10 Things That Might Happen in
The World of Digital Advertising in
Google Google Google Google Google Google
Everyone forgets about the iPhone. In 2010
Google flick the switch on their phone, it'll
be like that bit in Star Wars when those
green lasers coming out of the Death Star
combine to make that massive planet-
In 2009 YouTube showed TV shows. And
we can watch the BBC on the iPhone, Wii
and PS3. Boxee moved into beta and a
hardware box went into production. The
internet TV fridge finally lands (or
something like that)
0.4s 0.2s 0.1s RIP 0.1s 0.2s 0.4s
Real time social information becomes even
more impressive / pointless. People will get
more of their links and info from friends
in super-quick time. And we’ll hear about
celebrities dying before they’re even dead.
Blogs don’t die, they evolve, for example
we’ll see people banding together to form
collablogs. Groups of passionate folk who
love each other very much. They encourage
each other to spiral off into obscurity.
In-line comments are replaced by out-there
comments. People refuse to talk about your
thing in the space you give them - instead
they slag you off everywhere else forcing
you to chase them round like a headless
everything goes really small
Big immersive ideas end. People have a
hunger for ‘more’. But they don't have more
time. So advertisers learn from the coke
dealers of the 80s - they wash and cook their
ideas so they’re small, compact and highly-
22,019 unread pieces of
your tiny mind
After a series of high-profile suicides.
Unread and undealtwith counters are
banned. And features like FriendFeed’s
‘Best of Day’ save us all.
We finally stop worrying about owning
things and give all our digital possessions to
the cloud. We then rent everything back
from ourselves at $19.99 a month
A self-proclaimed social media expert does
something worth talking about rather than
just talking about it. The Internet shudders
then repairs itself.
2010 will be the year of total confusion and
massive costly mistakes. Yay!
It’s going to be awesome!