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All India Radio,Short presentation


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This 10 slider was made for short presentation on AIR, this does not includes AakashVaani.

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All India Radio,Short presentation

  1. 1. ALL INDIA RADIO Aanuj Mallick/ DMC Assignment BMS Sem - 1/ Roll – 01 ILEAD Kolkata
  2. 2. INTRODUCTION  Indian Radio is presently one of the most lucrative mediums of entertainment and communication. Indian broadcast media started first with the All India Radio; however, today Indian radio is more popular for its FM channels and frequencies heard all over across the country.
  3. 3. AMAZING FACT  Presently, radio broadcasting is presented in 24 languages and 146 dialects all across India and there are 104 million radio households in the country, using approximately 111 million radio sets
  4. 4. SOME IMPORTANT DATES  January 19, 1936: first News bulletin broadcast from AIR  October 3, 1957: Vividh Bharati inaugurated  November 1, 1967: first commercial over Vividh Bharati  April 1, 1976: Doordarshan separated from AIR  July 23, 1977: first ever FM service inaugurated from Madras  May 18, 1988: Introduction of the National Channel  April 1, 1994: Sky Radio becomes operational  November 23, 1997: formation of Prasar Bharati
  5. 5. AIR TODAY  AIR covers 99.37% of India's populace  AIR has approximately 200 broadcasting centers around the country  AIR transmits in 24 different languages.  Genres: Music, Drama, Newscasts, Rural and farm programs, programs for women and children.  Entertainment arm: Vividh Bharati which was started on October 3, 1957.
  6. 6. AM AND FM  AM means "amplitude modulation". The amplitude of the radio wave oscillates over time. The frequency of the radio wave is constant. The peaks of the wave get taller and shorter. The rate at which the amplitude fluctuates corresponds to the pitch. How much it fluctuates corresponds to the volume.  FM means "frequency modulation". The amplitude of the radio wave is constant. The frequency varies a small amount. The peaks of the wave get closer together and further apart. The rate at which the frequency varies corresponds to the pitch. How much it varies corresponds to the volume.
  7. 7. FM RADIO  Radio broadcasting uses either of two types of signals - AM or FM.  FM broadcasting is a broadcast technology invented by Edwin Howard Armstrong that uses frequency modulation (FM) to provide high- fidelity sound over broadcast radio.  FM signals do not need expensive transmission towers.  FM Radio enables a great degree of localization and hence brings along interactivity with a local flavour, at relatively low broadcast costs, which cannot be matched by television.
  8. 8. PROBLEM AREAS  Programming Policies: From the late '70s, the radio channel has been plagued by archaic programming policies, incongruous censorship norms, and it sidelined its brightest stars in all departments.  Obsolete technology: its outdated medium wave technology and poor sound, it will not be able to lure away listeners from FM.  Bureaucratic Work Culture: Bureaucratic control, tight-fisted attitudes, constant shuttling of staff between AIR and DD; misjudgments.
  9. 9. CONCLUSION AIR informs, educates and entertains  All India Radio keeps the people all over the country informed quickly about Government policies, plans, programs and achievements.  In this era of Notebook, Smartphone, importance of Radio remained same as like before.
  10. 10. SOURCES    