,098,610Yamaha Motor Indonesia 963,183 0 1,250,000 2,500,000 3,750,000 5,000,000
  7. 7. MOST SUBSCRIBED BRAND CHANNEL Pocari Sweat 4,404 Dapur Umami 1,963 Telkomsel 1,619Yamaha Motor Indonesia 1,246 Axis 1,220 Cornetto 1,195 XL Axiata 1,138 Axe Indonesia 1,105 L-Men 958 Indosat 514 0 1,250 2,500 3,750 5,000
  8. 8. 1st EditionMARCH’13www.campaignindonesia.com @iambadung any comments please don’t hesitate to email me iambadung@gmail.com Digital Strategist

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